Responsibilities and Duties
- Own paid acquisition strategy across Meta, Google, Shopping, retargeting, and other performance channels for all DTC brands.
- Manage and hold agency partners accountable to defined CPA, ROAS, and revenue targets.
- Monitor and optimize blended CAC across the portfolio.
- Allocate budgets across brands based on performance and strategic priorities.
- Build and maintain monthly revenue forecasts and ensure spend pacing aligns with approved budgets.
- Develop and execute structured creative testing initiatives to improve performance.
- Partner with ecommerce and CRO Manager to align traffic strategy with on-site conversion optimization.
- Directly manage ecommerce merchandising and promotional execution for Malouf and Linenspa.
- Coordinate product launches, promotions, pricing updates, and site updates to align with acquisition efforts.
- Analyze performance trends and provide data-driven recommendations to improve revenue efficiency.
- Prepare and present monthly performance reports highlighting revenue, efficiency, testing results, and growth opportunities.
- Work cross-functionally with Lifecycle (Email/SMS), CRO, CX, and Product teams to ensure alignment across the full customer journey.
Qualifications and Skills
- 1–3 years of experience in performance marketing, growth marketing, or DTC ecommerce.
- Experience managing or supporting paid acquisition campaigns (Meta, Google, etc.) preferred.
- Strong analytical skills with the ability to interpret data and provide actionable recommendations.
- Experience working with agencies a plus.
- Comfortable managing multiple brands and initiatives simultaneously.
- Strong organizational skills and ability to prioritize effectively.
- Self-starter with ability to work independently in a fast-paced environment.
- Strategic thinker with strong problem-solving skills.
- Excellent written and verbal communication skills.
- Bachelor’s Degree preferred.
- Full-Time 40hrs/week in office required.
- HSA Eligible Health Plan
- Dental w/ orthodontics
- Vision Plan
- Basic Life insurance
- Short-term Disability Insurance – Voluntary
- Long-term Disability Insurance
- Company-matched 401K
- Free daily gourmet lunch provided by our company chef
- Onsite fitness center
- Product discounts
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What We Do
We are lifestyle and wellness experts. Our core business is home furnishings, but we’ve grown into six key categories (consumer products, services, technology, retail, logistics, and venture) through a suite of nationally recognized brands and powerful partnerships. Since 2019, we have proudly been a Certified B Corporation®. We meet the highest standards of verified social and environmental performance, transparency, and accountability. As a company, we’re concerned not only with revenue, but also with our corporate social responsibility for society, workers, the community, and the environment. We’ve got a triple bottom line: planet, people, profits. Every day, we focus on making accessible items that excite consumers—and making a difference.
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