Responsibilities
- Manage and optimize CRM communication channels (Push, Email, SMS, In-app notifications, Pop-ups) by designing and running A/B tests on messages, creatives, scheduling, targeting, triggers, incentives, and landing pages.
- Analyze the user base and build actionable segments, continuously optimizing them to improve targeting, engagement, and overall CRM performance.
- Allocate and optimize discount budgets to generate incremental value (e.g., new buyers, new sellers, revenue growth, recovered buyers).
- Monitor KPIs within owned domains and plan, execute, and evaluate CRM campaigns while providing insights to strategy teams.
- Design and manage onboarding and lifecycle journeys for new users to improve activation and early-stage engagement.
- Proactively identify customer journey pain points and lead initiatives that enhance user experience and create measurable business impact.
- Automate manual processes within the team and across cross-functional teams using Python.
Expected Qualifications
- The experience range for this position is suitable for specialist/senior specialist roles
- BS/BA in Engineering, Marketing, Business or a related field
- Experience in CRM or a related role with a focus on campaign management, optimization, data analysis and reporting
- Strong analytical skills and experience working with data
- Good written and verbal communication skills in English
- Coding skills: ability to code in one or more languages or willing to learn (SQL, Python)
Skills Required
- BS/BA in Engineering, Marketing, Business or a related field
- Experience in CRM or a related role
- Strong analytical skills and experience working with data
- Good written and verbal communication skills in English
- Coding skills: ability to code in SQL, Python or willingness to learn
What We Do
We were founded in 2010 with a dynamic and agile start-up spirit. Since then, we have grown into a decacorn, backed by Alibaba, General Atlantic, Softbank, Princeville Capital, and several sovereign wealth funds. We believe that technology is the driver; e-commerce is the outcome. Thanks to our dedicated team, we are one of the top five e-commerce companies in EMEA and one of the fastest-growing e-commerce companies in the world! We deliver more than 1.5 million packages every day across 27 countries. We offer our 30 million customers a flawless shopping experience. Dreaming big is in our DNA: We're gearing up to be the leading global e-commerce platform. As a dynamic and passionate company, we are constantly growing with Trendyol Tech, one of the top R&D centres; Trendyol Express, the fastest growing delivery network; Dolap, the largest second-hand goods platform; and Trendyol Go, our instant food and grocery delivery service. And we’re not done yet! Now, we are on a journey to expand the positive impact we create to international markets. We opened our first international office in Berlin in May 2022 and Amsterdam followed in October 2022 and may others are on the way.
