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We simplify complex software deployments so our customers can focus on what they do best.
The Role
As Director of Product Marketing, you'll define Octopus's positioning, guide GTM strategies, and lead a high-performing marketing team to drive growth and adoption in Continuous Delivery and GitOps solutions.
Summary Generated by Built In
Octopus Deploy sets the standard for Continuous Delivery, empowering software teams to deliver value in an agile way. Over 4,000 organizations globally – including Ubisoft, Xero, Stack Overflow, NASA, and Disney – rely on our Continuous Delivery, GitOps, and release orchestration solutions.
Founded in Australia in 2012, our team of over 270 Octonauts now spans the globe. We combine high growth and big ambitions with a sustainable, balanced working environment. Our revenue has grown consistently between 30–50% every year for the past 8 years, and we’ve been profitable for 10 out of the past 11 years.
We’ve been remote-first since 2015 and work with an uncommon level of transparency. You can read our public handbook to learn how we work. We have a transparent approach to compensation that ensures people doing the same work with the same skill get paid the same, with well-defined career pathways. We foster a supportive, collaborative, and high-trust environment. We leave our job titles at the door and focus on doing what’s best for our customers and team. Our leaders never shy away from answering the tough questions at our all-hands calls or in 1:1s. We conduct interviews and onboarding virtually as part of being a remote-first company.
As the Director of Product Marketing, you’ll lead how Octopus tells its story to the world: shaping our positioning in the DevOps and GitOps space, guiding go-to-market strategy, and scaling a high-performing product marketing team. You’ll collaborate closely with Product, Engineering, and Revenue leaders to connect our product innovation to customer value, driving awareness, adoption, and growth across both our enterprise and product-led motions.
To help our teams work together effectively,this remote position requires you to belocated in the United States within PST/MST.
What you'll do:
- Define and evolve the positioning, messaging, and narrative that clearly establishes Octopus as the category leader in Continuous Delivery.
- Work with the Product and Revenue teams as we iterate on the product roadmap, incorporating the Voice of the Customer (VoC).
- Partner with the CMO and leaders of other marketing functions to develop realistic marketing plans, aligned with company priorities.
- Support Product Marketers in the development of Go-To-Market (GTM) strategies and guide them in planning and executing product launches.
- Oversee and contribute to the development of all market-facing content including fact sheets, blogs, videos, and press releases, ensuring consistent voice, tone, and relevance to our target audience.
- Drive initiatives focusing on building customer evidence, including case studies, testimonials, and product reviews.
- Nurture relationships with market analysts through regular briefings and be the DRI for analyst-driven market research (Gartner MQ, Forrester Wave, etc.)
- Represent Octopus at industry conferences and Octopus-led events.
- Serve as a people manager for the product marketing team, helping them perform at their best by clearly defining their goals, providing continuous feedback, removing obstacles, and helping them grow in their careers.
Your background:
- 10+ years of experience in product marketing or GTM roles, with at least 3 years leading product marketing functions.
- Deep technical knowledge of Continuous Delivery tools, including Kubernetes. Experience in developing the OSS community is a plus.
- Proven ability to own GTM strategy and execution for DevOps and GitOps related solutions in the enterprise SaaS space.
- Strong communicator and storyteller, capable of translating complex technical ideas into business-oriented messaging.
- Proven track record collaborating closely with Product, Revenue, and other Marketing functions to drive measurable business outcomes.
- Established relationships with key DevOps market analysts and media.
- Entrepreneurial mindset, with bias for action.
Octopus has an internally open and transparent system for compensation. Any Octonaut can view the compensation for any role at any level. This ensures people doing the same work with the same skill get paid the same.
The compensation for this role is:
Director Level
$255,000-$275,000 USD annual + stock options
Benefits include a minimum of 25 days annual leave, up to 10 days of paid sick and carers leave, 12 weeks of fully paid parental leave with flexible return options, generous health care (100% individuals, 75% dependents), dental and vision, 401K matching, and stock options. Learn more.
Interview Process
Below is the interview process you can expect for this role. We know interviewing can seem daunting, but rest assured we designed our interview process to move quickly while still getting you all the information you need.
👋🏼Initial chat [30 min]
Talent acquisition screen: Meet with your Talent Acquisition team and get a feel for what it would be like to be an Octonaut!
🧑💻Hiring manager chat [45–60 min]
Hiring manager chat: Designated time to chat with the hiring manager. This is a great opportunity to get to know each other. You should expect the hiring manager to ask questions about your professional background and goals. We welcome any questions you may have for us!
🎉Panel interview [60–90 min]
Final round chat: In this final round call, you meet cross-functional team members. You can expect a mix of leaders and individual contributors to join the chat. By the end of this call, you should have a great idea of what it’s like to work at Octopus. We should also have a great idea of what it would be like to have you on the team! We’ll ask any final questions and encourage you to do the same.
Our public employee handbook is the best place to learn more about life at Octopus. It includes our values, how we structure teams, career progression, leave and benefits, and much more.
If you're enthusiastic about this position, even if you don’t meet all the criteria above, we wholeheartedly encourage you to submit your application. Our talent team is in-house, and we recognize that every individual brings something unique. We take the time to review every application and consider how you might add to the team.
We know your time is precious. If you apply, we promise to update you at least once per week about the status of your application and to give you clear expectations for each step in the journey.
Important Notice About Recruitment Scams
Please be aware that individuals and organizations may attempt to scam job seekers by offering fraudulent employment opportunities under the name of Octopus Deploy or Codefresh by Octopus Deploy. These scams may involve fake job postings, unsolicited emails, text messages, or other communications claiming to be from our recruiters or hiring managers.
Octopus Deploy will never:
• Ask for sensitive personal information, such as credit card details, bank account numbers, or other financial information during the recruitment process.
• Request payment, fees, or purchases from job seekers.
• Send checks for equipment purchases prior to employment.
Official Communication Channels:
All communication from Octopus Deploy recruiters or hiring managers will come from official email addresses ending in @octopus.com. If you receive messages from other domains (e.g., name.sr.octopus.com or generic addresses like @yahoo.com), these are not from Octopus Deploy.
If you are unsure about the authenticity of a communication claiming to be from Octopus Deploy, do not provide any personal or financial information and contact us immediately at [email protected].
Reporting Fraud
If you believe you have been a victim of a recruitment scam, please report it to the appropriate authorities:
United States: Federal Trade Commission (FTC)
Europe: European Anti-Fraud Office (OLAF)
New Zealand: NetSafe
Australia: Australian Cyber Security Centre (ACSC)
Signs of a Recruitment Scam
Be vigilant about the following red flags:
• The sender uses email domains that do not end in @octopus.com (e.g., name.sr.octopus.com or generic addresses like @yahoo.com or @hotmail.com).
• Poor spelling and grammar in emails or official-looking documents.
• Requests for payment, financial details, or fees to proceed in the hiring process.
• Receiving a check and being asked to deposit it for equipment purchases before employment.
• Contacting you through informal channels such as WhatsApp, particularly in the United States.
• Pressure to act quickly or threats of losing the opportunity if immediate action is not taken.
We take fraudulent activities seriously and are committed to ensuring the integrity of our hiring process. Thank you for helping us protect our community and future Octonauts!
[Note to Search Firms/Agencies]
Octopus Deploy does not compensate search firms for unsolicited assistance unless they have a written search agreement with Octopus Deploy and the requisition is position-specific. Any resumes, curriculum vitae and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Octopus Deploy will be deemed the sole property of Octopus Deploy and no fee will be paid in the event the candidate is hired by Octopus Deploy.
Top Skills
Continuous Delivery
DevOps
Gitops
Kubernetes
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The Company
What We Do
Octopus Deploy is one of Australia’s fastest-growing software companies (and we’re taking on the world). After bootstrapping for a decade, in 2021, we quietly raised Australia's second-largest ever venture capital raise, accepting a USD 172M minority investment from Insight Partners. In short: Octopus simplifies the most complicated deployments wherever you deploy your software.
Why Work With Us
You'll be joining a high-growth company with numerous opportunities to learn and advance your career. We offer great benefits and value transparency and fairness in every aspect of our business. Octopus is a high-trust environment that values each individual’s contributions while encouraging a work/life balance.
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