The Role
The Director of Product Marketing will lead the go-to-market strategy for product launches, conduct market research, develop messaging, create sales tools, and act as a product evangelist while collaborating with the leadership team.
Summary Generated by Built In
Who we are
The problem: Every minute matters in fire response. As climate change amplifies the intensity of wildfires—with longer fire seasons, drier fuels, and faster winds—new ignitions spread faster and put more communities at risk. Today, most wildfires are detected by bystanders and reported via 911, meaning it can take hours to detect a fire, verify its exact location and size, and dispatch first responders. Fire authorities need a faster way to detect, confirm, and pinpoint fires so that they can quickly respond—preventing small flare-ups from becoming devastating infernos.
About Pano: We are a 130+ person growth-stage hybrid-remote start-up, headquartered in San Francisco. We are the leader in early wildfire detection and intelligence, helping fire professionals respond to fires faster and more safely—with the right equipment, timely information, and enhanced coordination—so that they can stop a new ignition before it grows. Pano AI combines advanced hardware, software, and artificial intelligence into an easy-to-use, web-based platform. Leveraging a network of ultra-high-definition, 360-degree cameras atop high vantage points, as well as satellite and other data feeds, Pano AI produces a real-time picture of threats in a geographic region and delivers immediate, actionable intelligence.
Pano AI is on TIME's list of the 100 Most Influential Companies of 2025! MIT Technology Review listed Pano as one of the top 15 climate tech companies to watch in 2024, and Fast Company named Pano AI one of the Top 10 most innovative companies in AI of 2023. We’ve also been featured in the Wall Street Journal, Bloomberg, and CNBC News. Pano AI’s dozens of government and enterprise customers span 16 states in the U.S., five states in Australia, and BC, Canada, and we are currently monitoring over 30 million acres of land. Pano AI has raised $89M in venture capital funding from Giant Ventures, Liberty Mutual Ventures, Tokio Marine Future Fund, Congruent Ventures, Initialized Capital, Salesforce Ventures, and T-Mobile Ventures. Learn more at https://www.pano.ai/.
The Role
We are seeking a strategic and hands-on Director of Product Marketing to lead and build our product marketing efforts. In this role, you will report directly to the VP of Marketing and collaborate with the founders and leadership team to develop a world-class product marketing function. This is a unique opportunity to shape our product marketing strategy, define a new product category, and drive both immediate and long-term growth. The ideal candidate is a dynamic leader who thrives in a fast-paced environment and is ready to roll up their sleeves to deliver results.
(Candidates must be located in either PST or MST)
What you'll do
- Develop and lead the go-to-market strategy for new product launches and features, ensuring successful and impactful launches that resonate with target audiences.
- Conduct ongoing market research to understand customer needs, industry trends, and competitive positioning. Use these insights to inform product messaging and positioning.
- Define and develop product positioning, value propositions, and messaging that differentiate Pano AI’s offerings in the market and communicate the unique benefits to customers.
- Create and deliver high-quality sales enablement tools, including product demos, sales decks, competitive battlecards, and FAQs, to empower the sales team.
- Gather feedback from customers, the sales team, and other stakeholders to ensure the product marketing strategy aligns with real-world challenges and needs.
- Oversee he development of product-related content, such as blog posts, white papers, social media posts, case studies, and videos, to drive demand generation and support lead nurturing efforts.
- Act as the internal and external product evangelist, participating in industry events, webinars, and customer meetings to communicate the value of Pano AI’s solutions.
- Work closely with product management, engineering, and sales to ensure seamless integration of marketing initiatives with product development and sales efforts.
- Define and monitor key performance indicators (KPIs) to evaluate the success of product marketing initiatives and make data-driven recommendations for improvement.
What you'll bring
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 7 + years of experience in product marketing or a related field, with a proven track record of successfully positioning and launching products.
- Strong strategic thinking and the ability to develop and execute comprehensive marketing strategies.
- Excellent communication, writing and presentation skills, with the ability to influence and collaborate across all parts and levels of the organization.
- Demonstrated ability to create effective marketing collateral and sales enablement tools.
- Proven experience in a hands-on role, with the ability to balance strategic leadership with detailed execution.
- Strong analytical skills and a data-driven approach to decision-making.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficiency with marketing tools and platforms (e.g., Salesforce, ZoomInfo, etc.).
Pano is an equal opportunity employer committed to recruiting and supporting our team-members regardless of where they come from. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Top Skills
Salesforce
Zoominfo
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The Company
What We Do
Pano AI (Pano) is the leader in early wildfire detection and intelligence, providing government, utilities, insurers, and private landowners with advanced tools and up-to-the-minute intelligence to quickly mitigate wildfire threats while protecting lives, property, and the environment.
Pano combines advanced hardware, artificial intelligence, and software in a single integrated enterprise solution. Leveraging data and satellite feeds, as well as propriety imagery from a network of ultra-high-definition, 360-degree cameras atop high vantage points, Pano’s artificial intelligence model produces a real-time picture of threats in a geographic region and delivers immediate, actionable intelligence.
Pano is based in San Francisco with a team of experienced technology professionals–from companies including Cisco, Tesla, Apple, Salesforce, and Nest–who are on a mission to give firefighters advanced tools to safeguard lives, communities, and the environment. Recently, Pano has been featured on Fox Business News, the San Francisco Chronicle, Morning Brew, and T&D World Magazine. Learn more at https://www.pano.ai/.
