Qiddiya Investment Company is a Saudi developer and investment holding company shaping large-scale entertainment, sports, and culture destinations through Qiddiya City and related ventures. The work is ambitious in scale and public impact, bringing together design, development, and delivery across a landmark destination with a strong focus on quality, cohesion, and long-term visitor experience.
As Director - Signage and Wayfinding, you will play a central role in defining how people navigate and experience Qiddiya City across districts and the wider estate. This role offers the opportunity to influence a highly visible design discipline at strategic level, working across internal and external stakeholders to create a clear, consistent, and brand-aligned wayfinding experience that supports both place-making and operational excellence.
Responsibilities- Manage and oversee the development and delivery of all signage and wayfinding elements across Qiddiya City districts and the wider estate.
- Lead the design, development, and implementation of the overarching Qiddiya City signage and wayfinding strategy.
- Partner with design consultants to create comprehensive signage and wayfinding guidelines and typologies aligned with organizational goals and brand identity.
- Collaborate with architects, designers, urban planners, and construction teams to integrate signage solutions into buildings and public spaces.
- Coordinate with marketing, branding, and communications teams to ensure consistency of visual language and brand messaging.
- Demonstrate leadership behaviors aligned with Qiddiya values and champion a strong safety-first culture, including stop-work authority when needed.
- Build and develop the signage and wayfinding team in partnership with the Senior Manager, including mentoring junior local Saudi hires in the field.
RequirementsRequired Qualifications
- Degree in architecture, graphic design, or urban planning.
- 10+ years leading signage, wayfinding, or environmental graphics on complex developments.
- Proven experience building teams and mentoring junior design professionals.
- Strong experience developing signage standards, typologies, and brand-aligned design guidelines.
- Experience coordinating architects, planners, consultants, and construction stakeholders.
- Knowledge of safety, accessibility, and implementation requirements for public realm signage.
- Professional proficiency in English.
- Experience with Adobe Creative Suite, AutoCAD, and Revit.
- Familiarity with GIS-based wayfinding and planning tools.
- Professional proficiency in Arabic.
Skills Required
- Degree in architecture, graphic design, or urban planning.
- 10+ years leading signage, wayfinding, or environmental graphics on complex developments.
- Proven experience building teams and mentoring junior design professionals.
- Strong experience developing signage standards, typologies, and brand-aligned design guidelines.
- Experience coordinating architects, planners, consultants, and construction stakeholders.
- Knowledge of safety, accessibility, and implementation requirements for public realm signage.
- Professional proficiency in English.
- Experience with Adobe Creative Suite, AutoCAD, and Revit.
- Familiarity with GIS-based wayfinding and planning tools.
- Professional proficiency in Arabic.
What We Do
Qiddiya Investment Company is a PIF-owned entity responsible for developing Qiddiya City, the world's first city built for play, aiming to boost economic growth and elevate quality of life in Saudi Arabia through entertainment, sports, and culture.
