WFRV, Local 5 is looking for a decisive, creative, curious and inspirational leader for our sales team in Northeast Wisconsin. We have a great team of sellers with a strong mix of experience and skills.
Our main studios are in beautiful Green Bay, which was U.S. News and World Report’s 2023-24 “Best Place to Live”. Our city by the bay is affordable, has great quality of life, access to excellent schools, quality health care, low crime rates, short commutes and defines “Mid-West Nice”.
It is also home to the world-famous Green Bay Packers and a short drive from Door County, one of the most beautiful and scenic areas in the country. There is hiking, boating, fishing, hunting, great restaurants, shopping and the area offers urban, suburban and country living environments.
The Director of Sales oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting. The Director of Sales also has direct responsibility for national sales efforts and direct political negotiation and management. The DOS will report directly to the VP/General Manager.
Essential Duties & Responsibilities:
· Provides leadership for the digital/broadcast sales teams
· Makes decisions regarding hiring, evaluation, promotion and termination of employees
· Develops and executes sales strategies which result in exceeding revenue targets across all platforms in digital, local, national, political and new product revenue
· Drives new business development
· Create unique and customized media plans for high profile clients leveraging Nexstar Digital’s full suite of products including OTT, video, social, data, addressable and more.
· Work cooperatively with other department heads to advance our staff, product and revenue.
· Fluency in ad technology and video advertising with strong presentation skills
· Stay current in the rapidly developing technology and environment of media and advertising, specifically digital!
· Network and develop relationships with key community and advertising partners.
· Manages inventory and revenue forecasting
· Manages recruitment and development of talented sales professionals
· Prepares budgets and approves budget expenditures
· Resolves customer complaints regarding sales and service including overseeing political cease and desist complaints
· Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs
· Determines inventory, pricing and rate structures
· Creates and reviews operational records and reports to project sales and determine profitability
· Directs the Accounts Receivable efforts of the Sales Department
· Performs other duties as assigned
Requirements & Skills:
· Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
· Fluency in English
· Excellent communication skills, both oral and written
· Minimum five years’ experience in media sales
· Valid driver’s license with an acceptable driving record
· Experience leading, directing and motivating subordinates, including setting performance standards and monitoring performance
· Experience establishing long-range objectives and specifying the strategies and actions to achieve them
· Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
· Proficiency with the computers, software, traffic systems, Apps, CRM’s, etc., associated with broadcasting.
Physical Demands & Work Environment:
The Director of Sales must be able to sit, conduct telephone conversations, use e-mail, write letters and memos, travel, drive distances, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.
WFRV-TV and Nexstar Media Inc. are an equal opportunity employer.
Skills Required
- Bachelor's degree in Marketing, Advertising, Mass Communications, a related field, or equivalent education and work experience
- Fluency in English
- Excellent oral and written communication skills
- Minimum five years of experience in media sales
- Valid driver's license with an acceptable driving record
- Experience leading, directing, and motivating employees, including setting and monitoring performance standards
- Experience establishing long-range objectives and defining strategies and actions to achieve them
- Ability to identify developmental needs and coach, mentor, or otherwise improve others' knowledge and skills
- Proficiency with computers, software, broadcast traffic systems, applications, and CRM systems
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
