Comcast Advertising
We helps brands connect with their audiences using advanced data.
Towson, MD, USA
Hybrid

Director, Sales Development- Advertising

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Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Responsible for providing direction and leadership for the Marketing Solutions department. Develops and influences Marketing plans, sales and pricing packages to be presented by Advertising Sales team in order to maximize advertising revenue. Develops Marketing campaigns and advertising products to enhance and maximize advertising revenues. Works with Advertising Sales to target audiences and increase advertising spending to contribute to Advertising Sales team's bottom line. Influences and integrates business strategy. Creates and monitors department budget, spending and forecasting. Leads project groups as well as the department's lower-level management, professionals and non-exempt employees.
Job Description
Core Responsibilities

  • Assists in the creation of integrated sales and marketing programs.
  • Develops marketing campaign strategies in conjunction with related departments. Identifies new and current markets with the greatest sales revenue potential and develops and implements sales marketing programs that serve these customers. Customizes solutions to include content creation, consumer sweepstakes and on-air enhancements.
  • Creates advertising options to implore new and continued Advertising Sales spending.
  • Assists in creating marketplace sales strategy for key properties.
  • Supports the Sales force with materials on intended message, collateral and products/pricing information of campaigns.
  • Works extensively with Account Executives as well as Advertising Sales management to pursue and close most difficult and strategic accounts.
  • Evaluates performance of integrated Sales and Marketing programs against desired outcomes.
  • Mentors, develops and directs staff including lower-level management, professionals and non-exempt employees. Leads and directs groups, providing expertise in the area of Marketing Solutions.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.


Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.


Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +

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What are Comcast Advertising Perks + Benefits

Comcast Advertising Benefits Overview

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, not just generous paid time off programs, but also expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Here's a look at just some of the benefits and perks we make available to our US-based employees.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
Summer hours
President's club
Employee awards
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Personal development training

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