About The Position
The Director, Programmatic Sales (Demand & Growth Partnerships) will be responsible for cultivating and growing relationships with our Demand partners by educating them on and selling premium programmatic (PMP/PG) sales across Dotdash Meredith Digital, including: (i) selling programmatic offerings to advertising clients (and, as appropriate, agency trading desks and demand-side platforms) either as programmatic-only or hybrid deals; (ii) working with marketing to create premium programmatic sales collateral; (iii) working with internal stakeholders to develop post-campaign reports containing insights and analytics that reflect the value of Dotdash Meredith Digital programmatic offering; (iv) driving top-line premium programmatic revenue growth. (v) partner with the Associate Director of Ops and the Executive Director of Account Strategy to drive demand business. The role will combine programmatic sales and market positioning acumen with and understanding the technical, execution-oriented, and market-driven considerations of premium programmatic media transactions.
Hybrid 3x a week - New York
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Positions Contributions:
Weight % Accountabilities, Actions and Expected Measurable Results
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90% Meet and exceed quarterly and yearly goals for premium Programmatic revenue.
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10% Contribute meaningfully and positively to the culture of both the team and DDM overall.
The Role’s Minimum Qualifications and Job Requirements
Education:
BS/BA Degree, with advanced quantitative or business degree preferred
Experience:
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3+ years of digital media/cross-platform sales or buying experience (with 1+ years of digital experience in programmatic ad sales, revenue operations and/or business development)
Specific Knowledge, Skills, Certifications and Abilities:
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Strong understanding of the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, etc.), and strong relationships within the space, with emphasis on ATD, DSP and agency relationships.
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Strong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized media solutions.
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Excellent communication and presentation skills: ability to solution sell and to communicate complex technical features in simple terms.
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Entrepreneurial self-starter with ability to work in a matrix organization and thrive in a highly-collaborative, team-based environment.
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Experience working with Google/GAM
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Experience working with DSPs, SSPs, DMPs and both open auction bidding, private marketplace platforms, programmatic guaranteed platforms
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Experience with data and targeting
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Excellent analytical and quantitative abilities
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Strong financial skills and negotiation skills
% Travel Required (Approximate): 5%-10%
What the Team is Saying
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What We Do
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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