Director, Product Marketing

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office
225K-265K Annually
Expert/Leader
Artificial Intelligence • Legal Tech • Software
Collaborative AI for exceptional lawyers
The Role
Lead product marketing for a major area of Legora's AI-native platform: define positioning, messaging, and GTM strategy; recruit and develop a small team; produce thought leadership and enablement; advise GTM on deals; align cross-functionally on roadmap and launches; and establish KPIs linking marketing activity to revenue.
Summary Generated by Built In
About Us

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.
Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.
1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview.
We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.
Joining Legora means three things.

  • We lean in: ownership over titles, outcomes over intentions.

  • We fight for excellence: high standards, direct, ego-free feedback.

  • We grow together: as a team and with our customers.

Mission before ego. Everyone contributes. No one coasts.

If you’re driven by impact, pace, and raising the bar. This is the place.

The Role

We are hiring a Director, Product Marketing to own positioning, messaging, and go-to-market strategy for a critical area of the Legora platform. Depending on background and business need, this role will anchor on one of several focus areas spanning core product, solutions, or platform capabilities. Regardless of the specific remit, the mandate is the same: translate what we build into a narrative the market understands and buyers act on.

This is a senior leadership role for someone who has spent a decade or more doing product marketing in high-growth enterprise SaaS or AI environments. They have led teams, shaped go-to-market strategy at the senior leadership level, and know how to build the marketing function around a product area, not just run launches. They are exceptional storytellers, strategists, and superb operators who can turn complex, technical capabilities into clear commercial advantage.

The role reports to the VP of Product Marketing, with scope to build and manage a small team.

What You'll Do

  • Recruit, mentor, and develop a small team of product marketing professionals as the function scales

  • Define and own product positioning, messaging, and narrative strategy for your team and area of the platform

  • Lead go-to-market strategy end-to-end. From market insight and narrative development through operational execution and performance measurement.

  • Develop deep expertise in your area, the buyers it serves, and the competitive landscape surrounding it

  • Drive thought leadership and category-shaping content, including executive-level materials and external speaking opportunities

  • Build enablement assets and frameworks that equip field teams to tell a consistent, compelling story

  • Serve as a strategic advisor to GTM on high-value opportunities, bringing product and market context into deal cycles

  • Align cross-functionally on roadmap priorities, launches, and market feedback

  • Establish KPIs and reporting for your area's marketing impact, ensuring clear line-of-sight from activity to revenue

What You Bring

  • 10+ years in product marketing, with deep experience owning product or solutions GTM at scale in enterprise SaaS or AI

  • Proven track record of leading and developing high-performing marketing professionals

  • Deep experience marketing AI, data, or platform products, ideally to enterprise or professional services buyers

  • A demonstrated ability to take complex, technical product capabilities and turn them into positioning that resonates with both technical evaluators and executive buyers

  • Track record of building go-to-market motions that measurably grow pipeline and accelerate revenue—not just produce assets

  • Exceptional writing and storytelling. You should be able to point to something you've written and defend every word

  • Strategic operator who thrives in ambiguous, fast-moving environments and can set direction for others—not just execute

  • Experience influencing at the executive level and working cross-functionally across Product, Sales, and Engineering

  • Based in or willing to relocate to Stockholm, London, or New York City

What’s In It For You

  • Global collaboration: Partner with teams and clients domestic and internationally.

  • Competitive package: Comprehensive salary, benefits, and tools for success.

  • Meaningful work: Your efforts shape how thousands of lawyers use AI daily.

  • In-person environment: U.S. offices designed for ambitious builders.

  • Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
    Medical, Dental & Vision

    • Multiple medical plan options through Aetna and Kaiser Permanente

    • HSA or Healthcare FSA (based on plan selection)

    • Dental plans via MetLife

    • Vision plans via Vision Care

    Family Support

    • Generous parental leave

    • Free access to Maven Clinic

    • Dependent Care FSA

    • Free One Medical membership for employees and dependents

    Additional Perks

    • Pre-tax commuter benefits

    • Life Insurance + STD/LTD

    • 401(K) with generous company match

    • Unlimited PTO

    • Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more

Legora is an Equal Opportunity Employer

At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

Skills Required

  • 10+ years in product marketing with experience owning product or solutions GTM at scale in enterprise SaaS or AI
  • Proven track record of leading and developing high-performing marketing professionals
  • Deep experience marketing AI, data, or platform products, ideally to enterprise or professional services buyers
  • Ability to translate complex technical product capabilities into positioning that resonates with technical evaluators and executive buyers
  • Track record of building go-to-market motions that measurably grow pipeline and accelerate revenue
  • Exceptional writing and storytelling with defensible work samples
  • Strategic operator who thrives in ambiguous, fast-moving environments and can set direction for others
  • Experience influencing at the executive level and working cross-functionally with Product, Sales, and Engineering
  • Based in or willing to relocate to Stockholm, London, or New York City

Legora Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Legora and has not been reviewed or approved by Legora.

  • Healthcare Strength Feedback suggests the package includes comprehensive medical, dental, and vision coverage with access to additional health services. Indications of wellness-oriented offerings point to above-average healthcare breadth.
  • Leave & Time Off Breadth Feedback suggests U.S. roles provide unlimited PTO alongside generous parental leave. These provisions indicate meaningful time-off flexibility.
  • Retirement Support Feedback suggests a 401(k) plan with company match is available. This signals long-term financial support beyond salary.

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The Company
HQ: Stockholm, ME
628 Employees
Year Founded: 2023

What We Do

Our mission is to empower exceptional lawyers. We’re building the world’s first truly collaborative AI for legal professionals: a workspace for boundless collaboration between lawyer ingenuity and machine intelligence. We're serving 1000+ clients across the globe and are backed by Bessemer Venture Partners, ICONIQ, General Catalyst, Benchmark, Redpoint, Y Combinator, and other top investors.

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