Director of Product Marketing

Posted Yesterday
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Redwood City, CA, USA
Hybrid
177K-237K Annually
Expert/Leader
Healthtech
The Role
Own product marketing and go-to-market strategy for life sciences offerings serving pharma, biotech, and health systems. Lead segmentation, positioning, launches, scientific communications, conference strategy, thought leadership, social media, and executive visibility. Translate clinical and regulatory evidence into compelling, accurate content while managing budgets, agencies, and contractors. The role requires deep oncology and clinical research fluency, B2B marketing leadership, and up to 40% travel.
Summary Generated by Built In
About N-Power Medicine
 
N-Power Medicine aims to establish a new paradigm in drug development by reinventing the ‘how’ and transforming clinical trials through better integration with clinical practice, ensuring broader participation by physicians and patients.  We are building an exceptional multi-disciplinary team with diverse expertise spanning healthcare, engineering, technology and regulatory, and with people who share our core value of Empowering Community through generosity, curiosity and humility.  We are working with urgency to bring better therapies to patients faster. 

Role Objectives and Responsibilities

● Product Marketing & Go-to-Market
○ Own market segmentation, buyer personas and prioritization across customers -
pharma and biotech, and health system partners.
○ Craft positioning, messaging, and tailored pitches for each persona and segment,
and equip the Commercial team with the narratives and materials to win.
○ Consolidate competitive research across the various NPM functions and
translate it into clear differentiation for NPM's proECA offerings.
○ Plan and run launch campaigns for new products, indications, and capabilities,
measured against pipeline and revenue goals.
● Evidence-Based Scientific Communication
○ Own communication strategy and campaigns for scientific and medical
audiences on both sides of our work: biopharma and health systems.
○ Turn NPM's data, methods, and results into credible content: white papers, case
studies, scientific publications, webinars, and linked campaigns.
○ Partner with clinical, quantitative science, and regulatory/compliance teams to
keep every claim accurate and defensible.

● Conferences & Thought Leadership
○ Own NPM's conference strategy across oncology, regulatory science, and drug
development forums, including abstracts, booth presence, and event campaigns.
○ Secure and prepare speaking engagements for the leadership team.
○ Build a thought leadership roadmap that positions NPM as the authority on
prospective ECAs and regulatory-grade evidence for biopharma R&D.

● Social Media & Executive Visibility
○ Own social media strategy and campaigns for the company and its leadership
team, with an evidence-focused, conviction-driven voice.
○ Write and coordinate executive content that showcases the team's expertise in
oncology, research, epidemiology, quantitative science, and clinical
development.

○ Manage marketing budgets, agencies, and contractors.

Education, Experience, Behavioral Competencies, & Skills

● 10+ years of B2B marketing experience in life sciences, health data, clinical research, or
health technology, with at least 3 years in senior or leadership roles.
● Bachelor's degree in a scientific discipline, such as biology, biomedical science,
chemistry, pharmacology, or epidemiology.
● Fluency in oncology clinical research and data concepts and the ability to simplify them
for broad communication.
● Working understanding of clinical trial operations, FDA guidance on externally controlled
trials, and how sponsors use evidence in regulatory decisions.
● Exceptional storytelling and a record of developing compelling messaging that moves
expert audiences.
● A track record in product marketing and GTM: segmentation, persona development,
competitive analysis, positioning, and launches.
● Experience running conference programs, speaking engagements, and executive social
media at a company selling to pharma, biotech, or health systems.
● A self-sufficient, hands-on operator who delivers results independently.

Bonus:
● Advanced degree (PharmD, MPH, MS) in a scientific, clinical, or public health field.
● Experience marketing ECAs, clinical trial solutions, real-world data, or data-as-a-service
products to pharma and biotech.
● Experience in medical communications, medical affairs, or scientific publications.
● Early to mid stage, high-growth startup experience.

Travel Requirements

Up to 40% travel

Pay Information

The expected salary range for this position is $176,500 - $236,733. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. N-Power Medicine (NPM) offers equity at hire as well as a discretionary annual bonus, which may be available based on Company performance. This position is eligible for company benefits.

About Us:

We are a mission-driven, well-funded, rapidly growing company, eager to attract passionate professionals offering a highly attractive compensation package with a balanced and flexible work environment, competitive industry benefits as well as a 401K plan and other great company “perks.”

We are an Equal Opportunity Employer and value diversity at our company. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Applicants must be currently authorized to work in the U.S. on a full-time basis.

Notice on fraudulent job offers: Only positions posted on https://npowercareers.multiscreensite.com/ site are legitimate. Please be mindful of recruitment fraud and job scams.

More About Us
We are a mission driven, well -funded, rapidly growing company, eager to attract passionate professionals offering a highly attractive compensation package with a balanced and flexible work  environment,  competitive  industry  benefits  as  well  as  a  401K  plan  and other great company “perks.”

We  are  an  Equal  Opportunity  Employer  and  value  diversity  at  our  company.  We  do  not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Covid-19 Policy – The Company is committed to providing and maintaining a safe workplace, and to safeguard the health and well-being of our employees, families, visitors, and the community. While vaccination remains one of the most important tools in advancing the health and safety of employees and promoting the efficiency of workplaces, we are now in a different phase of our response when these measures are no longer necessary. We currently do not have mandatory COVID-19 vaccination requirements for our employees and contractors, as the COVID-19 public health emergency has ended. However, there are certain N-Power Medicine employees and contractors who, based on their role, will be required to continue to follow our 2021 COVID-19 vaccination and other requirements as mandated by N-Power Medicine’s partners they serve. We reserve the right to modify or amend our corporate policy at any time.

Applicants must be currently authorized to work in the U.S. on a full-time basis. The Company will not sponsor applicants for work visas.

If you find this opportunity compelling, we encourage you to apply today! We promptly review all applications. Highly qualified candidates will be directly contacted by a team member.

Skills Required

  • 10+ years of B2B marketing experience in life sciences, health data, clinical research, or health technology
  • At least 3 years in senior or leadership marketing roles
  • Bachelor's degree in a scientific discipline such as biology, biomedical science, chemistry, pharmacology, or epidemiology
  • Fluency in oncology clinical research and data concepts
  • Working understanding of clinical trial operations, FDA guidance on externally controlled trials, and regulatory evidence use
  • Exceptional storytelling and experience developing compelling messaging for expert audiences
  • Product marketing and go-to-market experience, including segmentation, personas, competitive analysis, positioning, and launches
  • Experience running conference programs, speaking engagements, and executive social media for pharma, biotech, or health-system customers
  • Ability to work independently as a self-sufficient, hands-on operator
  • Currently authorized to work full-time in the United States
  • Advanced degree such as PharmD, MPH, or MS in a scientific, clinical, or public health field
  • Experience marketing externally controlled trials, clinical trial solutions, real-world data, or data-as-a-service products
  • Experience in medical communications, medical affairs, or scientific publications
  • Early- to mid-stage, high-growth startup experience
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The Company
HQ: Redwood, California
120 Employees
Year Founded: 2021

What We Do

N-Power Medicine is developing a radically faster, smarter paradigm for drug development that enables biopharma to move beyond traditional randomized clinical trials. Through a network of community oncology practices and proprietary infrastructure, N-Power has built a next-generation platform where every cancer patient can participate in research, either as a trial participant or as part of a regulatory-grade Prospective External Control Arm (ProECA). Powered by the Kaleido™ Registry and ProECA platform, N-Power’s model reduces reliance on randomization, cuts years off development timelines, and saves hundreds of millions of dollars per program. N-Power is expanding access to clinical trials and redefining what’s possible in cancer drug development.

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