Director of Product Marketing

Posted Yesterday
Be an Early Applicant
Milpitas, CA, USA
In-Office
172K-258K Annually
Expert/Leader
Semiconductor • Manufacturing
Onto Innovation stands alone in process control with our unique perspective across the semiconductor value chain.
The Role
Directs product marketing strategy for semiconductor process-control products, including market requirements, pricing, positioning, competitive research, customer needs, product launches, and business planning. Partners with engineering, manufacturing, and sales to guide product development and market success. Leads and develops the product marketing team while driving revenue, market share, and competitive advantage.
Summary Generated by Built In

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient.

Job Summary & Responsibilities

  • Directs the development of company market requirements for product(s) or product line(s), including product strategy definition, requirements analysis, and pricing.
  • Monitors the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share. Reduces broad concepts and business strategies into structured product marketing plans.
  • Oversees market research, monitors competitive activity, and identifies customer needs.
  • Establishes pricing strategies and develops marketing tools for successful product introductions.
  • Communicates customer feedback to engineering, manufacturing and sales to enhance existing product(s) or product line(s).
  • Leads new product definition and business plans with joint departments.
  • Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

Qualifications

  • Good verbal and written communication skills (fluent in English as first or second language)
  • Semiconductor process control experience preferred
  • Bachelors degree in technical field, marketing or business management
  • 10+ years of prior experiences in product management, marketing, or business development

Why Join Onto Innovation?

At Onto Innovation, we believe your work should matter—and so should your well-being. That’s why we offer competitive salaries and a comprehensive benefits package designed to support you and your family. From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we’ve got you covered. You’ll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting-edge tools—all within a collaborative, inclusive culture where your contributions are valued and recognized.

Compensation & Growth

• Base Salary Range:

$172,000.00 - $258,000.00, offered in good faith and based on experience, location, and qualifications.
  • Additional Rewards: Annual bonus opportunities and potential long-term incentives tied to both company and individual success.

Empowering Every Voice to Shape the Future:

Onto Innovation is committed to creating a workplace where every qualified candidate has an equal opportunity to succeed. We evaluate applicants based on skills, experience, and potential - without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe diversity of thought and background drives innovation and strengthens our team.

Important Note on Export Compliance

For certain positions requiring access to technical data, U.S. export licensing review may be necessary for applicants who are not U.S. Citizens, Permanent Residents, or other protected persons under 8 U.S.C. 1324b(a)(3).

Skills Required

  • Strong verbal and written communication skills; fluent English as a first or second language
  • Bachelor’s degree in a technical field, marketing, or business management
  • 10+ years of experience in product management, marketing, or business development
  • Semiconductor process control experience

Onto Innovation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Onto Innovation and has not been reviewed or approved by Onto Innovation.

  • Equity Value & Accessibility — An employee stock purchase plan and broad equity eligibility provide accessible ownership opportunities as part of total compensation. Company materials reference active equity programs, signaling tangible value beyond base pay.
  • Healthcare Strength — Medical, dental, and vision coverage with HSA/FSA options form a comprehensive health package that is often characterized as good. Wellness resources and employer-verified plan details reinforce perceived healthcare depth.
  • Retirement Support — A 401(k) with company match supports long-term financial security. Company materials and benefits pages highlight these retirement features as core elements of the package.

Onto Innovation Insights

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The Company
HQ: Wilmington, MA
1,146 Employees
Year Founded: 2019

What We Do

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: Un-patterned wafer quality; 3D metrology spanning chip features from nanometer scale transistors to large die interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient. Headquartered in Wilmington, Massachusetts, Onto Innovation supports customers with a worldwide sales and service organization. We are traded on the New York Stock Exchange under the symbol ONTO.

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