Director of Product Marketing, Sustainalytics

Posted 12 Hours Ago
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London, Greater London, England
Hybrid
Senior level
Enterprise Web • Fintech • Financial Services
The Role
The Director of Product Marketing at Sustainalytics will lead client-centric marketing programs, develop go-to-market strategies, and create compelling value propositions to drive growth. This role involves cross-functional collaboration and requires expertise in sustainable finance and complex B2B marketing.
Summary Generated by Built In

This role is integral to driving Sustainalytics' growth strategy, strengthening our leadership position and establishing client-centric marketing programs to address complex client and market needs. This role will lead the crafting of compelling value propositions, development of go-to-market strategies, including launching new products and supporting existing products, and fuel campaigns that drive measurable business growth. You will lead a team of experienced product marketers and partner cross-functionally with our Product Management, Research & Methodology, Technology, Sales and Customer Success teams. You will also collaborate across Morningstar's fellow business unit and corporate teams including Brand, Communications, Product Marketing, Digital/Demand Gen Marketing, Design, Content and Events. Successful candidates will thrive on building cross-functional relationships and interlocks. This role reports to the Head of Marketing, Indexes and Sustainalytics and is based in London. The position offers an excellent opportunity to make a real business impact for Sustainalytics.
Job Responsibilities

  • Provide strategic input that reinforces Sustainalytics' leadership position in Sustainable Finance solutions, including multi-channel marketing and communications campaigns, competitive product marketing strategy and comprehensive sales enablement systems that guide effective client conversations and drive pipeline.
  • Monitor and maintain awareness of global trends and the changing Sustainable Finance policy and regulatory landscape and adapt programs accordingly.
  • Partner with Product, Research and Methodology, Sales and Client Success to develop a holistic perspective across our solution set with a view to drive market segmentation and analysis, understand target segments and needs, define ideal customer profiles and personas, identify emerging market segments, prepare market and solution forecasts.
  • Ensure marketing strategy and programs are consistent and integrated with global priorities and growth objectives.
  • Track metrics for the business that offer insights to guide strategies for brand positioning, client retention and development, pricing, product innovation, industry partnerships, and methods for attracting new business.


Qualifications

  • 12-15 years professional experience directing complex go-to-market programs (preferably B2B) with demonstrable knowledge and experience working in financial services, and specifically, Sustainable Finance.
  • Management strengths as a transformative leader, motivator and change agent.
  • Experienced in working for large global companies within a matrix structure.
  • Ability to effectively communicate across all levels of an organization, including executive stakeholders.
  • Ability to function effectively in a fast-paced, high growth environment with high degree of autonomy.
  • A high energy individual with a positive, pragmatic / can-do attitude and passion for sustainability.
  • Strong writing, editing, and communications skills.


301_MstarEurLtd Morningstar Europe Ltd (UK) Legal Entity
Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

What the Team is Saying

Raaghavendar
Saurabh
Anna
Wendell
Jeff
Upasna
The Company
HQ: Chicago, IL
12,700 Employees
Hybrid Workplace
Year Founded: 1984

What We Do

At Morningstar, we believe in building great products in-house in a highly collaborative, agile environment where we focus on technical excellence, the user experience, and continuous improvement. Our technologists represent a range of skills and experience levels, but they all view their work as a craft and push technology’s boundaries.

Why Work With Us

Imagining big things is in our blood -- it's transformed us from a company with just a few employees in 1984 to a leading independent investment research company with a worldwide presence today. As of April 2020, we acquired Sustainalytics to drive long-term meaningful outcomes for investors in the ESG space. Join us on this exciting journey!

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