Director, Product Marketing Strategy

Role Specific Information

Job Description

About the Role

As the Director, Product Marketing Strategy, you will be a leader that drives Kohl’s success by defining product marketing strategies that increase customer relevance and deepen retailer connection. Relocation assistance will be provided.

What You’ll Do

• Define and oversee the customer-led product marketing strategy practice for the organization

• Partner with key brands, facilitating marketing strategies that benefit both companies and building strong relationships

• Find opportunities for KMN and Base marketing amplification within our national brand partnerships

• Craft and communicate compelling product positioning and messaging that resonates with our target customers and differentiates us from competitors

• Collaborate with Merchant and Marketing teams to ensure successful product launches, from strategy and planning through execution and analysis

• Build and lead a high-performing product marketing team, providing mentorship, guidance, and development opportunities

• Facilitate merchant leadership discussions to prioritize cross-category product support and key project campaign needs

• Partner with Customer Strategy to assess, shape and influence the direction of our product strategy and help bring innovative products to market

• Partner with Brand and Campaign teams to ensure product content in market is relevant and meeting the needs of our customers

• Share critical product information with leaders throughout marketing, and represents for all categories in executive leadership discussions

• Additional tasks may be assigned

What Skills You Have

Required

• 12+ years Marketing Strategy or related experience, along with 5+ years managing large teams

• Ability to develop and implement marketing strategies that drive measurable results

• Experience in influencing executive leadership and be a change agent for the organization 

• Proven ability to work creatively and analytically in problem-solving environment

• Excellent written and verbal communication skills, with the ability to convey complex ideas simply and persuasively

• Excellent cross-functional partner, able to ensure teams understand and follow brand guidelines

• Experience managing and mentoring large marketing teams

Preferred

• Experience in strategy consulting or agency account or strategy roles       

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to comply with dress code requirements

• Basic math and reading skills, legible handwriting, and basic computer operation

• Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner