At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job DescriptionABOUT THE ROLE
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results.
The Director of Next-Gen Measurement Product is the architect of our future measurement ecosystem. This role is responsible for incubating and scaling high-impact products at the complex intersection of audience data, contextual signals, identity, and measurement.
This is a true 0-to-1 innovation role. You will guide cross-functional teams to discover, validate, and launch differentiated solutions that will define the future of Streaming, Advertising, Commerce, and Social Media measurement. The Director will operate at the cutting edge of the ad-tech landscape, transforming unique data assets into foundational tools that agencies, brands, and publishers rely on to navigate a privacy-first world.
WHAT YOU'LL OWN
Product Strategy & Innovation
• Define and own the multi-year product strategy for Nielsen's next-generation measurement ecosystem
• Identify whitespace and drive new monetization opportunities across flagship portfolios, including N1 Ads, Outcomes, Ad Intel, and N1C
• Partner across Nielsen's broader product organization to successfully productize, integrate, and commercialize unique data assets
Customer Discovery & Market Fit
• Lead structured, rigorous customer discovery initiatives directly with key agencies, brands, publishers, and platform partners
• Validate product-market fit through targeted alpha/beta programs and rapid, signal-based experimentation
• Act as the definitive voice of the market, translating complex client needs into clear prioritization and roadmap decisions
Execution & Incubation Leadership
• Drive rapid product incubation, validation, and scaling from initial MVP to full enterprise deployment
• Lead cross-functional execution across engineering, data science, UX, commercial, and external partner teams
• Set clear OKRs and maintain outcome-based accountability throughout the product development lifecycle
Go-to-Market & Ecosystem Strategy
• Collaborate with GTM, partnerships, and commercial teams to design comprehensive pricing, packaging, and positioning strategies
• Engage and negotiate with strategic ecosystem partners—including DSPs, SSPs, clean room platforms, and ID providers—to expand product reach and market adoption
HOW SUCCESS IS MEASURED
• Innovation Pipeline Velocity: Time-to-market from rapid incubation and MVP validation to scaled commercial deployment
• Product-Market Fit (PMF): Conversion rate of alpha/beta pilot partners into long-term commercial contracts
• Revenue & Whitespace Growth: Incremental revenue generated from newly productized data assets and whitespace initiatives across the N1 and Outcomes portfolios
QualificationsWHAT WE'RE LOOKING FOR
Experience
• 12–15 years in product management, with a proven track record of owning complex, high-stakes product portfolios
• Demonstrated experience launching 0-to-1 products, from rapid incubation through to scaled commercial adoption
• Strong history of cross-functional influence and stakeholder management within highly matrixed, global organizations
Technical & Domain Knowledge
• Deep domain expertise in Advertising OR Commerce (funnel optimization, attribution) OR Streaming (content strategy, engagement growth), OR Social ecosystems — OR strong technical background in Data Science/ML products involving classification systems, intent modeling, and entity detection
• Strong analytical and technical fluency—highly comfortable working with APIs, complex data graphs, and advanced measurement frameworks
• Working knowledge of modern data infrastructure, which may include ad-tech platforms (DSPs, SSPs), identity providers, or privacy-safe clean room environments
Leadership & Judgment
• Strategic thinker with a strong bias for action, experimentation, and deep customer empathy
• Capable of making rapid execution decisions while balancing long-term strategic vision
• Exceptional communicator capable of aligning engineering, data science, and commercial teams around a unified roadmap
Additional Information
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
Skills Required
- 12–15 years of product management experience
- Proven track record owning complex, high-stakes product portfolios
- Experience launching 0-to-1 products from incubation through scaled commercial adoption
- Strong cross-functional influence and stakeholder management experience in highly matrixed, global organizations
- Deep domain expertise in advertising, commerce, streaming, or social ecosystems, or a strong technical background in data science or machine learning products
- Experience with classification systems, intent modeling, and entity detection, if pursuing the data science or machine learning background
- Strong analytical and technical fluency with APIs, complex data graphs, and advanced measurement frameworks
- Working knowledge of modern data infrastructure, including ad-tech platforms, identity providers, or privacy-safe clean room environments
- Strategic thinking, bias for action, experimentation, and customer empathy
- Ability to make rapid execution decisions while balancing long-term strategic vision
- Exceptional communication skills to align engineering, data science, and commercial teams around a unified roadmap
Nielsen Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nielsen and has not been reviewed or approved by Nielsen.
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Parental & Family Support — Paid parental leave is described as generous for all parents, with birthing parents receiving substantially longer time, and the program is complemented by adoption, fertility, and surrogacy support. Employer-verified entries and company communications consistently highlight family benefits as a standout.
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Leave & Time Off Breadth — Paid time off is considered solid, with some teams using flexible or unlimited PTO models and additional offerings like paid volunteer time. These time-away policies often contribute meaningfully to work-life balance.
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Wellbeing & Lifestyle Benefits — Smart Work flexibility, an Employee Assistance Program, and broader well-being initiatives are emphasized as part of a holistic package. These elements are frequently cited as strengths that enhance day-to-day experience.
Nielsen Insights
What We Do
For over 100 years, Nielsen has been a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action. As the global media industry continues to evolve, Nielsen will be at the forefront of delivering audience insights that empower marketers and content developers, and ultimately help connect consumers to what matters most to them. We will be guided by our values of inclusion, courage and growth; and we will continue to innovate our products and technology while investing in our talent to drive sustainable and scalable long-term growth.
Why Work With Us
At Nielsen, we have big dreams and aspirations, all of which are achievable if we work as a team. Our culture helps us come together and clarifies how we work together to achieve these goals
