The Role
Lead product strategy and execution for Paytm Ads to build a performance-first advertising stack. Drive audience systems, privacy-safe data activation, ML-led bidding and ranking, real-time decisioning platforms, attribution and conversion tracking, DSP integrations and monetization. Own 0→1 product journeys, scale solutions, and collaborate cross-functionally with engineering, data science, sales and GTM teams to improve advertiser ROAS, CAC and conversions.
Summary Generated by Built In
About Paytm:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role
Paytm Ads is strengthening its position as a leading outcome-driven advertising platform, powered by high-intent first-party data, machine learning–led optimization, and robust measurement and attribution capabilities. As Director of Product, you will lead the evolution of our existing ads platform into a performance-first, data-powered ecosystem, unlocking stronger advertiser outcomes across ROAS, CAC, and conversions. This role sits at the intersection of ads, data, and commerce, and requires a strong blend of strategic thinking, product depth, and execution excellence.
What You’ll Drive
1. Outcome-Driven Ads Platform Define and scale Paytm’s performance advertising stack, focused on delivering measurable outcomes (ROAS, CAC, conversions)Build solutions across: Audience targeting & retargeting Campaign optimization Conversion tracking & attribution.
2. First-Party Data & Audience Systems Leverage Paytm’s rich transactional and behavioral data to build high-quality audience segments Design and scale privacy-safe data activation frameworks, including clean room (DCR) capabilities Enable advertisers to activate their own data in a secure, compliant manner.
3. ML-Led Decisioning & Optimization Lead the development of machine learning–driven systems for: Bidding & budget allocation Ad ranking & personalization Audience selection and lookalike modeling Drive continuous improvement in model performance and business outcomes.
4. Data Infrastructure & Platform Thinking Build and evolve data platforms and decisioning engines that power real-time ad delivery and optimization Ensure systems are scalable, reliable, and capable of handling high-volume, low-latency decisioning.
5. 0 → 1 and Scale Journeys Lead end-to-end product lifecycle from ideation to launch and scale Identify new monetization opportunities across: On-platform inventory Off-platform activation (DSP integrations, partnerships)Drive adoption and usage through strong collaboration with GTM teams.
6. Cross-Functional Leadership Partner closely with: Engineering (platform build)Data Science (ML models)Sales & Partnerships (market adoption)Align product strategy with broader business goals
What We’re Looking For
* Experience 10–15 years of product management.
* Experience 6+ years in Ads / Performance Marketing / Growth platforms.
* Experience in D2C, E-commerce, Marketplaces, or AdTech ecosystems.
* Core Expertise Deep experience in optimizing for: ROAS (Return on Ad Spend)CAC (Customer Acquisition Cost)Conversion funnels and growth metrics.
* Strong understanding of: First- party data ecosystems and audience activation Attribution models and measurement frameworks Familiarity with Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, Branch, etc., with hands-on experience in attribution setup, campaign tracking, and performance analysis.
* Hands-on experience building: ML-led products (ranking, bidding, recommendation systems)Data platforms / decisioning systems Familiarity with: Programmatic ecosystem (DSPs, SSPs)Retail media and performance marketing platforms.
* Leadership & Product Skills Proven track record of building 0 → 1 products and scaling them successfully Ability to translate ambiguous business problems into structured product solutions. Strong stakeholder management across business, technology, and GTM teams.
*High ownership and strong problem-solving ability Comfortable operating in fast-paced, ambiguous environments Bias for action combined with analytical rigor and structured thinking.
*Strong customer empathy with a focus on delivering measurable impact.
Why join us
•A collaborative output driven program that brings cohesiveness across businesses through technology·
•Improve the average revenue per use by increasing the cross-sell opportunities·
•A solid 360 feedback from your peer teams on your support of their goals·
•Respect, that is earned, not demanded from your peers and manager.
Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Skills Required
- 10-15 years of product management experience
- 6+ years in Ads, Performance Marketing, or Growth platforms
- Experience in D2C, E-commerce, Marketplaces, or AdTech ecosystems
- Deep experience optimizing for ROAS, CAC, and conversion funnels
- Strong understanding of first-party data ecosystems and audience activation
- Familiarity with Mobile Measurement Partners (AppsFlyer, Adjust, Branch) and hands-on attribution setup
- Hands-on experience building ML-led products (ranking, bidding, recommendation systems)
- Experience building data platforms and decisioning systems for real-time ad delivery and optimization
- Familiarity with programmatic ecosystem (DSPs, SSPs) and retail media/performance marketing platforms
- Proven track record of building 0→1 products and scaling them; strong stakeholder management
Am I A Good Fit?
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
