This role is based at one of our corporate offices in McLean, VA or New York City, NY
At Hilton, we are leveraging partners, commercial opportunities, guest experience and data to drive value for our guests, owners and enterprise. Our mission is to deliver high-impact, efficient media solutions that connect global partners to meaningful audiences while preserving the integrity of the guest experience.
Reporting to the Vice President, Commercial Partnerships, the Director, Partnerships will be is focused on leading new business development and supporting launch, activation and partner relationships for all data, and CMN partnerships. Collaborate across marketing, loyalty and other partnerships teams to more broadly develop these relationships into commercial opportunities. A focus on securing and growing the value of new Partnerships across key categories, including travel, retail, entertainment, media, lifestyle, luxury, wellness, amongst others.
This role sits at the intersection of strategy, business development, media, and commercialization. The ideal candidate brings strong business acumen, negotiation prowess, with experience building and scaling commercial partnership.
As a key member of the Commerce Media Network (CMN) leadership team, you will help shape the future of Hilton's commercial partnerships ecosystem, developing solutions that create value for guests, partners, owners, and Hilton, while upholding the trust and brand standards that define the Hilton experience.
This position represents the business interests of both Hilton and each Partner, with the primary goal of creating commercial value from Hilton's assets and activating all partnerships across the Program's global products and platforms to create incremental value and demonstrable ROI for Program and Partners alike. The role is focused on the new business development and optimization of a robust partnership sales pipeline & process, onboarding model, and growth strategy to secure, develop, launch, activate, and grow the value of strategically aligned partnerships with high-profile brands that accelerate member engagement and drive sustainable revenue generation for Hilton.
What you'll do during a typical day:
- Work with the CMN leadership & cross-functional teams to develop and execute a data & media partnership business development plan - focused on partnership categories, across domestic and global markets - adding new partners to support commercial goals, while delivering value to members and brand affinity to the Program and partners alike. Continuously monitor the competitive landscape to inform the strategic direction.
- Oversee developing and maintaining a healthy pipeline of prospective partners across leading B2C (& possibly B2B) categories and brands. Establish and optimize an integrated sales process with other business units to support revenue growth from new partnerships. Oversee contract negotiations to onboard new partners, ensuring contract compliance with intercompany agreements.
- In partnership with the Head of Media & Ad Product, develop pricing frameworks, packaging strategies and forecasting models, Hilton's assets to maximize revenue and contribution margin.
- Support the team to create and execute best in class Partnership experiences, products, operating models and marketing campaigns for new Partnerships, to generate buzz, bring the value of the Program to life for members across all categories of discretionary consumer spend, and maximize ROI for all stakeholders.
- Work in partnership with other Hilton business units to develop and execute the strategy to collaborate, cross-sell and further monetize Partnerships in collaboration with teams leading new and emerging opportunities to expand the value of Partnerships and member data.
- Establish standards for campaign measurement, audience performance, and business impact reporting.
- Partner with Technology and Data teams to operationalize ad tech integrations, measurement frameworks (including incrementality and attribution), and performance reporting that enable closed-loop insights and operational efficiency.
How you'll collaborate with others:
- Work closely with the Vice President, Commercial Partnerships to align product priorities with enterprise strategy, P&L objectives, and governance guardrails.
- Partner the Head of Media & Ad Products to develop media kits, rate cards, playbooks, and commercialization frameworks that accelerate pipeline conversion and advertiser retention.
- Collaborate with Marketing, Technology, Legal/Privacy, Brand, Digital, Loyalty, and Finance teams to ensure product execution aligns with Hilton's guest-first standards, brand integrity, and compliance requirements.
Deliverables you'll take ownership of:
- The CMN partnership roadmap and pipeline, including aligning with the Hilton Honors, media and other partnership teams.
- CMN pricing models including packaging media and other assets to create packages & programs to maximize the commercial value of Hilton's assets and data.
- Client Success metrics and ensuing we reach agreed upon partner objectives.
You have these minimum qualifications:
- Ten (10) years of experience in strategic sales, business development, or partnership leadership roles.
- Demonstrated success scaling a business development or partnership function through periods of significant growth.
- Experience developing, structuring, and negotiating complex, high-value loyalty, media, technology, or strategic partnership agreements.
- Experience using data, analytics, and financial modeling to evaluate opportunities and inform business decisions.
- Proven experience to develop and execute growth strategies that drive measurable business results.
- Experience leading and managing multiple stakeholders, partnerships, and initiatives.
- Travel up to 20%.
It would be useful if you have:
- Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent experience.
- Experience in digital media, advertising sales, lifecycle marketing, or technology-enabled marketing partnerships.
- Expertise in data-driven marketing, commercial analytics, and customer engagement strategies.
- Strong partnership sales, contract negotiation, and relationship management capabilities.
- Experience assessing partnership opportunities through financial analysis, business modeling, and ROI evaluation.
- Experience leading and developing teams.
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
- Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Financial security for your future – Our retirement plans make it easier to save for what's next
*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $130,000 – $190,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.
About UsSkills Required
- Ten years of experience in strategic sales, business development, or partnership leadership roles
- Demonstrated success scaling a business development or partnership function during significant growth
- Experience developing, structuring, and negotiating complex, high-value loyalty, media, technology, or strategic partnership agreements
- Experience using data, analytics, and financial modeling to evaluate opportunities and inform business decisions
- Proven experience developing and executing growth strategies that drive measurable business results
- Experience leading and managing multiple stakeholders, partnerships, and initiatives
- Willingness to travel up to 20%
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent experience
- Experience in digital media, advertising sales, lifecycle marketing, or technology-enabled marketing partnerships
- Expertise in data-driven marketing, commercial analytics, and customer engagement strategies
- Strong partnership sales, contract negotiation, and relationship management capabilities
- Experience assessing partnership opportunities through financial analysis, business modeling, and ROI evaluation
- Experience leading and developing teams
Hilton Compensation & Benefits Highlights
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Wellbeing & Lifestyle Benefits — Go Hilton provides heavily discounted hotel stays for team members and extends access to family and friends, with up to 110 discounted nights and rates as low as $40 in some cases. Additional wellbeing resources include an Employee Assistance Program, mental-health support, caregiving resources, and programs like Thrive and sabbaticals.
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Retirement Support — A 401(k) is offered with a company match of 100% on the first 3% of eligible pay plus 50% on the next 2%. This structure provides meaningful employer support for long‑term savings.
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Parental & Family Support — New parents receive 4 weeks of fully paid parental leave, with birthing parents receiving an additional 8 weeks for a total of 12 weeks. Support extends to adoption assistance up to $10,000 per eligible child and resources for caregiving.
Hilton Insights
What We Do
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 165 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
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