Director, Marketplace Marketing

The Director, Marketplace Marketing is a senior marketing leader responsible for driving the go-to-market strategies and execution for two critical pillars of Xometry’s business: growth within the U.S. Marketplace (Buyer-focused) and expansion of our Global Partner network (Supplier-focused). As a quintessential player/coach, this leader will set the strategic vision while remaining hands-on in the execution of high-impact initiatives. You will be responsible for grounding all marketing activities in the voice of the market and a disciplined focus on ROI, ensuring that buyer acquisition strategies and partner engagement programs are both informed by real-world feedback and optimized for measurable performance and business impact.

Responsibilities
U.S. Marketplace (Customer Focus)

• Buyer Acquisition & Growth: Define and execute marketing strategies to accelerate revenue growth and increase market share among U.S.-based buyers.
• Collaborative Sales Enablement: Partner closely with the Sales organization to co-develop messaging, competitive insights, and tools that empower the U.S. sales team to win.
• Market-Driven Campaigns: Ensure all buyer-facing campaigns and messaging frameworks are grounded in the "voice of the buyer," translating market trends into distinctive, audience-centric execution.

Global Partner Marketing (Supplier Focus)

• Engagement & Retention: Drive the strategy for deepening engagement with our global supplier base, ensuring partners see continuous value in the Xometry ecosystem.
• Collaborative Partner Recruitment: Work in lockstep with Operations and Network teams to support the recruitment of high-quality global partners through targeted marketing programs.
• Partner Value Proposition: Define and amplify the global partner narrative, ensuring it resonates across different regions while maintaining a consistent brand voice.

Leadership & Strategy

• Cross-Functional Partnership: Forge deep relationships across Sales, Product, Operations, and Marketing to ensure all marketplace and partner initiatives are tightly aligned with business priorities and product roadmaps.
• Performance & ROI: Establish measurement frameworks to track performance across both buyer and partner workstreams; apply data-driven insights to refine strategy and demonstrate clear business impact.
• Player/Coach Leadership: Lead, mentor, and develop a high-performing team while remaining actively involved in day-to-day strategic execution.

Qualifications

• 12+ years in B2B marketing, with at least 5 years leading teams; experience in tech based businesses, SaaS, or marketplace environments strongly preferred; technical or manufacturing familiarity/background a plus.
• Collaboration Expert: Exceptional ability to work cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities.
• Market-Centric Mindset: Highly skilled at capturing and applying the "voice of the market" to ensure all marketing efforts resonate with the target audience.
• Experience creating supplier or partner engagement programs that scale participation and value.
• Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling.
• Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI.
• Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions.
• Skilled collaborator and influencer, capable of aligning executives and peers around marketplace growth priorities.
  Strong people leader with experience developing managers and building high-performing teams.
• Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building.

Preferred: Proficiency with Salesforce, HubSpot (or equivalent marketing automation), and analytics tools (e.g., Looker, GA).

The estimated base salary range for new hires into this role is $150,000- $180,000 annually + annual bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.

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