Director of Marketing

Reposted 3 Months Ago
Be an Early Applicant
South San Francisco, CA, USA
In-Office
Senior level
Professional Services • Real Estate
The Role
Lead marketing strategy and calendar, translate priorities into campaigns, collaborate with merchandising, buying, social and PR, oversee email and social execution, ensure brand consistency across channels, and recruit and develop the marketing team while remaining a hands-on contributor.
Summary Generated by Built In
Company Description

About Lux:

Lux (Getluxapp.com) is a fast-growing mobile startup that is changing the way consumers shop for home decor. We feature unique products and high-quality goods from various brands located in the USA and internationally. 

Every week, we launch events for the exclusive brands that we have curated. We specialize in selling kitchenware, home furnishings, and smart tech accessories. For more information about exactly what Lux does, take a look at Getluxapp.com or download our app.

Lux was recently featured as one of Apple's Best New Apps in their app store. We are backed by the same investors that invested in Uber and Airbnb.

Job Description

Create and manage the marketing calendar.

Translate strategic priorities for each month into the marketing campaigns. Create innovative, compelling and effective campaigns by understanding our needs, keeping up with the competitive landscape, and collaborating with our merchandising, buying, and social media teams.

Collaborate closely with our social media team to understand and prioritize brand marketing needs.

Oversee strategy and execution of email marketing and social media campaign assets, working with our email deployment team to execute.

Ensure alignment of brand image across all channels: social media, e-commerce, brand, PR and merchandising. Collaborate with Social Media and PR teams to ensure consistent messaging.

Team Management and Development: Effectively build the team by recruiting and retaining top talent.

Qualifications

A minimum of 5 years work experience in marketing, particularly online direct marketing

Proven ability to develop strategies and scale execution for impact, measuring and iterating

Must have experience with an understanding of consumer internet or other online products

Strong results and work ethic - a proven star performer over the course of your career

Hands-on: must be willing to be an individual contributor first and a manager second

BA and/or MBA from a top school strongly desired

Excellent leadership, management, interpersonal and communication skills

Strong interest and passion for home improvement and design a plus

Additional Information

Why you should want to work for us:

Incredible leadership and an open door policy. Your opinion matters to the company.

The opportunity to work and grow with a rising startup.

The team: we are smart and passionate, but also know how to have fun.

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • Minimum 5 years work experience in marketing, particularly online direct marketing
  • Proven ability to develop strategies and scale execution, measuring and iterating
  • Experience with consumer internet or other online products
  • Team management and development, recruiting and retaining top talent
  • Hands-on: willing to be an individual contributor first and a manager second
  • BA and/or MBA from a top school
  • Excellent leadership, management, interpersonal and communication skills
  • Strong interest and passion for home improvement and design
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The Company

What We Do

LUX1 is a real estate brokerage based in the Dallas-Fort Worth (DFW) Metroplex, led by Broker Owner Ashli Alexander. The company specializes in luxury real estate expertise and client-focused service, leveraging deep market knowledge of North Texas. Additionally, LUX1 provides referral services to a connected real estate network across the United States, including specialized support for the 30A area in Florida.

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