Senior Director, Brand Marketing

The Senior Director, Brand & Product Marketing serves as a strategic marketing leader accountable for driving brand equity, portfolio innovation, and revenue growth across VCA’s nationwide network of primary care and specialty/emergency hospitals. This leader owns the vision, development, commercialization, and performance of a portfolio of products, digital experiences, care solutions, and strategic partnerships that expand access to veterinary care, deepen client engagement, and accelerate sustainable business growth. They are responsible for guiding multi-site B2B and B2C initiatives to achieve enterprise OGSM (Objectives, Goals, Strategies, and Measures) targets.

Serving as the intersection of product strategy, customer experience, operational execution, and commercial performance, this leader identifies emerging market opportunities, develops new growth platforms, and creates innovative solutions that strengthen VCA's competitive advantage in an evolving pet healthcare landscape.

The role is accountable for building and executing a multi-year product roadmap that advances VCA's strategic priorities, including care access, digital engagement, preventive care adoption, client retention, and lifetime customer value. This includes leadership of existing growth platforms such as CareClub®, myVCA, insurance and financing partnerships, as well as the development of future products, services, and care models that will fuel VCA's next phase of growth.

As a member of the Brand and Consumer Growth Leadership Team, this leader partners across Operations, Medical Excellence, Technology, Digital Product, Analytics, Finance, Strategy, and Marketing to identify opportunities, prioritize investments, and drive measurable enterprise outcomes.

The Senior Director leads a high-performing team spanning product management, growth strategy, innovation, lifecycle marketing, analytics, and partner management while fostering a culture of experimentation, customer-centricity, and innovation.

This role requires associates to work out of a MVH North America hub location – Vancouver, WA | Santa Monica, CA

Essential Responsibility/Tasks:

• Product Strategy & Growth Innovation: Lead the development and deployment of holistic, 360-degree brand, care access, and product marketing strategies across ~1,000+ primary care and specialty/emergency veterinary hospitals. Drive long-term product roadmaps, innovation pipelines, and positioning for subscription models (CareClub®), digital client solutions (myVCA), and partner programs (Trupanion) to deliver volume, revenue, and market share objectives.

• People Leadership & Team Development: Direct, mentor, and empower three direct reports supporting (1) CareClub, (2) Brand Support, and (3) Brand Care & Product Strategy. Set clear KPIs, foster professional growth, allocate resources effectively, and nurture a high-performing, outcomes-driven, and collaborative team culture.

• Cross-Functional & Ecosystem Collaboration: Align executive leadership, Medical Operations, and Field Operations to champion national and local marketing initiatives. Collaborate across MVH and Mars Petcare divisions to unlock ecosystem synergies, share best practices, and co-create customer-centric solutions.

• Specialty & Primary Care Growth (B2B & B2C): Oversee strategic programs targeted at expanding both B2B veterinary referral networks (strengthening relationships with referring general practice veterinarians and board-certified specialists) and direct-to-consumer (B2C) pet owner engagement, awareness, and retention. Develop and lead VCA's multi-year growth product strategy, identifying new platforms, services, capabilities, and business models that strengthen customer acquisition, retention, and lifetime engagement.

• Creative Direction, Campaign Execution & Field Enablement: Direct end-to-end creative and promotional campaigns from concept through local execution. Ensure operational readiness across hospital teams through comprehensive training, toolkits, and clear communication frameworks to drive consistent client-facing execution.

• Analytics, Forecasting & Performance Optimization: Establish robust KPIs, reporting frameworks, and demand forecasting models. Mine client, operational, and market data to extract actionable insights, track ROI, optimize marketing spend, and agilely pivot strategies against competitive headwinds.

• Budget Management & Governance: Oversee portfolio marketing budgets, agency contracts, and vendor allocations, ensuring financial stewardship and maximum return on investment. Fulfill other related leadership duties as assigned.

Education/Experience:

• Bachelor’s Degree in Marketing, Business Administration, Healthcare Administration, or related field (or equivalent combination of education and experience) / Preferred - Master of Business Administration (MBA) or related advanced degree
• 10+ years of progressive marketing experience spanning B2B and B2C brand/product marketing; demonstrated success managing and mentoring direct reports / Preferred - 12+ years of marketing experience with 5+ years leading multi-site or subscription-based models (membership/wellness plans); experience within animal health, human healthcare, or multisite retail/clinical environments
• Microsoft Office suite, particularly PowerPoint and Excel
• Expert-level PowerPoint and Excel skills

*All degrees will be deemed “or equivalent combination of education and experience” unless absolutely required to do the job (i.e., DVM degree for Veterinarian, Law degree for Attorney, etc.).

Preferred Skills and Qualifications:

• Subscription & Product Marketing Acumen: Demonstrated success driving growth, retention, and lifecycle marketing for recurring revenue/subscription models (e.g., CareClub®) in competitive, service-driven landscapes.
• Enterprise Influence & Stakeholder Consensus: Exceptional executive presence with the ability to navigate complex, highly technical environments, comfortably communicating with DVMs, Board-Certified Specialists, hospital directors, and executive leadership.
• Data-Driven Strategic Thinking: Highly analytical mindset with expertise in translating complex operational and market data into actionable growth strategies, ROI metrics, and executive summaries.
• Omnichannel Campaign Leadership: Proven track record leading integrated 360-degree marketing communications across digital, social, in-hospital, direct, and field referral channels.
• Bias for Action & Entrepreneurial Drive: Ability to thrive amid ambiguity, manage multiple concurrent priorities, lead through influence, and maintain a high standard of professional decorum.

Core Competencies:

• Vision & Strategic Agility: Anticipates market trends, creates competitive and breakthrough strategies, and connects daily operations to long-term enterprise goals.
• Developing Direct Reports & Others: Provides challenging assignments, holds regular performance coaching conversations, and builds effective, high-morale teams.
• Cross-Functional Collaboration & Negotiation: Builds constructive, effective relationships with diverse internal and external stakeholders, resolving conflict with diplomacy.
• Customer & Patient Focus: Passionate about pet owner access to veterinary care and hospital workflow efficiency.
• Analytical & Financial Problem-Solving: Rigorously analyzes problems, evaluates trade-offs, and ensures fiscal discipline.

 

Working Conditions:

• This is an in-office position, based in the VCA support office in Los Angeles, CA.
• The director must be able to travel up to 40% of the time, subject to VCA’s travel policy.
• Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, and move) up to 50 pounds. Lifting higher weights requires requesting assistance from another associate.
• Requires good hand-eye coordination, arm-hand-finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment.
• Specific vision abilities required by this position include close vision.
• Occasionally exposed to airborne particles and illness from patients and chemicals related to animal care and office equipment.
• The noise level in the work environment is normally moderate.
• Environment where pets are present.
• The physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Additional Info: Compensation is negotiable based on education, experience, and other relevant credentials. The US base salary range for this full-time position is $145,000 - $190,000. Our salary ranges are determined by role, level, and location. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only.

If you are a current associate, you need to apply through our internal career site. Please log into Workday and click on the Jobs Hub app or search for Browse Jobs.

Benefits: We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!

The information in this position description indicates the general nature and level of work to be performed. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this job. Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, change in personnel, workload, or technical development).

We are proud to be an Equal Opportunity Employer. For a complete EEO statement please see our career page at vcacareers.com.