At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!
About the Position
We are looking for a Director of Marketing to own our marketing strategy & drive outcomes for the SolarWinds ITSM business. This role includes responsibilities for all marketing related activities (e.g., digital marketing, event strategy, product go-to-markets, etc.) along with business outcomes (e.g. sales pipeline, closed won revenue, customer NPS, etc). You will get to create and refine our metrics and help define what success looks like for our business. With these “desired outcomes” in mind, you will orchestrate multiple processes and work across matrix resources to drive programs and campaigns to attract customers to the ITSM portfolio of products.
About You
You care deeply about marketing, and your passion inspires others in the organization to care about it. You understand SaaS, on-prem, and recurring revenue models really well and have a successful history of accelerating a company's ability to grow across a variety of markets. You are a curious experimenter, structured thinker, and have a relentless drive to grow a complex, multi-faceted business that spans both SMB and Enterprise buying motions.
Preferred Time Zone: CST & EST
Core Leadership Principles
Execution & Ownership
Sets pace and drives accountability across the organization
Owns business outcomes and delivers against committed targets
Operates with urgency and follows through despite ambiguity
Structured & Analytical Thinking
Approaches problems with rigor, clarity, and data-driven thinking
Translates complexity into clear priorities and measurable plans
Builds scalable processes that enable consistent execution
Leadership & Influence
Builds and develops high-performing teams
Leads cross-functionally to align stakeholders and drive outcomes
Balances strategic direction with hands-on leadership
Responsibilities
Own Pipeline & Revenue Outcomes
Own marketing’s contribution to pipeline, sales opportunities, and closed-won revenue
Build predictable demand generation programs that drive efficient pipeline growth and CAC
Drive acquisition and expansion revenue across new business, cross-sell, and upsell motions
Partner with Sales to improve conversion rates, funnel velocity, and win rates
Lead Go-to-Market Strategy
Own end-to-end GTM strategy including positioning, messaging, and product launches
Define ICPs, segmentation, and personas across SMB and Enterprise markets
Develop pricing, packaging, and promotion strategies aligned to growth goals
Expand into new markets and verticals through targeted channel strategies
Build & Optimize the Full Funnel
Design and optimize the end-to-end funnel from lead capture through closed-won and expansion
Establish lead qualification and segmentation frameworks to improve pipeline quality
Partner with Sales and RevOps to ensure effective handoff, attribution, and accountability
Implement lifecycle marketing to improve conversion, retention, and LTV
Drive Measurement & Reporting
Define and track key performance metrics (pipeline, conversion, CAC, LTV, ROI)
Build reporting frameworks and forecasts for pipeline contribution
Lead performance reviews and ongoing optimization
Communicate results and insights to executive leadership and board stakeholders
Leverage Technology & Data
Own and optimize the marketing tech stack (CRM, automation, analytics)
Use data and segmentation to improve targeting and campaign performance
Ensure data integrity and attribution accuracy in partnership with RevOps
Build & Lead the Team
Hire, develop, and scale a high-performing marketing team
Establish a culture of accountability and continuous improvement
Align team priorities to business outcomes and growth objectives
Required Qualifications
10+ years of B2B marketing experience, including at least one Director-level (or equivalent) leadership role
Proven ownership of revenue-impacting marketing strategy at the product line or business unit level
Experience operating in a SaaS or hybrid SaaS + on-prem environment
Demonstrated track record of driving measurable outcomes (e.g., pipeline generation, revenue growth, conversion rates, CAC efficiency)
Experience leading and managing marketing teams, including hiring, developing, and scaling talent
Bachelor’s degree in a relevant field or equivalent practical experience
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Skills Required
- 10+ years of B2B marketing experience
- At least one Director-level (or equivalent) leadership role
- Proven ownership of revenue-impacting marketing strategy at product line or business unit level
- Experience operating in a SaaS or hybrid SaaS + on-prem environment
- Demonstrated track record of driving measurable outcomes (pipeline generation, revenue growth, conversion rates, CAC efficiency)
- Experience leading and managing marketing teams, including hiring, developing, and scaling talent
- Bachelor's degree in a relevant field or equivalent practical experience
SolarWinds Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SolarWinds and has not been reviewed or approved by SolarWinds.
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Healthcare Strength — Health coverage is described as comprehensive, with some locations covering healthcare, dental, and vision at 100% and generally well-regarded plan quality. Feedback suggests wellness resources, counseling, and fitness reimbursements further strengthen the offering.
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Leave & Time Off Breadth — Paid time off, holidays, and a sabbatical after five years are part of the package. Feedback suggests global parental leave minimums add meaningful family support to the overall time-off mix.
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Pay Growth & Progression — Compensation is considered solid by many, with consistent raises noted alongside base pay. Feedback suggests bonuses and structured increases contribute to a sense of ongoing pay growth.
SolarWinds Insights
What We Do
SolarWinds is a leading provider of powerful and affordable IT management software. Our products give organizations worldwide—regardless of type, size, or complexity—the power to monitor and manage their IT services, infrastructures, and applications; whether on-premises, in the cloud, or via hybrid models. We continuously engage with technology professionals—IT service and operations professionals, DevOps professionals, and managed services providers (MSPs)—to understand the challenges they face in maintaining high-performing and highly available IT infrastructures and applications. The insights we gain from them, in places like our THWACK® community, allow us to solve well-understood IT management challenges in the ways technology professionals want them solved. Our focus on the user and commitment to excellence in end-to-end hybrid IT management has established SolarWinds as a worldwide leader in solutions for network and IT service management, application performance, and managed services.
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