The Role
The Director of Marketing will develop marketing strategies, manage brand development, lead generation, and optimize conversion rates while overseeing the marketing budget and team development.
Summary Generated by Built In
About ROH
ROH is the hospitality industry’s first payments and revenue management platform purpose built to help hotels increase profitability. ROH drives conversions, increases revenue and provides real-time data and insights for large hospitality groups, asset owners and their brands. ROH’s leading technology, automation and workflow tools unlock productivity for hotel operators by enabling them to effortlessly manage sales, payments and finances all in one place.
Developed by industry leaders, ROH has established relationships with leading hospitality brands collectively managing over $4T in Gross Payment Volume (GPV), including Loews Hotels & Co, Crescent Hotels & Resorts, Marriott International, Auberge Resorts Collection, Noble House Hotels & Resorts and Evolution Hospitality.
ROH is quickly becoming an indispensable partner to forward-thinking hospitality groups as they optimize sales and finance operations and is proudly backed by investors including Acrew Capital, 1Sharpe Ventures, Founders Fund, Moore Specialty Credit, Correlation Ventures, SilverCircle, Cleo Capital and GMO VenturePartners.
About the Role
We are looking for a Director of Marketing to own, develop and orchestrate our GTM programs. Working closely with the founder and management team, this person will be a key contributor to building brand awareness, accelerating demand generation, and driving incremental growth from existing customers. Specifically, the candidate will take full ownership of the marketing function.
What You'll Do
- Strategic Planning: Develop comprehensive marketing strategies aligned with company objectives, market trends, and customer insights
- Brand Development: Cultivate and maintain a strong brand identity with differentiated positioning and visual design that resonates with our target audience and sets us apart in the market
- Lead Generation: Develop the overall strategy to drive lead (MQL) generation efforts through targeted campaigns, content marketing, SEO/SEM, email, social media, industry events and other relevant channels
- Account-Based Marketing: Use customer profiling, segmentation and personalized marketing programs to significantly increase penetration within existing portfolio/operating companies
- Product Marketing: Collaborate with our product team to ensure effective product feature launches, positioning, and messaging that addresses customer needs and the competitive landscape
- Content Creation: Oversee the strategy, messaging, and quality of content execution across our owned, earned and paid distribution channels
- Conversion Rate Optimization: Continually analyze and optimize our conversion funnel with iterative testing and program modifications to increase conversion and LTV
- Budget Management: Develop and oversee marketing budget allocation, ensuring efficient use of resources and maximizing return on investment
- Analytics and Reporting: Establish clear marketing KPI’s, leveraging data-driven insights to evaluate marketing performance, optimize campaigns, and enable the Sales team to more effectively close deals
- Team Development: Build a lean, high-performing marketing team over time, providing guidance, mentorship, and support to drive individual and collective success
What We Look For
- 10+ years of relevant professional experience in B2B or B2B2C marketing
- Expertise in marketing, sales, and/or go-to-market at a tech or SAAS company
- A track record of developing and implementing successful Demand Gen and ABM programs
- Experience and/or familiarity with the Hospitality industry
- History working at an early-stage, high growth company with lean teams, focused resources and the need for constant prioritization
- Fluency in modern/digital marketing and media platforms and technologies, including managing CRM and email programs, and fluency with Hubspot
- A data-driven and results-oriented mindset and approach to marketing
- Experience building a marketing team from the ground-up and scaling over time
- Excellent project management and communication skills and a highly collaborative mindset
- Passion for the company’s culture, mission, product offering and market opportunity!
ROH is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. ROH complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.
Top Skills
CRM
Hubspot
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The Company
What We Do
ROH powers the future of hospitality. As a rapidly evolving proptech company, ROH’s purpose-built revenue optimization platform drives conversions, increases revenue, and enables real collaboration for the largest hospitality groups, asset owners, and their brands that manage over $500B in annual revenue. Developed by industry leaders and born out of the demand revealed through its subsidiary Carats & Cake, ROH has over a decade of trust with best-in-class businesses including Westin, Loews, Marriott, Crescent, Auberge, and Noble House. Backed by 1Sharpe Ventures, Founders Fund, Acrew Capital, Moore Specialty Credit, Correlation Ventures, SilverCircle, GMO VenturePartners, and others, ROH’s financial operating system enables forward-thinking businesses in the hospitality industry to optimize sales operations, drive strong customer experiences, and increase revenue.
