Director of Product Marketing | Housing

Posted Yesterday
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2 Locations
In-Office
200K-250K
Senior level
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Real Estate
EliseAI is a conversational AI startup based in New York City, using machine learning to automate business conversations
The Role
The Director of Product Marketing at EliseAI is responsible for creating go-to-market strategies for AI housing products, driving market penetration, managing product positioning, and collaborating across teams to ensure successful product launches.
Summary Generated by Built In

About EliseAI

At EliseAI, we're improving the industries that matter most: housing and healthcare. Everyone needs a place to live and access to quality healthcare, yet both are often harder to secure than they should be.
By integrating AI agents deeply into existing workflows, we make them more efficient, reduce costs, and improve the experience for everyone.

  • Healthcare: We make it easy to schedule appointments, complete intake forms, and we help patients communicate with providers, so everyone can focus on health instead of paperwork.

  • Housing: We simplify how renters tour apartments, sign leases, submit maintenance requests, and stay connected with their property team—bringing everything they need for their home into one place.

With EliseAI, organizations reduce manual work, improve accessibility, and deliver a seamless experience across essential services. We recently raised a $250 million Series E round led by Andreessen Horowitz to accelerate this mission.

About The Role

As the Director of Product Marketing, you’ll play a hands-on, strategic role in driving the success of our AI for Housing products. From market entry to customer adoption, you’ll shape and execute go-to-market strategies that position our products as market leaders. Collaborating with teams across marketing, product, engineering, sales, and customer success, you’ll ensure a unified approach while staying ahead of the competition. Your work will be essential in defining product positioning, messaging, and launch strategies that drive growth.

Key Responsibilities

  • Create and implement comprehensive go-to-market plans that include product positioning, messaging, and launch strategies alongside Demand Generation and other key product and business functions to ensure successful product introductions and increased growth over time

  • Conduct market research to understand customer needs, market trends, and competitive landscape

  • Develop clear and compelling product positioning and messaging that resonates with target audiences and differentiates our products in the market

  • Work closely with product, engineering, sales, and customer success teams to align product strategies and ensure a cohesive approach to marketing products

  • Oversee the creation of marketing materials, including product collateral, sales tools, presentations, and case studies, to support product launches and ongoing marketing efforts for all product updates and feature releases

  • Equip the sales team with the necessary tools and knowledge to effectively sell and promote products

  • Work with Sales Enablement to provide training and support to ensure consistent messaging and positioning

  • Develop and maintain relationships with key customers and industry influencers to gather feedback, drive product improvements, and build advocacy

  • Attract top-tier talent to join our driven team

Move at rocket speed, build something massive.

We’re scaling fast, solving real client problems with precision and ambition. Here, you own your impact; full autonomy, no micromanagement, no fluff. We hire the best, expect the best, and give you the masterclass of your career. It’s hard, it’s intense, and it’s the most rewarding work you’ll ever do. If you’re hungry, driven, and ready to build something massive, climb aboard.

Requirements

  • 6 to 10+ years of experience in B2B technology product marketing as a hands-on individual contributor and manager with a proven track record of success in driving market penetration, product adoption and growth

  • Demonstrated ability to manage the entire product marketing lifecycle, from crafting compelling product positioning and user messaging to leading successful product launches and ongoing marketing initiatives

  • Proven ability to distill complex technical concepts into clear, concise, and engaging narratives that resonate with target audiences

  • Excellent communication skills across written, verbal, and visual mediums, with the ability to collaborate effectively with cross-functional teams (Product, Engineering, Sales) and stakeholders

  • Track record of fearlesslessly and successfully managing multiple projects simultaneously and working independently to meet deadlines

  • Willingness to work in person at our office 4-5 days a week

Why Join

Growth and impact. It’s not often that you can get in on the ground floor of a funded (unicorn!) startup that’s scaling so fast. That means that instead of following a playbook, you’ll be writing it. Every single day you will be challenged to identify how we can scale and execute on it. You’ll learn what works when you succeed and what doesn’t when you fail. Either way, the rest of the team will be here to support you.

Benefits

In addition to the growth and impact you’ll have at EliseAI, we offer competitive salaries along with the following benefits:

  • Equity in the company in the form of stock options

  • Medical, Dental and Vision premiums covered at 100%

  • Fully paid parental leave

  • Commuter benefits

  • 401k benefits

  • Monthly fitness stipend

  • A collaborative in-office environment with an open floor plan, fully stocked kitchen, and company-paid lunch

  • Fun company social events through our Elise and the City program

  • Unlimited vacation and paid holidays

  • We'll cover relocation packages and make the move exciting, not painful!

Job Compensation Range

The salary range for this role is $200,000 - $250,000. EliseAI offers a competitive total rewards package which includes base salary, equity, and a comprehensive benefits & perks package. Exact compensation is determined based on a number of factors including experience, skill level, location and qualifications which are assessed during the interview process. Additional details about total compensation and benefits will be provided by our Recruiting Team during the hiring process.

EliseAI provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note that employment with EliseAI is on an "at-will" basis, which means that either the employee or the company may terminate the employment relationship at any time, with or without cause or notice.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at [email protected]

What the Team is Saying

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The Company
HQ: New York, NY
320 Employees
Year Founded: 2017

What We Do

EliseAI is a machine learning technology company based in New York City. Our mission is to improve life's most critical areas through AI automation.

Our state-of-the-art AI Assistant automates customer conversations across multiple channels to elevate customer service and improve the bottom line. Email, text, webchat, phone; we've built artificial intelligence that can respond to leads and customers 24/7 with accurate and helpful information. As of 2023, we’ve partnered with the top 200 property managers in America to automate leasing and increase access to housing.

We’re building a future of fully autonomous buildings and healthcare systems, similar to autonomous cars. Our technology takes on the repetitive, manual tasks that slow teams down, allowing them to monitor, decide, and act through AI. This reduces operational overhead while empowering people to focus on higher-value work.

Right now, we're in the process of expanding our offerings from the multifamily industry to encompass more industries, including healthcare. We're seeking candidates to join our fast-paced environment and tight-knit team committed to making a positive impact. Discover opportunities: https://www.eliseai.com/careers

Why Work With Us

We think big and build tech to create a positive impact on the world. You will have the chance to join a fast-paced environment and tight-knit team committed to making a positive impact with lots of opportunity to have a huge influence and build new products!

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EliseAI Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are a fully in-office company with a beautiful new office located at E 33rd Street and Park Ave. Our employees work in person 4-5 days per week.

Typical time on-site: Not Specified
Company Office Image
HQNew York, NY
Chicago
Boston, Massachusetts
San Francisco, California
Learn more

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