Director of ABM (Account Based Marketing) | Housing

Posted 5 Days Ago
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New York City, NY
In-Office
165K-195K
Senior level
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Real Estate
EliseAI is a conversational AI startup based in New York City, using machine learning to automate business conversations
The Role
The Director of ABM will oversee targeted marketing programs to drive engagement and revenue with key accounts, collaborate across teams, and optimize campaign performance.
Summary Generated by Built In

About EliseAI

At EliseAI, we're improving the industries that matter most: housing and healthcare. Everyone needs a place to live and access to quality healthcare, yet both are often harder to secure than they should be.
By integrating AI agents deeply into existing workflows, we make them more efficient, reduce costs, and improve the experience for everyone.

  • Healthcare: We make it easy to schedule appointments, complete intake forms, and we help patients communicate with providers, so everyone can focus on health instead of paperwork.

  • Housing: We simplify how renters tour apartments, sign leases, submit maintenance requests, and stay connected with their property team—bringing everything they need for their home into one place.

With EliseAI, organizations reduce manual work, improve accessibility, and deliver a seamless experience across essential services. We recently raised a $250 million Series E round led by Andreessen Horowitz to accelerate this mission.

About the Role

As Director of Account-Based Marketing (ABM), you’ll design and execute highly targeted, high-impact marketing programs that drive engagement, pipeline, and revenue from EliseAI’s most valuable accounts. You’ll partner closely with Sales, Product Marketing, and Marketing Operations to identify priority accounts, orchestrate multi-channel campaigns, and measure the impact of ABM on deal velocity and win rates.

This is a hands-on, IC strategic role where you’ll combine creativity, precision targeting, and data-driven execution to influence decision-makers in complex B2B sales cycles. You’ll be responsible for building a scalable ABM program that aligns perfectly with our enterprise go-to-market strategy.

As Director of ABM, you’ll have the opportunity to build EliseAI’s ABM function from the ground up—directly influencing our most strategic deals and shaping how we engage enterprise accounts. You’ll operate at the intersection of strategy, creativity, and precision execution, making a measurable impact on revenue growth.

Key Responsibilities

  • ABM strategy ownership – Build and lead a multi-tiered ABM strategy (1:1, 1:few, and 1:many) that aligns with sales priorities and growth objectives
    Target account selection & insights – Partner with Sales and RevOps to identify high-value accounts and develop actionable account intelligence

  • Multi-channel orchestration – Plan and execute integrated campaigns using personalized content, digital ads, direct mail, events, and executive programs

  • Sales alignment & enablement – Work closely with sales teams to deliver playbooks, messaging, and content that support ABM outreach and accelerate deal cycles
    Measurement & optimization – Define success metrics, track campaign impact on pipeline and revenue, and refine programs based on results

  • Technology & data integration – Leverage ABM tools (e.g., 6sense, Demandbase, or similar) and integrate them with our MarTech stack for seamless execution

  • Cross-functional leadership – Collaborate with Product Marketing, Demand Gen, and Content teams to create tailored campaigns for target accounts

  • Scalable program building – Establish repeatable ABM processes, from account selection to campaign reporting, ensuring long-term scalability

Move at rocket speed, build something massive.

We’re scaling fast, solving real client problems with precision and ambition. Here, you own your impact; full autonomy, no micromanagement, no fluff. We hire the best, expect the best, and give you the masterclass of your career. It’s hard, it’s intense, and it’s the most rewarding work you’ll ever do. If you’re hungry, driven, and ready to build something massive, climb aboard.

Requirements

  • 8+ years of B2B marketing experience, with at least 3 years in a dedicated ABM leadership role targeting enterprise and mid-market accounts

  • Proven track record of delivering measurable pipeline and revenue impact from ABM programs

  • Deep understanding of enterprise sales cycles, buying committees, and decision-making dynamics

  • Hands-on experience with ABM platforms (6sense, Demandbase, Terminus, or similar) and CRM/marketing automation tools (Salesforce, HubSpot)

  • Strong project management skills with the ability to orchestrate complex, multi-touch campaigns across multiple stakeholders

  • Creative problem-solver with an analytical mindset and data-driven approach to optimization

  • Excellent communication and collaboration skills with Sales and cross-functional partners

  • Willingness to work in person at our NYC office 4–5 days a week

Why Join

Growth and impact. It’s not often that you can get in on the ground floor of a funded (unicorn!) startup that’s scaling so fast. That means that instead of following a playbook, you’ll be writing it. Every single day you will be challenged to identify how we can scale and execute on it. You’ll learn what works when you succeed and what doesn’t when you fail. Either way, the rest of the team will be here to support you.

Benefits

In addition to the growth and impact you’ll have at EliseAI, we offer competitive salaries along with the following benefits:

  • Equity in the company in the form of stock options

  • Medical, Dental and Vision premiums covered at 100%

  • Fully paid parental leave

  • Commuter benefits

  • 401k benefits

  • Monthly fitness stipend

  • A collaborative in-office environment with an open floor plan, fully stocked kitchen, and company-paid lunch

  • Fun company social events through our Elise and the City program

  • Unlimited vacation and paid holidays

  • Relocation packages to make the move exciting, not painful!

Job Compensation Range

The salary range for this role is $165,000 – $195,000. EliseAI offers a competitive total rewards package which includes base salary, equity, and a comprehensive benefits & perks package. Exact compensation is determined based on a number of factors including experience, skill level, location, and qualifications which are assessed during the interview process. Additional details about total compensation and benefits will be provided by our Recruiting Team during the hiring process.

EliseAI provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note that employment with EliseAI is on an "at-will" basis, which means that either the employee or the company may terminate the employment relationship at any time, with or without cause or notice.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at [email protected]

Top Skills

6Sense
Demandbase
Hubspot
Salesforce
Terminus

What the Team is Saying

Luc
Francesca
Ryan St.Pierre
Cadee Qiu
David Berardi
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The Company
HQ: New York, NY
320 Employees
Year Founded: 2017

What We Do

EliseAI is a machine learning technology company based in New York City. Our mission is to improve life's most critical areas through AI automation.

Our state-of-the-art AI Assistant automates customer conversations across multiple channels to elevate customer service and improve the bottom line. Email, text, webchat, phone; we've built artificial intelligence that can respond to leads and customers 24/7 with accurate and helpful information. As of 2023, we’ve partnered with the top 200 property managers in America to automate leasing and increase access to housing.

We’re building a future of fully autonomous buildings and healthcare systems, similar to autonomous cars. Our technology takes on the repetitive, manual tasks that slow teams down, allowing them to monitor, decide, and act through AI. This reduces operational overhead while empowering people to focus on higher-value work.

Right now, we're in the process of expanding our offerings from the multifamily industry to encompass more industries, including healthcare. We're seeking candidates to join our fast-paced environment and tight-knit team committed to making a positive impact. Discover opportunities: https://www.eliseai.com/careers

Why Work With Us

We think big and build tech to create a positive impact on the world. You will have the chance to join a fast-paced environment and tight-knit team committed to making a positive impact with lots of opportunity to have a huge influence and build new products!

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EliseAI Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We are a fully in-office company with a beautiful new office located at E 33rd Street and Park Ave. Our employees work in person 4-5 days per week.

Typical time on-site: Not Specified
Company Office Image
HQNew York, NY
Chicago
Boston, Massachusetts
San Francisco, California
Learn more

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