Director of Marketing

Why WorldWide?

Worldwide Logistics is one of the fastest growing 3PLs in the country. We operate with reinforced core values, confidence, and take pride in the job that we do every day. The transportation world is rooted in relationships - we take pride in the connections that we create on and offsite by using our unique ability to partner with others. We have an innovative and progressive culture that allows for career growth and financial rewards.

Since 1999, WorldWide Logistics has grown exponentially leading to continuous rapid growth. This has given us the ability to build a brand new 76,000 square foot HQ building completed in 2023. Our new HQ features a modern amenity rich environment for employees including a café, numerous collaborative areas, food markets, a large outdoor patio seating area, and a quarter mile lighted walking path around a serene pond.

WorldWide Logistics is passionate about continuous improvement and seeking out individuals who are innovative, proactive, motivated, and coachable. One of our most impactful qualities is the ability to embrace challenges, grow through change, and encourage creativity to get ahead of the constant market variables.

Purpose of the Job:

The Director of Marketing leads WorldWide Logistics’ enterprise marketing strategy in alignment with company growth objectives. This role owns planning, brand governance, sales enablement, customer advocacy, website strategy, demand generation, analytics, and marketing technology while partnering across the organization to deliver measurable results.

Essential Duties & Responsibilities:

•  Develop and execute the annual marketing strategy, budget recommendations, quarterly roadmaps, and success measures aligned with company priorities.

•  Partner with Executive Leadership to prioritize initiatives, recommend investments, and communicate progress, risks, and results.

•  Own the intake, prioritization, project management, and delivery of marketing initiatives across the organization.

•  Partner with Sales Leadership to develop campaigns, messaging, collateral, and account-focused programs that improve customer engagement and pipeline generation.

•  Create positioning, go-to-market plans, and launch support for new services, capabilities, technologies, and strategic initiatives.

•  Own brand governance across customer-facing communications, including standards, templates, messaging, approvals, accuracy, and quality.

•  Lead website content strategy, user experience, landing-page development, conversion optimization, and continuous improvement in partnership with IT and external providers.

•  Build demand-generation programs using segmentation, email, automation, content, landing pages, and targeted campaigns; manage related HubSpot data and workflows.

•  Measure website, SEO, social, email, content, campaign, and pipeline performance; present actionable recommendations to Executive Leadership.

•  Develop customer advocacy programs, including testimonials, case studies, customer references, award submissions, and success stories.

•  Monitor competitor positioning, industry trends, customer expectations, and emerging channels to strengthen market differentiation.

•  Maintain the digital asset library and ensure teams have access to current, approved marketing resources.

•  Evaluate and responsibly use AI and emerging marketing technologies, applying appropriate quality, privacy, brand, and human-review standards.

•  Provide brand standards, creative consultation, and approved asset support to Talent Acquisition-led employer-brand initiatives while Talent Acquisition retains ownership of recruiting strategy and candidate-facing content priorities.

•  Manage agencies, freelancers, technology vendors, budgets, costs, performance, and deliverables.

•  Perform other duties and special projects as assigned.

Other Skills & Abilities:

•  Strong strategic planning, project management, prioritization, organizational, and stakeholder-management skills.

•  Excellent writing, editing, presentation, and verbal communication skills.

•  Ability to translate complex services and operational capabilities into clear, compelling customer messaging.

•  Strong analytical judgment and proficiency interpreting campaign, website, SEO, social, email, and pipeline data.

•  Working knowledge of HubSpot or a comparable CRM/marketing automation platform, CMS, analytics, SEO, social media, and Microsoft Office tools.

•  Experience with content strategy, brand governance, sales enablement, demand generation, website optimization, and responsible AI use.

•  Ability to manage multiple priorities, influence without direct authority, and deliver quality results in a fast-paced environment.

Education and/or Experience:

•  Bachelor’s degree in marketing, communications, business, or a related field required; an equivalent combination of education and relevant experience may be considered.

•  Seven or more years of progressive marketing experience spanning strategy, integrated campaigns, brand management, digital marketing, analytics, and cross-functional leadership.

•  B2B marketing experience required; leadership and transportation, logistics, supply chain, or professional-services experience preferred.

What's in it for You?

At WorldWide Logistics, we value our employees and believe in providing a positive work environment. As part of our team, you will enjoy:

• Brand new HQ building in Urbandale off I-80/35
• Competitive Salary PLUS uncapped commission potential
• Opportunities for career advancement
• Catered lunches and weekly food trucks
• Monthly Employee Appreciation Day
• Company Swag
• Employee Clubs i.e., Gardening, Art, Book, Dungeons and Dragons, etc.
• Bags Tournaments
• Community Involvement
• Casual dress
• PTO Plan
• Full suite of benefits including health, dental, vision, flexible spending plans, life insurance, voluntary life, voluntary short-term disability, voluntary long-term disability, 401k with a match, voluntary ID Theft plan
• Access to cutting-edge technology
• A collaborative and supportive team culture
• A company where your ideas are valued