Job Description:
Director, Marketing Operations
The Director, Marketing Operations plays a pivotal role in executing Veristat’s global go-to market commercial plan. S/he will be responsible for planning, developing, executing, and measuring the company’s overall digital marketing strategy to achieve key business objectives. The Director will have primary responsibility for driving user experience, constant improvement of our global website(s), as well as managing contractors, social media, analytics tracking and reporting, and monitoring brand standards and usage. The Director, Marketing Operations will leverage in-depth digital marketing and HubSpot experience and a passion for digital technologies and channels. This role is both strategic and tactical, requiring hands-on execution in HubSpot and Salesforce and digital strategy leadership.
Make an Impact at Veristat!
Join a global team with more than 30 years of expertise accelerating life-changing therapies to patients worldwide.
- 105+ approved therapies for marketing applications prepared by Veristat
- 480+ oncology projects in the past 5 years
- 350+ rare disease projects delivered in the past 5 years
- Flexible, inclusive culture — 70% remote workforce, 66% women-led teams
- Learn more about our core values here!
What we offer:
The estimated hiring range for this role is $180K – 190K plus applicable bonus. This hiring range is specific to the USA and will vary for other regions based upon local market data. Final salary is ultimately decided upon taking into account a wide range of factors, including but not limited to: skills and experience, licensure and certifications, education, specific location and dynamic market data.
- Benefits vary by location and may include:
- Remote working
- Flexible time off
- Paid holidays
- Medical insurance
- Tuition reimbursement
- Retirement plans
What we look for:
Bachelor or Master’s degree required. Web technology certifications a plus.
8-12 years digital marketing experience in a B2B environment. CRO, biotech, pharma, or life sciences preferred.
Knowledge managing a global, multi-language B2B website and marketing automation platform preferred.
Proven HubSpot knowledge required, certifications preferred.
Excellent interpersonal, communication and time management skills; strong detail orientation; ability to work creatively in a fast-paced environment; ability to multitask; and ability to learn quickly and assimilate the detail of project requirements.
Must possess self-motivation, enthusiasm, a positive attitude, and perform as a team player.
Ability to translate market and customer insights into fresh new concepts to support continued growth in our strategic markets.
Proficient in digital marketing techniques and platforms: HubSpot, Google analytics, Salesforce, social media, SEM, SEO platforms, email marketing, web content systems, etc.
Strong analytical skills and data-driven thinking.
Good prioritization capabilities, with an ability to see a task through to completion, despite other demands.
Must demonstrate judgment, tact, and diplomacy in dealing with internal and external customers.
Demonstrated ability to consistently deliver results against milestones.
Experience developing strategies for and executing campaigns across digital marketing channels, performing in accordance with industry best practices.
Experience leveraging integrated marketing automation/CRM for optimal marketing use and performance.
Experience with other online marketing initiatives such as SEO, paid search advertising, A/B testing, multivariate experiments, and personalization
Automated Decision Making: All applicants are reviewed by a member of the Veristat Talent Acquisition team; Veristat does not utilize an automated decision-making process.
#LI-SI1
Veristat is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Skills Required
- Bachelor's or master's degree
- 8-12 years of digital marketing experience in a B2B environment
- Experience in CRO, biotech, pharma, or life sciences
- Experience managing a global, multilingual B2B website and marketing automation platform
- Proven HubSpot knowledge
- HubSpot certification
- Strong interpersonal, communication, time management, detail orientation, creativity, multitasking, and learning skills
- Self-motivation, enthusiasm, positive attitude, and ability to work as part of a team
- Ability to translate market and customer insights into concepts supporting strategic market growth
- Proficiency in HubSpot, Google Analytics, Salesforce, social media, SEM, SEO, email marketing, and web content systems
- Strong analytical and data-driven thinking skills
- Ability to prioritize tasks and complete work despite competing demands
- Judgment, tact, and diplomacy when dealing with internal and external customers
- Ability to consistently deliver results against milestones
- Experience developing and executing digital marketing campaigns across multiple channels
- Experience leveraging integrated marketing automation and CRM systems
- Experience with SEO, paid search advertising, A/B testing, multivariate experiments, and personalization
What We Do
Veristat is the science-first full-service drug and biologic CRO and consultancy that integrates strategic planning, regulatory expertise, and clinical trial execution to rapidly advance the most complex or novel therapies. At Veristat, we collaborate with clients to support the rapid delivery of life-changing therapies, helping them make sound decisions amidst uncertainties. Our scientific experts design and conduct the global activities required for any clinical, regulatory, or commercialization program comprehensively and efficiently. With our focus on novel drug development and nearly 30 years of experience, our versatile approach and bold scientific thinking make the impossible possible. Depend on our game-changing expertise and reliable execution for fast results and positive impact to support your biologics and drugs to treat rare cancers, CNS/Neurological disorders, Endocrine/metabolic disorders, and infectious diseases. We are…Bold. Scientific. Versatile. Veristat. - Veristat has recently been made aware that unknown third parties that have no connection to Veristat are generating fake Veristat job postings, interviews, and even fake employment offers via emails, websites, and various social media platforms, seemingly for the purpose of fraudulently obtaining personal information from legitimate job candidates. All legitimate correspondence from Veristat will originate from our applicant tracking system (Jobvite) or an @veristat.com email address. If you have received outreach from someone claiming to be a member of our team please search our official LinkedIn company page (https://www.linkedin.com/company/veristat-llc), where all members of our authorized recruiting team can be identified, or contact us directly at [email protected]. Be vigilant
