Director of Marketing (m/w/d)

Reposted 3 Hours Ago
Be an Early Applicant
Berlin, DEU
In-Office
Senior level
Travel
The Role
Lead hotel marketing strategy and execution to strengthen brand presence, drive occupancy and guest satisfaction. Manage budgets, analyze KPIs and competitive trends, coordinate cross-departmental initiatives, oversee digital and traditional channels, build partnerships, and coach a high-performing marketing team to deliver measurable results.
Summary Generated by Built In

WE WANT YOU!
Is there no limit to your creativity? Do you know exactly how to successfully market a hotel and its various outlets through different tactics and channels? Your goal: With strategic foresight, excellent leadership, and a clear customer focus, you’ll make a decisive contribution to the company’s long-term success.
Then start right away as Director of Marketing (m/f/d) at the JW Marriott—managed by Marriott International. Please note: This position is intended as a parental leave replacement through summer 2028.

JOIN AND STAY WITH US!
In the heart of Berlin—a city that is constantly changing, a city that continually reinvents itself—stands a hotel that redefines luxury.
Modeled after nature, which constantly renews itself and never runs dry, miracles happen at the hotel—something new emerges from something old.

JW Marriott Berlin—A Place of New Beginnings

The hotel has been part of the Marriott International family since 2021.
Located right in the heart of Berlin, between Ku’Damm and the Brandenburg Gate, the hotel offers 500 guest rooms and suites, as well as meeting and conference rooms for up to 2,500 people, providing ample space for a wide variety of events. It also features two restaurants and a bar for culinary experiences, as well as an exclusive spa and wellness area.

REASONS TO WORK WITH US!
•    Attractive compensation for your flexible work at our hotel, plus a great annual bonus if you meet your goals
•    We’ll cover your BVG/VBB transit pass, or you’ll get a free parking spot
•    A subsidy toward your EGYM Wellpass membership, so you only pay 25 EUR
•    BE OUR GUEST – spend a night with a guest of your choice at our hotel and enjoy the JW Steakhouse and breakfast on the house
•    This year, you’ll get 30 days of vacation
•    Vacation pay, Christmas bonus, and additional pay according to the collective bargaining agreement (Berlin)
•    Travel worldwide at great employee rates and treat yourself
•    Corporate Benefits with plenty of vouchers for fashion, movies, and travel
•    Online training courses to support you on your career path
•    Team events, such as our legendary Kick-Off Party, “TakeCare” initiatives, and much more
•    Comfortable uniform and free in-house dry cleaning
•    Extensive meal options in our employee restaurant

Marriott International promotes equal opportunity and values a diverse workforce and an inclusive corporate culture. Marriott International does not discriminate against anyone on the basis of disability, prior military service, or any other reason.

HELP US SHINE!
•    Are you a visionary and a strategist? Develop and implement marketing strategies that strengthen our market position in the long term.
•    Do you think data-driven? Analyze trends, competitors, and KPIs to continuously improve the success of our marketing initiatives.
•    Do you love making an impact? Oversee a balanced marketing mix and ensure the efficient use of budgets.
•    Are you a natural communicator? Ensure a consistent brand presence across all digital and traditional channels.
•    Do you enjoy working across departments? Strengthen close collaboration with Sales and other teams to achieve shared business goals.
•    Do you put the guest at the center of everything? Develop innovative concepts and initiatives to increase guest satisfaction and occupancy rates.
•    Do you make decisions based on facts? Create meaningful reports and derive concrete recommendations for action from them.
•    Are you a passionate networker? Build and maintain strong relationships with internal stakeholders, partners, customers, and service providers.
•    Are you an inspiring leader? Lead, coach, and develop a high-performing, diverse, and motivated marketing team.
•    We’re looking for you—a talent for change and innovation. Actively shape the future of our marketing and drive continuous improvement.
 

SHOW US YOUR TALENTS!
•    You have relevant professional experience in marketing in a leadership role
•    Experience in the international chain hotel industry is desirable
•    Completed degree or vocational training in marketing
•    You have experience in consumer marketing, social media, and brand partnerships
•    You are a talented communicator with excellent German and English skills
•    You have an analytical mindset and base your strategic decisions on business acumen
•    Passion and a positive demeanor when interacting with people
•    A desire to discover new things, utilize new media, and explore innovative approaches
•    A passion for teamwork and for sharing your enthusiasm and knowledge
•    You’re highly organized, creative, and able to work independently
 

Are you interested in helping shape this exciting journey? Then apply now and become part of our team! We look forward to meeting you.
 

JW Marriott Hotel Berlin
Stauffenbergstraße 26
10785 Berlin 

About the TeamMarriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
 
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.

Skills Required

  • Relevant professional experience in marketing in a leadership role
  • Experience in the international chain hotel industry
  • Completed degree or vocational training in marketing
  • Experience in consumer marketing, social media, and brand partnerships
  • Excellent German and English language skills
  • Analytical mindset and business acumen
  • Passion and a positive demeanor when interacting with people
  • Desire to utilize new media and explore innovative approaches
  • Ability to lead, coach, and develop a diverse marketing team
  • Highly organized, creative, and able to work independently

Marriott International  Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International  and has not been reviewed or approved by Marriott International .

  • Retirement Support Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
  • Healthcare Strength Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
  • Wellbeing & Lifestyle Benefits Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.

Marriott International  Insights

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The Company
HQ: Bethesda, MD
185,619 Employees

What We Do

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

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