Who We Are
Spot & Tango is an innovative pet health & wellness brand that delivers personalized meal plans on a subscription basis. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial! We have lofty goals (to make every dog in the country healthier, and every pet parent happier!) and we are looking for the right people to help us get there. This is an exciting opportunity to join a VC-backed, high-growth, e-commerce startup and have an outsized impact in an extremely fast-paced environment. Plus, you get to think about dogs all day!
Who You Are
We’re looking for a bold, visionary Director of Lifecycle + Retention Marketing to set the direction for how Spot & Tango engages, delights, and retains our customers across every life stage. This role is central to our growth engine — blending analytical rigor, customer psychology, and creative marketing to craft bold, cross-functional programs that build loyalty, increase LTV, and reduce churn.
You’ll bring both the vision and the execution chops: defining where retention should go, inspiring the team around big ideas, and rolling up your sleeves to test, measure, and scale what works. You’ll be the kind of leader who can dig into the data, uncover insights, and then turn those insights into campaigns, offers, and experiences that feel inevitable to the customer. This role requires a strategic thinker, a strong operator, and a collaborator who can rally stakeholders across Marketing, Product, CX, and Ops to deliver customer experiences that truly set Spot & Tango apart.
Responsibilities:
- Own the strategy, build, and optimization of lifecycle journeys across email, SMS, and other owned channels—from onboarding through loyalty and winback.
- Lead segmentation, personalization, and journey mapping to drive customer engagement and retention
- Develop and execute data-backed retention programs (e.g., onboarding, replenishment, cross-sell, winback, loyalty)
- Partner with Data, Product, Strategy, Finance and cross-functional marketing team to develop and test customer journeys and improve retention KPIs and to ensure customer insights and retention goals are embedded throughout the organization.
- Track and report on key KPIs such as repeat rate, engagement, churn, and LTV. Translate insights into experiments and strategy improvements that drive measurable customer growth.
- Manage our retention tech stack and vendor relationships (e.g., Klaviyo)
- Champion a test-and-learn culture with rapid experimentation and iteration
- Collaborate cross-functionally to ensure consistent messaging across all customer touchpoints
- Lead and inspire a lean, high-performing retention marketing team and dotted-line manage / mentor junior team members cross-functionally
Qualifications:
- 10+ years of experience in retention marketing, preferably at a DTC subscription company
- Proven track record managing CRM/Lifecycle programs that drive measurable growth
- Deep experience with Klaviyo and customer data tools such as GA4, Looker or similar
- Strong analytical mindset; comfortable synthesizing retention data into clear insights and actions; experience working with LTV/CAC models, churn/retention cohorts, and funnel performance reporting
- Excellent project management and cross-functional communication skills
- Passion for customer experience and continuous optimization
- Self-starter who thrives in a fast-paced, entrepreneurial environment
- Experience with loyalty programs, referral programs, reviews, or subscription businesses
This is a hybrid position based in our Midtown Manhattan office. In office presence is required on Mondays, Wednesdays, and Thursdays.
Spot & Tango is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Top Skills
What the Team is Saying
What We Do
Here at Spot & Tango, we are on a mission to make your pet healthier and happier, simplifying your role as a pet parent along the way. Put simply: we exist to create more happy days with your dog.
Since 2018, we’ve been cooking up fresh, whole ingredient meals personalized for dogs at prices humans can afford. We even created an entirely new category with UnKibble, the only Fresh Dry™ food for dogs. That’s how much we believe in the benefits of real food for our loyal companions.
Our recipes are made with only whole vegetables, fruits, grains, and meats that we’d eat too. Plus, every vet-formulated meal plan is delivered directly to your door and completely customized to your dog’s weight, age, activity level, and health goals.
Why Work With Us
At Spot & Tango, we know that we're only as good as our people. We look for candidates who ask the right questions, have an entrepreneurial spirit, and learn at light speed. While we value experience, we also appreciate (and seek out!) fresh perspectives.
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Spot & Tango Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid policy requires employees to work in-person at our New York office Monday, Wednesday and Thursday. Employees are able to work from home on Tuesday and Friday.
