Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
Veeam is looking for an experienced, innovative Director of Launch Strategy (Individual Contributor) to evolve our approach to solution and product launch GTM planning and program management. This includes implementing scalable processes, tools, and cross-functional operating rhythms that maximize product launch readiness and awareness.
This is a vital and visible role at Veeam to lead the growth, innovation, and transformation to being the Data & AI Trust company. We are looking for someone who has the right balance of seasoned experience and the hunger to build launch strategy planning and process from scratch to achieve the future capacity to scale.
The role works closely with Product Marketing, Product Management, Engineering, Sales, Operations, Customer Support, and the Executive team. Success requires strong program management with a marketing background, operational excellence, consensus building, and the ability to coordinate resources and drive alignment across a matrixed organization. Experience leveraging AI and technology for improved efficiency and quality is required.
What You’ll Do- Design and own a scalable launch operating system (playbook, governance, and standard operating procedures) to improve readiness, speed, and cross-functional alignment.
- Implement launch intake, prioritization, and ownership models that locks scope, timelines, and Directly Responsible Individuals (DRIs) early to reduce rework and late-stage churn.
- Define and operationalize launch tiers, readiness gates, and planning milestones with clear entry/exit criteria, required artifacts, and executive decision points.
- Develop and maintain reusable launch templates (integrated plans, checklists, comms briefs, readiness reviews) that shorten planning cycles and raise quality.
- Lead stakeholder enablement and operating rhythms, including communications plans, review forums, and a single source of truth for launch status, risks, and decisions.
- Program-manage end-to-end product and solution launches, owning integrated plans, dependencies, and cross-functional execution across Marketing, Product, Engineering, Sales, Ops, and Support.
- Deliver crisp, actionable readiness and status reporting; proactively identify risks and tradeoffs, drive mitigations, and escalate early to protect dates and quality.
- Ensure downstream teams (Sales, Support, Operations, Customer Success) have timely enablement and deliverables to execute launches effectively.
- Scale launch execution through self-managed launch frameworks and enablement, including training, documentation, and feedback loops that drive adoption.
- Define and publish launch scorecards and success metrics; run post-launch retrospectives, translate insights into improvements, and leverage AI/technology to increase efficiency and quality.
- Education: BS/BA required; MBA, PMP a plus
- Experience: Minimum of 15 years of experience in Marketing Operations, Go-To-Market, Product Marketing Operations, and knowledge of the Cloud and SaaS business model,
- Leadership Skills: Proven experience with indirect management of teams and influencing stakeholders and strong relationship-building skills to collaborate with various stakeholders across the organization.
- Strategic Critical Thinking: Strong analytical and strategic thinking skills to align product launch initiatives with business goals.
- Communication Skills: Excellent verbal and written communication skills, with the ability to effectively present ideas and influence others.
- Change Management: Experience in creating and leading change initiatives and managing organizational transformations.
- Project Management: Strong project management skills to oversee multiple initiatives and ensure successful implementation.
Core Competencies
- Thrives in ambiguity and proactively looks for opportunities to streamline and improve processes
- Highly driven self-starter with excellent communication, organization, and creative problem-solving skills
- Strong matrix leadership ability to influence without authority and coordinate people/resources across functions
- Ability to manage multiple initiatives with strong attention to detail and prioritization
- Operational rigor for documentation discipline, governance mindset, and strong follow-through
- Comfortable working with executive stakeholders to land clear status reporting, decision framing, and escalation management
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What you'll get
- Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
Compensation Transparency
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.
Skills Required
- 15 years of experience in Marketing Operations, GTM, Product Marketing Operations
- BS/BA required; MBA, PMP a plus
- Experience leading change initiatives and managing organizational transformations
- Strong project management skills to oversee multiple initiatives
- Knowledge of the Cloud and SaaS business model, Go-To-Market motions, Marketing and Operations
Veeam Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veeam and has not been reviewed or approved by Veeam.
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Healthcare Strength — Healthcare coverage is comprehensive with options that include employee-only no-cost tiers, plus mental-health support through an assistance program. Feedback suggests these offerings compare well in tech.
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Leave & Time Off Breadth — Time off includes unlimited PTO in the U.S., paid company holidays, quarterly company-wide recharge days, and paid volunteer time. Feedback suggests team norms influence how fully this flexibility is utilized.
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Strong & Reliable Incentives — Sales and pre-sales roles feature meaningful on-target earnings with competitive base and variable structures. Feedback suggests these plans provide strong upside for high performers.
Veeam Insights
What We Do
Veeam provides a single platform for modernizing backup, accelerating hybrid cloud and securing data. Veeam has 400,000+ customers worldwide, including 82% of the Fortune 500 and 69% of the Global 2,000. Veeam’s 100% channel ecosystem includes global partners, as well as HPE, NetApp, Cisco and Lenovo as exclusive resellers, and boasts more than 35K transacting partners worldwide.
