Principal Behavioral Strategist - Remote

Posted 5 Hours Ago
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Hiring Remotely in Minnetonka, MN, USA
In-Office or Remote
113K-193K Annually
Expert/Leader
Artificial Intelligence • Big Data • Healthtech • Information Technology • Machine Learning • Software • Analytics
The Role
Lead the integration of behavioral science into product and design, shaping choice architecture and experience frameworks to improve member outcomes. Translate research and metrics into actionable product direction, coach senior practitioners, partner with cross-functional leaders, and build the discipline into a dedicated team over time.
Summary Generated by Built In
Requisition Number: 2359535
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
  • Establish and grow discipline bridging centralized research, product, and design. Embed behavioral science into how the organization understands and shapes member decisions and outcomes
  • Apply behavioral economics to design choice architecture, reduce friction, and improve member outcomes across end-to-end journeys and service ecosystems
  • Drive and evolve the experience vision, principles, and frameworks aligned to business and product strategy, partnering with stakeholders to shape roadmaps and research efforts
  • Translate centralized research and behavioral insight into clear, actionable direction for product and design teams
  • Embed evidence-based, user-centric thinking into processes, standards, and ways of working, anticipating member needs across journeys
  • Serve as a thought leader and escalation point for complex experience challenges, coaching and elevating designers and cross-functional partners through guidance and example
  • Translate ambiguous business goals into clear experience strategy and direction, balancing member needs with operational, regulatory, technical, and risk constraints
  • Bring behavioral lens to shape experience metrics and evaluation frameworks to ensure consistency, rigor, and quality at scale
  • Shape the roadmap for growing this into a dedicated team, with the opportunity to build and lead it over time

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
  • 10+ years of experience in behavioral economics, experience design, or product design
  • Background and experience in strategy, systems thinking, and design for complex ecosystems
  • Experience driving and using research, data, and metrics to guide strategy and decision-making
  • Healthcare, finance, regulated industry, or other complex domain experience
  • Experience mentoring senior practitioners and driving outcomes
  • Demonstrated expertise applying behavioral economics, behavioral science, or decision science to product or service design
  • Proven ability to operate at a principal level, influencing strategy across products or platforms
  • Demonstrated success partnering with product, engineering, and business leadership
  • Ability to communicate complex ideas clearly to executive and non-design audiences
  • Familiarity with SAFe product development environments at scale

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 - $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Skills Required

  • 10+ years of experience in behavioral economics, experience design, or product design
  • Background and experience in strategy, systems thinking, and design for complex ecosystems
  • Experience driving and using research, data, and metrics to guide strategy and decision-making
  • Healthcare, finance, regulated industry, or other complex domain experience
  • Experience mentoring senior practitioners and driving outcomes
  • Demonstrated expertise applying behavioral economics, behavioral science, or decision science to product or service design
  • Proven ability to operate at a principal level, influencing strategy across products or platforms
  • Demonstrated success partnering with product, engineering, and business leadership
  • Ability to communicate complex ideas clearly to executive and non-design audiences
  • Familiarity with SAFe product development environments at scale

What the Team is Saying

Optum Compensation & Benefits Highlights

  • Healthcare Strength Health coverage offers copay and HSA medical options with dental, vision, company‑paid life and disability, and free or low‑cost virtual visits. Feedback suggests the offering is comprehensive and competitive on paper.
  • Parental & Family Support Time off and family supports include PTO, eight paid holidays plus a floating day, six weeks paid parental leave, up to two weeks paid caregiver leave, Bright Horizons back‑up care, and adoption assistance up to $10,000. Feedback suggests these resources are meaningful for caregivers and family needs.
  • Retirement Support Savings programs include a 401(k) with employer match (after one year, vesting after two) and a 10%‑discount Employee Stock Purchase Plan. These programs bolster long‑term financial security when combined with other savings resources.

Optum Insights

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The Company
HQ: Eden Prairie, MN
160,000 Employees
Year Founded: 2011

What We Do

Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.

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Optum Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.

Typical time on-site: Not Specified
HQEden Prairie, MN
Metro Manila, Philippines
Cebu, Philippines
Davao, Philippines
Ann Arbor, MI
Atlanta, GA
Baltimore, MD
Bengaluru, India
Chennai, India
Dallas, TX
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Hartford, CT
Houston, TX
Hyderabad, India
Jacksonville, FL
Las Vegas, NV
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Louisville, KY
Madison, WI
Minneapolis, MN
Nashville, TN
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Philadelphia, PA
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Raleigh, NC
San Diego, CA
Washington, DC
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