- Brand Strategy & Positioning: Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments. Responsible as the day-to-day leader for the Athleta Girls and Canada businesses.
- Marketing Campaign Development: Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion. Oversees the marketing function’s input in the GTM process and leads high commercial marketing (Tier A) promotions in partnership with GTM leadership.
- Cross-Functional Collaboration: Work closely with product, merchandising, e-commerce, and retail teams to ensure brand messaging aligns with business objectives and customer needs.
- Social & Content Strategy: Partner with Social and Influencer team to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our shopper.
- 10+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.
- Deep understanding of active consumer behaviors and cultural trends.
- Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.
- Strong leadership skills with experience managing cross-functional teams and external partners.
- Exceptional storytelling and creative sensibility with a passion for family-driven content.
- Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.
- Data-driven mindset with experience leveraging insights to inform marketing strategies.
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
