Integrated Marketing Strategy & Leadership
Set the strategic vision and annual/quarterly marketing plan for Encore.
Own the integrated marketing calendar across all Encore channels.
Partners with brand marketing teams to bring Encore to life through the brands
Champion customer‑first, data‑driven personalization and lifecycle marketing
Omnichannel Campaign Orchestration
Lead cross‑functional campaign development (brief → creative → media →
measurement).
Partner with Brand, CRM, Media, Creative, Product, Retail Ops, Analytics and additional
partners as needed.
Social & Content Leadership
Oversee Encore social channels.
Lead content strategy and editorial calendar.
Integrate relevant trends and cultural moments.
Budget, Vendor & Resource Management
Own operational budget for Encore experiences and campaigns
Manage freelancers, vendors, and external creative partners as relevant
Measurement, Insights & Optimization
Establish KPI dashboards for owned channels and campaigns.
Translate insights into action plans.
Governance & Compliance
Ensure brand, legal, privacy, and compliance standards.
Leadership & Stakeholder Management
Lead, mentor, and develop integrated marketing and studio teams.
Communicate plans and performance to senior leadership
Experience integrated, campaign, brand and event marketing; loyalty or membership
experience required.
Experience leading creative/production operations.
Strong financial and vendor management acumen.
Analytical expertise across marketing KPIs.
Excellent communication and cross‑functional leadership.
Preferred
Retail/multi‑brand experience.
Social Media channel management.
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
