Director of Integrated Marketing

The Role

The Director of Integrated Marketing is a strategic and hands-on marketing leader responsible for driving global, multi-channel campaigns that fuel ThoughtSpot’s growth objectives - market awareness, new logo acquisition, and customer expansion. You’ll set vision and strategy while also rolling up your sleeves to drive hands-on execution when needed. You’ll lead a talented, high-performing team of integrated marketers, providing strategic direction, mentorship, and day-to-day guidance. You’ll inspire the team to think creatively, collaborate effectively across functions, and deliver impactful, data-driven campaigns, You’ll ensure your team has the clarity, support, and tools they need to execute seamlessly and continually raise the bar for integrated marketing at ThoughtSpot.

This role is ideal for a strategic marketer who’s equally comfortable leading a team, shaping go-to-market strategy, and diving into details to ensure flawless delivery. You’ll connect the dots across channels and teams to create a seamless customer journey that delivers measurable business impact.

What You’ll Do:

• Develop and execute integrated marketing campaigns for our flagship products, strategic initiatives, and key go-to-market moments.

• Collaborate closely with Product Marketing, Sales, Content, Digital, Demand Generation and Field Marketing  to build cohesive, data-driven campaigns that drive awareness, engagement, and pipeline growth.

• Lead and mentor a high-performing team, fostering collaboration and creativity. You’ll ensure your team has the clarity, support, and tools they need to execute seamlessly and continually raise the bar for integrated marketing at ThoughtSpot.

• Balance strategy with execution—guiding the team while staying hands-on in planning, content development, and campaign delivery.

• Own campaign frameworks, metrics, and reporting to measure and optimize impact.

• Leverage AI and data to improve marketing productivity, personalization, and performance.
   

What You Bring:

• 12-15+ years of experience in B2B marketing, with deep expertise in integrated or campaign marketing for SaaS, data, or AI-driven companies.

• Proven success building and executing multi-channel campaigns that drive awareness, engagement, and pipeline.

• Data-driven mindset with the ability to connect marketing performance to business impact.

• Strong understanding of technical buyer personas and how to market effectively to data and IT audiences.

• Experience building strong partnerships with cross-functional teams  to drive measurable business impact.

• At least 5+ years of people leadership experience; a true player-coach who can develop talent while staying close to execution.

• Strong collaboration, communication, and organizational skills.

• Creative thinker with a data-driven mindset and comfortable working in a fast-paced, innovative environment.

Spotters are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams. Are you open to working in a hybrid environment?
The estimated annual salary range for this role is $190k- 230k per year. Actual compensation may vary and will be determined based on permissible, non-discriminatory factors such as skills, qualifications, experience, and location of the selected candidate.
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits.
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Mandatory and Required Skills for All ThoughtSpot Roles

Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.

• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.

• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.

• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools

• Adaptability to quickly learn and implement new, emerging AI technologies

• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

Hybrid Work at ThoughtSpot

Spotters assigned to an office are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.

ThoughtSpot for All

At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.

What Makes ThoughtSpot a Great Place to Work?

ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.