The Role
Lead creative strategy that merges brand and performance across UA, ASO, SEO, CRM, and paid social. Build scalable creative systems and testing roadmaps, oversee production and agency/creator relationships, manage creative ops and resourcing, and lead a team of copy, design, production, and ops while partnering cross-functionally and presenting strategy to senior leadership.
Summary Generated by Built In
What You’ll Own
- Define how brand translates into performance channels (UA, ASO, SEO, CRM, paid social)
- Ensure consistency of voice, tone, and visual identity across all touchpoints—without sacrificing performance
- Build creative systems that allow brand to scale across high-volume testing environments
- Set and maintain a high bar for both storytelling and conversion-driven creative
- Lead development of insight-driven concepts rooted in audience behavior, platform nuance, and performance data
- Own copy excellence across all surfaces (ads, app store, landing pages, CRM, organic/social)
- Establish repeatable frameworks for messaging, hooks, and narratives that can scale globally
- Act as final approver on key creative output
- Translate growth goals into channel-specific creative strategies and testing roadmaps
- Partner with UA and analytics to identify performance drivers, gaps, and optimization opportunities
- Build scalable testing systems across formats, audiences, and markets
- Ensure creative is continuously iterated based on real performance data
- Oversee the full lifecycle of creative production: briefing, concepting, creator sourcing, production, post, and delivery
- Manage high-volume output across paid and owned channels
- Own agency and creator relationships where applicable
- Step in hands-on when needed (copywriting, scripting, creative problem-solving)
- Own intake, prioritization, and resourcing across brand and performance requests
- Build systems for capacity planning, sprint management, and workflow visibility
- Identify and implement process improvements, tooling, and AI integrations to increase efficiency
- Ensure the team can operate at scale without burnout or bottlenecks
- Manage and develop a team across copy, design, production, and creative ops
- Create a high-performance culture focused on speed, accountability, and quality
- Provide clear direction, feedback, and growth paths for team members
- Balance hands-on support with strategic leadership
- Serve as the primary creative partner to Growth, PMM, Brand, and Lifecycle teams
- Intake and refine briefs, ensuring clarity and strategic alignment
- Triage work based on impact, urgency, and resource availability
- Communicate trade-offs and priorities clearly to stakeholders
- Present creative strategy, performance insights, and brand direction to senior leadership
- Translate creative output into business impact and growth outcomes
- Build trust in creative as a structured, scalable growth driver
Brand x Performance Creative Direction
Concepting & Copy Leadership
Performance Creative Strategy (UA, ASO, SEO)
Production & Execution
Creative Operations & Resourcing
Team Leadership
Cross-Functional Leadership
Executive Communication
What You Bring
- 8+ years in creative roles, with experience spanning both brand marketing and performance/growth
- Strong copy background with proven ability to lead messaging across multiple channels
- Deep experience in performance channels (UA, paid social, ASO, SEO/landing pages, CRM)
- Proven track record of leading high-output teams and improving creative operations
- Experience building scalable creative systems, not just one-off campaigns
- Strong production experience (UGC, creator ecosystems, agencies, in-house pipelines)
- Highly organized, systems-oriented thinker who thrives in fast-paced environments
- Ability to balance brand integrity with performance demands—without defaulting to either extreme
- Strong cross-functional collaborator with experience managing complex stakeholder environments
- Confident presenter with experience influencing senior leadership
About Us
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.
AI Fluency
AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.
We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.
Final Compensation
Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.
Benefits & Perks
Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
Unlimited PTO + 1 company-wide week off + Focus Fridays every week
Fully paid life and long-term disability insurance
401k with 4% company match if you contribute 6%, 90-day eligibility
Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
Maternity and Fertility benefit + 26 week paid parental leave
Premium App Access
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).
AI in Bumble Inc. Hiring
At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.
For further information on how we hold and manage your data, please refer to our Privacy Policy.
Skills Required
- 8+ years in creative roles spanning brand marketing and performance/growth
- Strong copywriting background and ownership of messaging across channels
- Deep experience in performance channels: UA, paid social, ASO, SEO/landing pages, CRM
- Proven track record leading high-output teams and improving creative operations
- Experience building scalable creative systems (not one-off campaigns)
- Strong production experience including UGC, creator ecosystems, agencies, and in-house pipelines
- Highly organized, systems-oriented thinker comfortable in fast-paced environments
- Ability to balance brand integrity with conversion-driven performance
- Strong cross-functional collaboration skills with complex stakeholder management experience
- Confident presenter with experience influencing senior leadership
- Experience implementing process improvements, tooling, and AI integrations to increase efficiency
Am I A Good Fit?
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The Company
What We Do
Bumble Inc. is the parent company of Bumble, Badoo, and Fruitz. The Bumble platform enables people to connect and build equitable and healthy relationships. Founded by CEO Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Fruitz, founded in 2017, encourages open and honest communication of dating intentions through playful fruit metaphors. Download Bumble : http://bit.ly/bumblesignup
