The Role
The Director of Global Events leads Emburse's global events portfolio, driving strategy, performance, compliance, and cross-functional collaboration to enhance brand influence and revenue. This role manages a team, oversees budgets, and ensures event success through strategic planning, governance, and stakeholder communication.
Summary Generated by Built In
Who We Are:
At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise.
The Director, Global Events is the strategic and operational leader for Emburse’s global events portfolio. This role drives pipeline and revenue influence, advances the Expense Intelligence brand platform, and delivers a unified, experience-led strategy across all regions and event tiers. The Director leads a small, high-performance execution team (Senior Event Marketing Manager, Events Manager) and orchestrates a broad cross-functional ecosystem spanning Field Marketing (US & International), Partner Marketing, Customer/Client Events, Product Marketing, Brand/Creative, and Sales.
While governance and creative/experience standards are centralized under this function, authority is shared in partnership with global Field and Partner Marketing leaders. The Director is responsible for establishing the operating model, SOPs, and cross-team processes required for consistent execution, KPI stewardship, and quality assurance across all owned, third-party, partner, and regional Programs.
The Director owns the global strategy, budget, vendor/venue governance, compliance (privacy, accessibility, safety), and event performance lifecycle - including pre-event orchestration, on-site delivery, and post-event closed-loop reporting to Sales.
Global Event Strategy & Planning
- Build and maintain the global events strategy, 12–18-month calendar, and portfolio aligned to the Expense Intelligence brand, Experience Tier system, and GTM priorities.
- Define segment and regional objectives: pipeline sourced/influenced, ACV targets, content priorities, partner alignment, and capacity models.
- Tier events (flagship/priority/opportunistic) using ROI, strategic fit, and experience standards; recommend investment and resourcing mix.
- Create the operating model and governance structure—consistent with the Global Event Marketing Playbook SOP—to ensure global standards and cross-functional adoption.
Flagship / Owned Programs
- Lead experience design, agenda/content architecture (with PMM and Field), speaker strategy, sponsorship packaging, audience growth, and on-site execution for the Emburse in Motion series and other flagship program.
- Ensure consistent brand expression and experience quality across regions while adapting for cultural, linguistic, and regulatory considerations.
Third-Party / Field / Partner Events
- Co-build third-party and regional event strategies with Field Marketing leaders, including event selection, sponsorships, speaking opportunities, and on-site playbooks.
- Partner with Partner Marketing to operationalize co-sponsored activations, shared-booth guidelines, partner kits, and SLAs.
- Support Customer/Client Events with content, brand, logistics, and governance oversight.
Measurement, Insights & Optimization
- Define, operationalize, and govern the global event KPI stack: registrations, show rate, MQIs/MQLs, SQLs, pipeline sourced/influenced, ACV, CAC efficiency, demo/meeting yield, content engagement, and flagship NPS/CSAT.
- Own dashboards and executive debriefs; deliver recommendations to scale, optimize, or sunset programs.
- Ensure reporting accuracy, consistency, and on-time delivery—delegating work while owning quality and governance.
Budget, Contracts & Vendor Management
- Own the global events budget, quarterly re-forecast, savings tracking, and financial governance.
- Negotiate and manage venues, A/V, producers, agencies, platforms, speakers/talent; oversee SOWs, SLAs, and change-control.
- Ensure alignment with procurement, finance, and legal workflows.
Risk, Compliance, Accessibility & Sustainability
- Ensure lawful data collection, processing, and retention aligned with GDPR, CCPA, and regional privacy requirements.
- Deliver accessible experiences, including language services, AV accommodations, navigation, and inclusive physical environment design.
- Embed sustainability principles (ISO 20121:2024) into vendor selection, production, and waste reduction.
- Govern safety, security, emergency protocols, insurance, and incident escalation.
People Leadership
- Lead, coach, and develop a Senior Event Marketing Manager and Events Manager; define goals, provide feedback, and build succession readiness.
- Redesign team roles and operating rhythms as the portfolio scales.
- Provide coaching and process guidance to cross-functional partners where appropriate.
- Model calm, decisive leadership during high-intensity on-site periods.
Education and Experience
- Bachelor’s degree required; Master’s in Marketing/Event Management preferred.7–10+ years in event/field marketing for B2B SaaS/technology; 2+ years people leadership.
- Proven ownership of multi-region portfolios and flagship conferences with measurable pipeline and ROI impact.
- Demonstrated experience leading governance across GTM-owned field teams and partner marketing.
- Contract negotiation, SOW/SLAs, vendor management experience.
Required Skills
- Strategic portfolio planning and data-driven decision-making (pipeline sourced/influenced, velocity, ACV, efficiency).
- Program/project management across multiple concurrent workstreams and time zones.
- Cross-functional influence; executive-ready communication; crisp stakeholder updates.
- Budget management, forecasting, and vendor governance (SOW/SLAs/change control).
- Event tech (Cvent, Splash), CRM/MA (Salesforce, Marketo/HubSpot), analytics/BI, collaboration tools.
- Strong writing, presentation, and on-site leadership.
- Excellent Communication: Strong verbal, written, and presentation skills to clearly communicate event strategy, performance metrics, and post-event analyses.
- Travel Flexibility: Willingness to travel 40%-60% (aligned with all current safety protocols).
Why Emburse?
Finance is changing—and at Emburse, we’re leading the way. Our AI-powered solutions help organizations eliminate inefficiencies, gain real-time visibility, and optimize spend—so they can focus on what’s next, not what’s slowing them down.
• A Company with Momentum – We serve 12M+ users across 120 countries, helping businesses modernize
their finance operations.
• A Team That Innovates – Work alongside some of the brightest minds in finance, tech, and AI to solve real-
world challenges.
• A Culture That Empowers – Competitive pay, flexible work, and an inclusive, collaborative environment that
supports your success.
• A Career That Matters – Your work here drives efficiency, innovation, and smarter financial decision-making
for businesses everywhere.
Shape your future & find what’s next at Emburse.
Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.
Top Skills
Cvent
Hubspot
Marketo
Salesforce
Splash
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The Company
What We Do
Emburse humanizes work by empowering business travelers, finance professionals and CFOs to eliminate manual, time-consuming tasks so they can focus on what matters most. Emburse brings together some of the world’s most powerful and trusted expense and AP automation solutions, including Abacus, Captio, Certify, Chrome River, Nexonia and Tallie. The company’s innovative offerings, which are uniquely tailored for specific industries, company sizes, and geographies, are trusted by more than 4.5 million users in more than 120 countries. Over 14,000 customers, from start-ups to global enterprises, including Boot Barn, Grant Thornton, Telefónica, Lufthansa Systems, and Toyota rely on Emburse to make faster, smarter decisions, empower business travelers to recapture lost nights and weekends spent doing tedious expense management, and help make users’ lives -- and their businesses -- better.
