Director Federal Marketing

Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI. The Darktrace Active AI Security Platform™ delivers a proactive approach to cyber resilience to secure the business across the entire digital estate – from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace’s platform and services are supported by over 2,400 employees around the world. To learn more, visit http://www.darktrace.com.

Job Description:

Darktrace Federal is the AI cybersecurity leader keeping US Government organizations secure and ahead of the changing threat landscape every day. Darktrace Federal deploys the Darktrace Active AI Security Platform technology in its Cyber AI Mission Defense for IT and OT Network Detection and Response, and Cyber AI Email Protection products. Darktrace Federal deploys entirely on-prem and/or hybrid in its FedRAMP High Authorized environment to defend Department of War, Department of Energy, and Department of State environments. Headquartered in Arlington, Virgina, Darktrace Federal is an independent subsidiary of Darktrace, a global leader in cybersecurity artificial intelligence. Darktrace is on a mission to free the world of cyber disruption with breakthrough innovations from Darktrace’s R&D team that have resulted in over 175 patent applications filed. To learn more, visit http://www.darktracefederal.com

About the Role

We are looking for a strategic, mission-driven Director, Federal Marketing to lead all go-to-market efforts across U.S. Federal Government. This marketing leader will shape how we position cybersecurity and AI capabilities to civilian, defense, and intelligence agencies – driving thought leadership, awareness, trust and measurable pipeline impact.

You will lead the federal marketing strategy end-to-end, partnering closely with Federal sales leaders and Darktrace marketing organization to set clear objectives and execution that align to business priorities. This role requires deep understanding of the federal procurement, compliance frameworks, and the unique expectations for federal CISOs, security teams, and mission owners. You should have demonstrated experience and impact across thought leadership, messaging and positioning, content development and delivery, event execution, partner and disti alignment, and demand generation.

If you thrive at the intersection of national security, advanced technology innovation and high-performance GTM execution, then we would like to meet you.

Key Responsibilities - What You Will Do to Drive Impact

Federal GTM Strategy and Leadership

• Build and execute the federal marketing strategy across DoD, civilian, and IC.
• Develop clear, differentiated messaging, positioning, use cases and content that align to mission outcomes, evolving federal cybersecurity mandates, and AI adoption. Must resonate with CISOs and mission owners.
• Develop and deliver a thought—leadership plan to seed Darktrace speakers and content that shape the narrative in market.
• Partner closely with Federal Sales, Product, Product Marketing, Marketing, Corporate Affairs to ensure tight alignment on priorities, plays, pipeline goals, and execution to accelerate deals and Darktrace market position.

Pipeline & Demand Generation

• Own pipeline creation and acceleration for the federal segment
• Build a repeatable, data-driven federal marketing engine that scales.
• Design and execute targeted programs that address federal use cases, customer needs, procurement cycles, and compliance requirements (e.g. FedRAMP, CMMC, EO 14028)
• Plan, orchestrate and execute events virtually and in-person to drive Darktrace value and meetings (e.g., RSA Public Sector Day, DoDIIS, AFCEA events, agency-specific forums)
• Build marketing materials that drive through sales and channel, or direct to agency including executive-ready narratives, demos, presentations, content snacks, designed for federal audiences.
• Drive presence and influence within federal communities, associations, and thought-leadership platforms.

Channel Partner & Ecosystems

• Collaborate with channel marketing, federal systems integrators, channel partners, and alliances to co-market solutions and expand reach.
• Align plans and joint value propositions and partner-led motions tailored to federal missions with the sales and marketing teams.

Competitive & Market Intelligence

• Monitor federal cybersecurity and AI trends, funding priorities, and competitive insights to inform plans and plays for sales, product and executive leadership.

Operational Excellence

• Define KPIs for awareness, engagement, and pipeline contribution and track, measure and report monthly and quarterly.
• Build repeatable processes leveraging Darktrace systems for campaign execution and optimization.
• Manage federal marketing budget with 100% accuracy and transparency, delivering ROI and pipeline.

What Skills and Experiences You Need

• Bachelor’s or master’s degree in marketing, business management and/or political science.
• 8+ years of B2B marketing experience, with at least 5 years in U.S. Federal Government marketing in technology companies.
• Demonstrated understanding of federal procurement, compliance frameworks, mission-driven buying behavior in FSI, DoD, IC
• Experience marketing cybersecurity, cloud, AI or platform solutions
• Proven track record driving pipeline and influencing sales outcomes, preferably in federal or gov audiences.
• Strong story creator that can translate technical capabilities into mission impact and use cases, with clear value and benefits that drive action.
• Experience with ABM, field marketing, events management, and integrated demand gen.
• Familiar with federal contracting vehicles and GTM motions
• Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and dealing with ambiguity

Benefits:

• 100% medical, dental and vision insurance, plus dependents

• Paid parental leave

• Pet insurance Discount

• Life insurance

• Commuter benefits

• 401(k)

• Employee Assistance Program