Director, Expert Products & Services

What you'll do

• Market & Opportunity Development
• Deeply understand the independent consultant lifecycle, from setup to scaling, to identify unmet needs and opportunities.
• Develop business cases for new products and services—quantifying demand, pricing, ROI, and partnership models.
• Conduct research and market validation to refine concepts and prioritize opportunities.
 
• Product & Service Strategy
• Collaborate with internal teams and partners to design and launch consultant-facing offerings such as practice setup services, AI analyst tools, marketing enablement, and operational support.
• Define tiered offerings (e.g., Silver, Gold, Platinum) and pricing models that align with consultant maturity and needs.
• Monitor adoption and performance to guide iteration and scaling.
 
• Sales & Go-to-Market Execution
• Lead the go-to-market strategy for EPS products and services targeting independent consultants.
• Drive revenue growth through direct digital sales, cross-selling, and upselling initiatives.
• Collaborate with Marketing to develop integrated campaigns, landing pages, and messaging that drive awareness, engagement, and conversion.
• Build and manage the EPS sales pipeline, revenue forecasts, and performance dashboards—linking growth experiments to measurable business outcomes.
 
• Partnership Ecosystem Management
• Identify, onboard, and manage strategic partners across key service categories (e.g., insurance, legal, finance, learning, and technology).
• Structure partner programs and referral models that enhance consultant value while contributing to EPS revenue goals.
• Collaborate with partners to design co-marketing and co-product opportunities that expand reach and accelerate adoption.
• Track partner performance and identify new partnership opportunities that strengthen the overall product and ecosystem value proposition.
 
• User Engagement & Product Growth
• Gather consultant feedback, behavioral data, and user insights to identify friction points and new opportunities for engagement and monetization.
• Lead activation, retention, and referral programs that deepen user value and lifetime engagement within the consultant community.
• Partner with Product and Data teams to analyze growth metrics (activation rate, churn, NPS, LTV/CAC) and inform prioritization.
• Champion a user-centric, experiment-driven culture—using rapid testing and iteration to optimize adoption and satisfaction.
 
• Operational & Financial Management
• Establish scalable operational processes that ensure high-quality delivery of EPS offerings and seamless consultant experience.
• Own tracking of financial performance, managing budgets, and aligning pricing and promotions to growth targets.
• Partner with Finance to develop and monitor unit economics, subscription performance, and ROI of growth initiatives.
• Drive efficiency through automation, partner integration, and continuous process improvement.
 
• Stakeholder & Performance Reporting
• Provide leadership with regular updates on growth KPIs, product adoption, sales performance, and partner contribution.
• Present data-driven insights and recommendations to inform EPS strategy, roadmap, and investment decisions.
• Communicate key learnings from experiments and pilots across teams to foster a culture of transparency and continuous improvement.
• Serve as the internal advocate for the EPS business, ensuring cross-functional alignment and focus on measurable impact.

What you'll bring

• 10+ years of experience in business development, product growth, or commercialization within management consulting, professional services, or a digital platform environment.
• Proven track record of developing, launching, and scaling new products or services that drive measurable growth—ideally within a professional services, marketplace, or SaaS context.
• Demonstrated success in driving monetization strategies, optimizing customer or consultant acquisition and retention, and managing revenue ownership.
• Experience building and managing partner ecosystems, including structuring commercial agreements, co-developing offerings, and expanding user or client reach through integrated partnerships.
• Strong cross-functional leadership across Product, Marketing, Sales, and Operations, with the ability to translate insights into coordinated growth initiatives and business impact.
• Analytical and strategic orientation, combining hypothesis-driven problem solving, market insight, and data fluency to guide prioritization and decision-making.
• Experience in developing and commercializing Applied AI solutions.
• Bachelor’s degree required; MBA or advanced degree preferred.

Skills & Competencies

• Commercial & Growth Acumen:
• Drive monetization, pricing, and revenue growth strategies through scalable product offerings, digital sales, and strategic partnerships. Identify and optimize growth levers across the consultant lifecycle—from acquisition to retention and expansion.
 
• Strategic Product Thinking:
• Translate consultant pain points and behavioral insights into differentiated, scalable solutions. Build business cases, define success metrics, and partner cross-functionally to launch offerings that drive measurable adoption and value creation.
 
• Analytical, Financial & Consulting Rigor:
• Apply structured, hypothesis-driven problem solving and data analysis to uncover insights and guide decisions. Use top-tier consulting methods (MECE structuring, issue trees, synthesis, and executive storytelling) to link analytics to business outcomes and strategic choices.
 
• Ecosystem & Partnership Builder:
• Develop and manage strategic partnerships that extend Catalant’s value proposition, enhance consultant success, and strengthen platform engagement. Structure mutually beneficial agreements and build growth loops through partner integration.
 
• Operational & Go-to-Market Leadership:
• Design, implement, and optimize scalable go-to-market processes across acquisition, onboarding, and retention. Collaborate with Sales, Product, and Marketing to align execution with growth and profitability goals.
 
• User-Centric & Experiment-Driven Mindset:
• Champion a deep understanding of consultant needs and behaviors. Use experimentation, feedback, and analytics to continuously improve product experience, satisfaction, and lifetime value.
 
• Communication & Influence:
• Excel at storytelling, strategic communication, and stakeholder management. Inspire alignment across cross-functional teams and effectively engage leadership, partners, and the broader consultant community.