Director, Events & Campaign Marketing (RapidScale)

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help SMBs and enterprises alike simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure and Google to a full set of Private Cloud and Cybersecurity solutions, RapidScale helps companies turn technology into their biggest competitive advantage. As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.
The Events & Campaign Marketing Director is an experienced marketing leader responsible for development and execution of the overall RapidScale event strategy. This role focuses on creating top tier event experiences, optimizing processes for delivering events, and measuring event effectiveness and ROI. The Director works closely with Sales, Alliance Partners, Channel Partners, Marketing and Finance/Ops to set event strategies, define metrics for measurement, and continuously improve processes to ensure exceptional event experiences. This role requires extensive experience in building and executing events that drive improved business performance.
Key Responsibilities:

• Event Leadership:
  • Develop and implement a comprehensive event and campaign strategy that aligns with RapidScale's business objectives.
  • Establish innovative events and marketing practices in collaboration with key stakeholders.
  • Conceptualize and deliver exceptional event experiences.
  • Partner with leadership to create a sponsorship strategy, including defining objectives, identifying potential brand partners, and setting key performance indicators and measurements to meet brand goals.
  • In partnership with key stakeholders, develop and document processes and best practices for capturing event leads and accelerating funnel.

• Event Management & Execution:
  • Oversee all aspects of event management, from conceptualization to execution, including property selection, logistics, contracts, and budget management.
  • Lead the planning and execution of large-scale events, ensuring alignment with business goals and brand identity.
  • Coordinate with internal teams and external partners to ensure seamless event delivery and superior attendee experience.

• Measurement & Financial Oversight:
  • In partnership with Sales Ops and Finance, define and implement metrics to measure event success and ROI, using data to refine and improve future event strategies.
  • Review and negotiate contract details, manage invoice/fee reconciliation and payment.
  • Prepare event timelines and budgets, developing final budget reports detailing expenses and revenue.
  • Ensure all event budgets are reconciled, with planned and actual spend aligned to budget.

• Process Improvement:
  • Continuously evaluate and optimize processes to streamline event planning, execution, and follow-up.
  • Define and develop event management processes and strategies that enable RapidScale to scale its events function to serve a growing base of internal sellers, external partners, customers, and prospects.

• Collaboration & Stakeholder Engagement:
  • Serve as a primary point of contact for key stakeholders, representing RapidScale at events and fostering strong relationships with partners and clients.
  • Engage with senior managers to develop customized programs and strategies for different market segments, leveraging experiential marketing to enhance brand activation.
  • Provide monthly reporting on event activities and success that provides insights to key stakeholders and Marketing and Sales leadership to continually improve allocation of event spend and resources.

• Team Leadership & Development:
  • Lead and mentor the events marketing team, ensuring alignment with the overall marketing strategy and business objectives.
  • Provide guidance and support to team members, fostering a culture of collaboration, innovation, and continuous improvement.

Qualifications:

• Bachelor's degree in a related discipline and 10 years' experience in a related field.
  • The right candidate could also have a different combination, such as a master's degree and 8 years' experience; a Ph.D. and 5 years' experience in a related field; or 14 years' experience in a related field
• 5+ years' experience in a management or leadership role.
• Proven track record of successfully leading large-scale events in the B2B technology sector.
• Strong knowledge of event management platforms and tools, including experience with both in-person and virtual events.
• Expertise in developing and tracking event ROI metrics.
• Exceptional communication skills and the ability to set and maintain clear and explicit expectations
• Excellent communication and presentation skills, with the ability to engage and influence senior stakeholders.
• Strong project management skills, with a process-driven approach to event planning and execution.

Key Competencies:

• Strategic Thinking
• Reliability & Accountability
• Leadership & People Management
• Collaboration & Influence
• Process Improvement
• Analytical & Data-Driven Decision Making
• Creativity & Innovation

USD 129,100.00 - 215,100.00 per year
Compensation:
Compensation includes a base salary of $129,100.00 - $215,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Application Deadline: 02/20/2025
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