Position Overview
Direct Travel is moving its customers onto Avenir, our next-generation travel technology platform, built to deliver a faster, smarter, more personalized booking and travel experience. In this role, you'll lead that transition for our largest Enterprise and Global accounts.
You'll own a $75M annual conversion target, measured in annual air volume, across a portfolio of existing customers. Success is measured by how effectively you create demand, communicate the value of Avenir, and guide customers through the migration sales process — not by net-new logo acquisition. You'll use Direct Travel's Challenger- and Sandler-based sales approach to help customers see what they gain by moving, and you'll work as a trusted partner to Account Management on complex, multi-stakeholder conversations with global organizations.
This is an individual contributor role reporting to the SVP, Customer Migrations. It is fully remote with up to 25% travel.
Responsibilities
- Own and deliver the $75M annual Avenir conversion target across your assigned portfolio of top Enterprise and Global accounts
- Build and execute account-level migration sales plans in close partnership with each Account Manager of record, creating demand and articulating Avenir's value rather than running a transactional close
- Apply Challenger principles to teach customers a sharper perspective on their travel program, tailor the message to each account, and take control of the sales conversation
- Run each sales cycle with Sandler discipline — up-front contracts, thorough discovery, and clear qualification of budget and decision process — so every conversation moves toward a defined next step
- Serve as the primary sales driver from the first value conversation through a signed commercial agreement
- Build strong working relationships with Account Management and its leadership, aligning on account strategy so customers experience one coordinated conversation
- Partner with a cross-functional team, including resources from Spotnana, to address account specific requirements, functionality questions, and technical considerations during the sales cycle
- Develop tailored ROI and value narratives that turn Avenir's capabilities into a business case for each customer
- Lead commercial and contract discussions with Legal and Deal Desk, structuring agreements as amendments to existing relationships wherever possible
- Maintain accurate, current pipeline forecasting and conversion status in our CRM
- Report progress against the target and account milestones to the SVP, Customer Migrations, and escalate blockers through the appropriate cross-functional channels
- Represent Direct Travel in customer conversations, executive briefings, and industry forums, reinforcing Avenir's value and our vision for The Perfect Trip
Qualifications
Required
- Bachelor's degree in a business-related field or equivalent experience
- 8+ years of enterprise or complex solution sales experience, with a proven record of exceeding targets
- Demonstrated success converting existing customers to a new platform or solution, not only acquiring net-new logos
- Experience running complex, multi-stakeholder sales cycles and engaging C-level executives at global organizations
- Skill in building custom ROI and value cases and in navigating commercial and contract negotiations; comfortable having candid, difficult conversations
- Ability to balance value-based selling with a defined program timeline, knowing when to lead with ROI and when to lead with urgency
- Strong relationship-building skills with internal Account Management partners and their leadership, as well as with clients
- Comfort working in a matrixed environment alongside cross-functional and third-party partners
- Ability to quickly master a new platform and articulate its value credibly
- Disciplined forecasting, CRM hygiene, and clear communication; a curious mindset and creative approach to problem-solving
Preferred
- Training or certification in the Challenger Sale and/or Sandler Selling System
- Experience in travel technology, corporate travel management, or a closely related industry
Benefits Summary
In addition to Medical, Dental, and Vision benefits Direct Travel offers a Total Rewards Package which includes Retirement Plans, Wellness, Rewards and Recognition, Sustainability, DE&I initiatives, and Mental Health Support.
About Direct Travel
Direct Travel is one of the world’s largest travel management companies. With a long history of proven market expertise, we blend advanced technology, superior service, and expert insight to drive tangible value and meaningful savings across Corporate Travel, Leisure Travel, Meetings & Events and specialty travel businesses. Through Avenir, our intelligent travel management platform, we reduce obstacles and give clients more direct access to content, trusted data, intelligence and global expertise. What truly sets us apart is the human care behind the technology, delivered by an experienced, passionate team dedicated to anticipating needs and delivering exceptional service at every step. For more information about Direct Travel, visit www.dt.com
Direct Travel is an equal opportunity employer
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Skills Required
- Bachelor's degree in a business-related field or equivalent experience
- 8+ years of enterprise or complex solution sales experience with a proven record of exceeding targets
- Demonstrated success converting existing customers to a new platform or solution
- Experience managing complex, multi-stakeholder sales cycles and engaging C-level executives at global organizations
- Ability to build custom ROI and value cases and navigate commercial and contract negotiations
- Ability to balance value-based selling with defined program timelines and urgency
- Strong relationship-building skills with Account Management partners, leadership, and clients
- Ability to work comfortably in a matrixed environment with cross-functional and third-party partners
- Ability to quickly learn a new platform and articulate its value credibly
- Disciplined forecasting, CRM hygiene, clear communication, curiosity, and creative problem-solving
- Training or certification in the Challenger Sale and/or Sandler Selling System
- Experience in travel technology, corporate travel management, or a closely related industry
What We Do
Direct Travel is a leading provider of corporate travel management services. The company has been providing travel management for over 40 years, working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies and significant cost savings. Direct Travel has offices in over 70 locations across North America and the UK and is currently ranked 12th on Travel Weekly’s Power List. For more information, visit www.dt.com. Additionally, Creative Group, a subsidiary of Direct Travel, designs global programs and experiences that reward excellence and inspire people to reach their full potential – we call it Thrivability. Creative Group is a full-service performance improvement company specializing in meetings and events, group incentive travel, employee engagement and recognition, sales incentives and channel loyalty programs. Creative Group serves a client roster of Fortune 500 companies in a broad range of industries.







