Senior Communications Specialist-Community and Listening - Remote

Requisition Number: 2394199
UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.
This role will support day-to-day community management and actionable listening efforts, with an emphasis on identifying emerging conversations, implementing misinformation response strategies, and helping the social team operate with greater speed and agility. The role will connect social listening and community engagement, balancing relevance, reputation and risk.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
Community Management

• Support day-to-day community management efforts across UnitedHealth Group, UnitedHealthcare and Optum corporate social channels, helping build and nurture relationships with key audiences
• Identify and execute opportunities to engage with positive and neutral public, private, untagged and third-party conversations through thoughtful, brand-relevant interaction
• Ensure social interactions consistently reflect established brand voices, values and enterprise priorities
• Partner cross functionally to evolve response libraries, decision frameworks and action matrices that enable timely engagement
• Help to strengthen coordination between social media and Social Care teams to ensure customer issues and negative conversations are appropriately identified and routed for triage
• Identify opportunities to improve workflows, processes and tools that enable faster, more effective community engagement

Misinformation & Reputation Response

• Support implementation and ongoing evolution of the enterprise social media misinformation strategy, translating established strategy and guidance into actionable social monitoring and response practices
• Monitor social channels and broader conversations for emerging misinformation, inaccurate narratives and narratives with potential brand or reputation implications
• Assess signals to help distinguish isolated commentary from broader or emerging narratives requiring additional monitoring, escalation, or consideration for response
• Help operationalize clear escalation and response criteria, including when to monitor, engage, escalate or take no action
• Maintain visibility into recurring and emerging misinformation themes and provide insights that can inform communications, content and reputation strategies
• Help develop and maintain response resources, approved language and playbooks that allow the social team to act quickly when misinformation warrants brand engagement
• Track misinformation activity and response outcomes to identify patterns, emerging risks and opportunities to strengthen the broader approach

Actionable Listening & Trend Intelligence

• Conduct real-time social listening beyond traditional crisis monitoring to identify emerging brand, industry, competitive, executive and cultural conversations
• Translate listening signals into recommended actions, identifying what warrants monitoring, engagement, content development, escalation or broader enterprise awareness
• Use listening tools to identify emerging themes and engagement opportunities
• Surface trends and cultural moments where UnitedHealth Group, UnitedHealthcare or Optum could add meaningful value to the conversation
• Help develop a repeatable approach for evaluating trends based on momentum, audience relevance, brand permission, reputational considerations and opportunity
• Identify influential and constructive voices across relevant conversations and assess opportunities for relationship-building and engagement
• Partner with Insights & Intelligence to connect real-time social signals with broader reputation and audience insights
• Bring actionable findings and recommendations into ongoing social planning, helping inform both planned and agile content

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:

• 3+ years of experience in social media, community management, communications, marketing or a related field
• Experience engaging with audiences and managing interactions across major social media platforms
• Proven solid written communication skills, with the ability to adapt messaging and tone for different audiences and situations
• Ability to analyze engagement and community data and translate insights into actionable recommendations

Preferred Qualifications:

• Experience with social listening, community management and engagement tools, such as Sprinklr or similar platforms
• Experience monitoring audience sentiment, emerging conversations and social trends to identify engagement opportunities and potential risks
• Experience supporting social response, moderation or escalation workflows, including sensitive or high-visibility issues
• Demonstrated ability to use community insights to inform content, communications or engagement strategies
• Experience working across functions such as Communications, Marketing, Customer Care, Legal or other business partners
• Experience in regulated industries or Fortune 500 organizations

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 - $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.
UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.