Director, Discovery & Promotion, Korea

Reposted One Month Ago
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Seoul, KOR
In-Office
Expert/Leader
News + Entertainment
The Role
Lead and grow the Product Discovery & Promotion team for Korea, defining creative and operational strategy to represent and launch Korean titles globally. Partner cross-functionally across product, marketing, and content to drive member-first discovery experiences, use data and insights to inform decisions, scale high-quality creative work, and build high-performing, locally-oriented teams within a matrix organization.
Summary Generated by Built In

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Company & Role Overview:  At Netflix, we are reinventing the way people are entertained by both enabling and innovating how visual storytelling is produced, discovered and enjoyed. Netflix provides a platform for stories from different places and different perspectives to reach, connect, and inspire millions of people all over the world. In this role, you sit at the intersection of content, marketing and product, powering one of the most transformational shifts in the industry. Netflix is the world's leading internet entertainment service with over 230 million members in over 190 countries enjoying TV series, documentaries, feature films, and games across a wide variety of genres and languages. As the Product Discovery & Promotion (PDP) Leader for Korea, you will grow, develop and lead a team that is ultimately responsible for contextualising what is special about Korean stories on our service - for the world.  Your team strives to authentically represent the multiple narratives that exist in every story so that our members can discover the stories that they will love.  You and your team define and drive the creative and operational strategy for how we represent and launch titles across these regions and partner with internal and external partners to ensure a seamless experience for our members in these countries and beyond. Key Characteristics Sought: You value, understand, and can deliver great experiences for our members
  • Approach problems with both a local and regional lens
  • Build strong partnerships locally, regionally, and globally to advocate for the needs, nuances, and complexity of Korea, while seeking a broader understanding and best practices
  • Have first-hand experience working with product/brand/content in Korea
  • Understands that local titles have the power to inspire global phenomena 
  • Have a strong track record of building and cultivating great locally-oriented teams
You are equally adept at defining and driving both Creative and Operational Excellence
  • Understands the challenges and importance of driving high-quality creative work at scale
  • Ensures regional and global business context is considered alongside local ambitions to find the sweet spot for this team
  • Inspires a multi-disciplinary team toward  shared goals, objectives, and opportunities
  • Complexity and volatility do not faze you - you are able to stretch to drive/ set strategy AND drive implementation/ execution
You are a strong strategic partner to cross-functional leaders
  • Great bridge - both to cross-functional teams; as well as to broader PDP (regionally + globally): equally adept at articulating your own vision while also collaborating to drive market success.
  • Adept at speaking to Product considerations (member-first approach, hypotheses forming and experimentation) as well as Marketing/Content concerns (audiences, how to integrate brand into day-to-day work, storytelling)
  • Influence and synthesize functional context and strategy for your teams in a way that best suits the needs of the markets.
You are a builder and developer of strong multidisciplinary teams
  • Bring nuanced and deep local business experience which allows you to provide input on local creative and operational strategy from a market perspective while influencing regional and global teams.
  • Be an excellent leader who sees the big picture. You know how to inspire your own team through the challenges of a rapidly evolving, complex business.
  • Be an invaluable colleague to your cross-functional stakeholders and partners by working with them closely to recognize opportunities and synthesize strategy across other countries, regions, and functions.
  • Be equally comfortable in “left brain” or “right brain” problem solving, but be most excited when both are deployed at the same time and understand how to leverage data and insights to push the boundaries of creative excellence. 
  • Have an eye for compelling creativity, inspire and set a high bar for quality, and advocate effectively on behalf of what’s best for the member experience.
  • Adept at identifying, innovating, and developing opportunities for efficiency and increased impact on the team. 
  • Have experience working within a matrix organisation structure - and be adept at effectively influencing and advocating for both local and global/ functional business goals, serving as a bridge between both.
  • Be an earnest and inclusive leader who will be a great steward of the Netflix culture while also helping it to shape and evolve over time.
Qualifications:
  • Leadership experience in a fast-paced growth environment, adept at scaling within a rapidly expanding company and market.
  • 10+ years of experience in building and growing diverse teams through hiring, developing, and managing a sizable team of high-performers. 
  • Experience working in Korea, with a nuanced understanding of navigating the local challenges and opportunities while synthesizing regional and global contexts.
  • Experience in managing teams and influencing outcomes in a matrix environment. 
  • Comfort working at a company, and in a team, where data and insights are heavily leveraged in decision-making.  First-hand experience with A/B testing is a plus.
  • Business fluency in Korean and English.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다.

저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며.  저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다

Skills Required

  • Leadership experience scaling teams in a fast-paced growth environment
  • 10+ years building and growing diverse teams and managing high-performers
  • Experience working in Korea with nuanced understanding of local market challenges and opportunities
  • First-hand experience working with product, brand, or content in Korea
  • Experience managing teams and influencing outcomes within a matrix organization
  • Comfort leveraging data and insights in decision-making
  • First-hand experience with A/B testing
  • Business fluency in Korean and English
  • Proven ability to define and drive creative and operational strategy for content discovery and launches

Netflix Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Netflix and has not been reviewed or approved by Netflix.

  • Fair & Transparent Compensation — Compensation is positioned as “personal top of market” with regular recalibration and broad posted ranges for senior roles that signal the philosophy. The cash‑forward structure and clearly described pay‑mix choices help set expectations on how pay is determined.
  • Equity Value & Accessibility — Employees can choose the mix of cash versus fully vested 10‑year stock options, with grants structured to be retained even after departure. This employee‑directed design increases accessibility and control over equity participation.
  • Healthcare Strength — Health coverage is described as comprehensive across medical, dental, vision, and mental health, with employer funding designed to offset premiums. Additional resources like counseling/coaching and wellness support reinforce breadth in care access.

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The Company
HQ: Los Gatos, CA
13,212 Employees
Year Founded: 1997

What We Do

Netflix is the world's leading streaming entertainment service with 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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