Position Purpose:
Heritage Pool & Landscape Supply is a fast‑growing B2B distributor serving professional contractors across the country. We are seeking a Director of Digital Promotions & Partnerships to lead the strategy, development, execution, and continuous improvement of our digital ecosystem. This role is responsible for driving ecommerce growth, leading digital promotional strategy, building go‑to‑market strategies to promote new digital integration partners & digital tools, and overseeing day‑to‑day digital operations that support a best‑in‑class customer experience.
You will partner closely with Product, Digital, Marketing, Sales, Analytics, and Engineering teams to design scalable programs that serve professional contractors, support field teams, and reinforce long-term customer value. The role will oversee cross-functional delivery, senior partnerships, and a scalable digital programs playbook to support growth across all verticals.
Key Responsibilities
Digital Program Strategy & Ownership
Define and own the strategy and roadmap for digital promotions, loyalty, and value-add programs across web and mobile experiences.
Identify and prioritize the highest-impact opportunities to drive digital adoption, repeat purchasing, and customer lifetime value.
Translate business objectives into program requirements, success metrics, and execution plans.
Develop and execute comprehensive go-to-market strategy for Heritage Integration partner services, coordinating launch phases & activities to capitalize on exposure and drive measurable adoption
Promotions & Value Programs
Lead digital promotions strategy, including supplier & internally funded targeted offers, bundles, and incentives.
Partner with Digital, Sales, and Marketing to ensure promotions align with commercial priorities and customer needs.
Ensure promotions are executed consistently across digital touchpoints and supported by clear communication plan and proper measurement and reporting.
Loyalty & Retention
Partner with business to design and evolve loyalty programs tailored to professional contractors, balancing simplicity, value, and scalability.
Drive engagement and retention through rewards, tiers, benefits, and digital-first incentives.
Monitor performance and optimize loyalty mechanics based on customer behavior and outcomes.
Customer Experience & Enablement
Ensure all digital programs enhance the customer experience and fit seamlessly into contractors buying workflows.
Collaborate with Product and UX teams to integrate programs into ecommerce journeys intuitively.
Support Sales and field teams by aligning digital programs with offline engagement and account strategies.
Create and execute digital content strategy to build awareness of new site features, digital promotions, key events, etc to support product discovery, customer education, and conversion across the ecommerce platform.
Measurement & Optimization
Track key performance metrics (i.e. traffic, conversion, revenue) and performance against digital targets to generate insights to inform decisions.
Define KPIs and success metrics for all digital programs (e.g., adoption, lift, retention, incremental revenue).
Partner with Analytics to establish measurement frameworks, dashboards, and test-and-learn approaches.
Use data and insights to continuously optimize programs and inform roadmap decisions.
Participate in fiscal sales & opex budget cycle to articulate how digital programs will add value into the business and what it will cost.
Cross-Functional Leadership
Act as a connective leader across Marketing, Product, Engineering, Sales, and Analytics.
Influence without authority, driving alignment around priorities, timelines, and outcomes.
Navigate complex stakeholder & supplier agendas, remove roadblocks, and keep Heritage priorities front and center while cultivating win-win-win relationships.
Direct Reports: Yes
Travel Requirements: Occasional
Physical Requirements: Consistent with standard office environment. Requires long periods of sitting at a desk and may occasionally lift up to 45lbs
Working Conditions: Consistent with standard office environment. Requires long periods of sitting at a desk and may occasionally lift up to 45lbs
Minimum Qualifications:
8-10 years of experience in digital operations, digital marketing, loyalty, CRM or ecommerce operations management, with 5+ years owning multi-partner initiatives at enterprise scale.
Proven experience owning strategy and execution of digital promotions, loyalty programs, or customer engagement programs.
Demonstrated success driving adoption, retention, and customer lifetime value through digital initiatives
Experience working with integration partners, APIs, or ERP/CRM-connected ecommerce systems.
Experience leading cross‑functional teams across Marketing, Product, Engineering, Sales, and Analytics.
Strong strategic thinking with the ability to translate business goals into program roadmaps, KPIs, and execution plans.
Strong analytical skills, including comfort with KPI setting, performance analysis, and test‑and‑learn approaches.
Strong communication skills, able to articulate program value, tradeoffs, and ROI to both technical and non‑technical audiences.
Understanding of digital analytics tools (e.g., Google Analytics, Adobe, or similar).
Familiarity with CRM systems, loyalty platforms, and promotion management tools.
Ability to operate cross-functionally, influence stakeholders, and lead complex technical initiatives.
Preferred Qualifications:
Proven success driving B2B or pro-contractor adoption for e-commerce, marketplace, referral, or loyalty platforms.
Executive-level communication skills; you influence C-suite leaders and Fortune 50 partners with clear, data-backed reasoning.
Strong command of P&L levers; size markets, model ROI, and translate insights into action.
Experience managing budgets, forecasting program impact, and partnering with Finance on fiscal planning.
A track record of orchestrating cross-functional teams under tight timelines.
Experience in building-products distribution, home-improvement retail, or adjacent industries is a plus.
Minimum Education: Bachelor’s degree
Preferred Education: Bachelor’s degree in Business, Marketing, Digital Strategy or a related field
Minimum Years of Experience: 10 years
Competencies:
Strategic Thinking
Customer-Centric Mindset
Digital Promotions Management
Digital Operations
Data Driven Decision Making
Cross Functional Leadership
Communication & Collaboration
Business Acumen
Develops Talent
Agility & Resilience
Certifications: N/A
Location: McKinney, TX (Hybrid)
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Job Location: SRS Distribution - McKinney
7440 State Highway 121 McKinney, TX 75070-3104
As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws. If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at US: 855.556.3221, or by email to: [email protected] with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply. All employment offers are contingent upon successful completion of a background check and drug screen, as permitted by law.
Competitive weekly/bi-weekly pay, discretionary bonuses, 401(k) with company match, Employee Stock Purchase Plan, paid time off (vacation, sick, volunteer, holidays, birthday, floating), medical/dental/vision, flexible spending accounts, company-paid life and short-term disability, plus optional long-term disability, and additional life insurance. All benefits subject to eligibility.
Should a Candidate be submitted to fill a position by a recruiting or staffing services agency (“Agency”), the Company has no obligation to pay the Agency any fee for submission, offer, placement or any service without a fully executed contract of service covering the engagement.SRS Distribution Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SRS Distribution and has not been reviewed or approved by SRS Distribution.
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Strong & Reliable Incentives — Variable compensation in sales and incentive programs for drivers create meaningful earnings upside beyond base pay. Top performers in sales report materially higher total compensation than base.
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Equity Value & Accessibility — An employee stock purchase plan and broad employee equity participation point to accessible ownership opportunities. A large distribution of equity value to thousands of employees underscores tangible upside beyond cash pay.
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Healthcare Strength — Multiple medical and dental plan options, vision, HSA/FSA, and company‑paid life and disability indicate robust core coverage. Added supports like an EAP and virtual doctor care expand the health and wellbeing offering.
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What We Do
SRS Distribution is the fastest growing distributor of building products in the United States. Our talented team of industry experts focus all efforts on delivering the highest quality products and services to bring true value to every contractor. This commitment is evident in two exclusive SRS offerings developed with customers in mind: TopShield, our premium product line covering any roofing project end-to-end, and Roof Hub, our real-time project management tool that offers operational insights and updates on the go or from your desk. As a people-first company, SRS offers highly motivated and engaged employees a career path in an entrepreneurial inclusive culture where the corporate office works for the field and not the reverse. Not only does SRS care deeply about customers and employees, but also the communities in which we operate. Raise the Roof Foundation supports veterans and military families, disaster relief efforts and I local assistance for children and families in crisis. SRS is a private company led by a management team of industry veterans who understand the needs of the professional roofing contractor. SRS has grown rapidly through acquisition and the opening of multiple new locations since our February 2008 inception. SRS enjoys strong investor and banking relationships and a solid balance sheet to enable us to remain a high-growth company in the years ahead. SRS also aims to become the most attractive distribution partner to our many valued suppliers by forming collaborative relationships built on trust and friendship that date back many decades. SRS has a very narrow product focus with roofing making up almost 95% of sales. This focus allows us to enjoy a broader and deeper inventory of roofing products at each location than many of our competitor
