Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will drive revenue for hotel products and promote its reputation through various online channels, and create and implement the necessary marketing initiatives with the relevant departments to reach these objectives. As an Director Digital Marketing, you’re not just driving revenue through online channels – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
ResponsibilitiesHere’s what you’ll do during a typical day:
- Digital Marketing Strategy: Lead SEO, SEM, email marketing, and social media campaigns to increase online visibility and bookings.
- E-commerce Management: Oversee hotel booking platforms and ensure seamless user experience and conversion optimization.
- Data & Performance Analysis: Analyze web traffic, customer behavior, and sales data to inform strategy and improve ROI.
- Content Strategy: Manage and create compelling digital content across web, blog, and multimedia channels.
- CRM & Guest Engagement: Leverage CRM tools to enhance customer relationships, drive loyalty, and improve satisfaction.
- Revenue Optimization: Align digital efforts with revenue management principles to maximize online profitability.
- Project Leadership: Manage cross-functional digital initiatives from planning through execution and evaluation.
- Technical Oversight: Ensure website functionality and user experience through knowledge of HTML, CSS, UX/UI, and e-commerce technologies.
- Cross-Department Collaboration: Partner with Sales, Marketing, and IT teams to deliver integrated campaigns and initiatives.
- Innovation & Market Trends: Stay ahead of digital trends and adapt strategies to maintain competitive advantage.
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
In addition, this role requires the following minimum qualifications:
- Minimum 3 years of experience in hotel marketing, advertising, or e-commerce.
- Proven expertise in digital marketing, including email campaigns and website optimization.
- Solid understanding of SEO best practices (Google & Baidu), including white-hat techniques.
- Experience with CRM platforms and e-commerce systems.
- Proficiency in HTML and CSS is a strong advantage.
- Strong analytical skills with experience in interpreting digital performance data.
- Excellent communication and project management abilities.
- Ability to lead cross-functional teams and drive results in a fast-paced environment.
Skills Required
- Minimum 3 years of experience in hotel marketing, advertising, or e-commerce
- Expertise in digital marketing, including email campaigns and website optimization
- Understanding of SEO best practices, including Google and Baidu white-hat techniques
- Experience with CRM platforms and e-commerce systems
- Proficiency in HTML and CSS
- Strong analytical skills and experience interpreting digital performance data
- Excellent communication and project management abilities
- Ability to lead cross-functional teams and drive results in a fast-paced environment
Hilton Compensation & Benefits Highlights
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Wellbeing & Lifestyle Benefits — Go Hilton provides heavily discounted hotel stays for team members and extends access to family and friends, with up to 110 discounted nights and rates as low as $40 in some cases. Additional wellbeing resources include an Employee Assistance Program, mental-health support, caregiving resources, and programs like Thrive and sabbaticals.
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Retirement Support — A 401(k) is offered with a company match of 100% on the first 3% of eligible pay plus 50% on the next 2%. This structure provides meaningful employer support for long‑term savings.
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Parental & Family Support — New parents receive 4 weeks of fully paid parental leave, with birthing parents receiving an additional 8 weeks for a total of 12 weeks. Support extends to adoption assistance up to $10,000 per eligible child and resources for caregiving.
Hilton Insights
What We Do
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 165 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
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