Exceptional Hospitality Starts with You
Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! You will drive revenue for hotel products and promote its reputation through various online channels, and create and implement the necessary marketing initiatives with the relevant departments to reach these objectives. As an Director Digital Marketing, you’re not just driving revenue through online channels – you’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
ResponsibilitiesHere’s what you’ll do during a typical day:
- Digital Marketing Strategy: Lead SEO, SEM, email marketing, and social media campaigns to increase online visibility and bookings.
- E-commerce Management: Oversee hotel booking platforms and ensure seamless user experience and conversion optimization.
- Data & Performance Analysis: Analyze web traffic, customer behavior, and sales data to inform strategy and improve ROI.
- Content Strategy: Manage and create compelling digital content across web, blog, and multimedia channels.
- CRM & Guest Engagement: Leverage CRM tools to enhance customer relationships, drive loyalty, and improve satisfaction.
- Revenue Optimization: Align digital efforts with revenue management principles to maximize online profitability.
- Project Leadership: Manage cross-functional digital initiatives from planning through execution and evaluation.
- Technical Oversight: Ensure website functionality and user experience through knowledge of HTML, CSS, UX/UI, and e-commerce technologies.
- Cross-Department Collaboration: Partner with Sales, Marketing, and IT teams to deliver integrated campaigns and initiatives.
- Innovation & Market Trends: Stay ahead of digital trends and adapt strategies to maintain competitive advantage.
At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of Hospitality. Acting with Integrity and always doing the right thing. Inspiring others through Leadership. A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
In addition, this role requires the following minimum qualifications:
- Minimum 3 years of experience in hotel marketing, advertising, or e-commerce.
- Proven expertise in digital marketing, including email campaigns and website optimization.
- Solid understanding of SEO best practices (Google & Baidu), including white-hat techniques.
- Experience with CRM platforms and e-commerce systems.
- Proficiency in HTML and CSS is a strong advantage.
- Strong analytical skills with experience in interpreting digital performance data.
- Excellent communication and project management abilities.
- Ability to lead cross-functional teams and drive results in a fast-paced environment.
Skills Required
- Minimum 3 years of experience in hotel marketing, advertising, or e-commerce
- Expertise in digital marketing, including email campaigns and website optimization
- Understanding of SEO best practices, including Google and Baidu white-hat techniques
- Experience with CRM platforms and e-commerce systems
- Proficiency in HTML and CSS
- Strong analytical skills and experience interpreting digital performance data
- Excellent communication and project management abilities
- Ability to lead cross-functional teams and drive results in a fast-paced environment
Hilton Compensation & Benefits Highlights
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Wellbeing & Lifestyle Benefits — The Go Hilton travel program offers up to 110 discounted nights per year, with employee room rates as low as $40 and additional friends-and-family and on‑property dining discounts. Select programs like Thrive Sabbatical and Thrive Reset provide paid time off with stipends for personal goals or recharge.
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Retirement Support — The U.S. 401(k) match is 100% on the first 3% of pay plus 50% on the next 2%, enabling up to a 4% employer match when contributing 5%. This delivers a clear, formula-based boost to long‑term savings.
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Parental & Family Support — New parents receive four weeks of fully paid parental leave, with birthing parents receiving an additional eight weeks for a total of 12 weeks. Adoption assistance and caregiving support resources are also available.
Hilton Insights
What We Do
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 28 world-class brands comprising more than 9,400 properties and nearly 1.4 million rooms, in 144 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 260 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone.
Why Work With Us
Hilton is proud to be recognized as the World’s Best Workplace by Great Place to Work and Fortune. At Hilton, every job makes the stay. Team Members can make an impact, be themselves, build new skills, grow their careers, explore opportunities around the world, and enjoy people-first benefits like Go Hilton travel discounts.
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Hilton Offices
OnSite Workspace
With more than 9,400 hotels and properties in 144 countries and territories, plus corporate offices and teams around the world, Hilton offers opportunities to build a career in destinations and communities worldwide.
