The Role
As Director of Demand Generation, you will lead the strategy and execution across various channels to drive growth, manage budgets, and collaborate with cross-functional teams.
Summary Generated by Built In
We’re a growing team, and as we scale, so does our need to focus on expanding our marketing team. You’ll be joining a people-focused company, and as Director of Demand Generation, you will own the demand generation strategy from creation to execution. We are looking for someone that is analytical, creative, and ready to make a significant impact on growth. This is an incredible opportunity for someone to come into an established company and help lead transformation across the GTM team.
THE OPPORTUNITY
- Develop and execute a comprehensive demand generation strategy across all channels--including email, digital, paid industry programs, webinars, events and more
- Refine and execute a cross-functional Account-Based Marketing strategy that is aligned to our ICP and in close partnership with our Sales and Sales Development teams
- Work with marketing operations to ensure proper processing and tracking of MQLs, qualified meetings, pipeline, and marketing-sourced bookings
- Work with marketing and sales operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation
- Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend
- Work with our SDR and Sales teams to create targeted programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
- Own a marketing generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
- Partner with our Content and Product Marketing teams to promote and leverage key content assets through an integrated campaign strategy
- Work cross-functionally with key executives, sales, operations, finance, and product to communicate marketing activities and results with the overall team
THE SKILL SET
- BA/BS MBA a plus
- 7+ years in in a demand generation role at a B2B SaaS Company
- Proven track record of owning a pipeline and/or revenue number
- Passion for being both hands-on and strategic as the team scales
- Highly analytical with the ability to connect the dots and synthesize data sets
- Hands-on experience with Salesforce, Pardot and/or Marketo
- Proficiency with AI tools
- Excellent verbal and written communication skills
- Detail-oriented with experience planning large-scale events
- Execution oriented with a passion for fast paced, changing environments
- Collaborative team player who is excited to be part of a growing and changing team
- Experience in complex, multi-product enterprise sales environments a plus
THE BENEFITS
- Flexibility to work from home or in the office, depending on what works best for you
- Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take vacation during the year to ensure dedicated time to spend with loved ones, explore, rest and recharge
- 4 recharge days, where the entire company goes on a brief pause in all geographies for 1 day each quarter. This day can be spent in whatever way helps you recharge, to regain energy, and dive back into the next workday
- 16 weeks of paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
- $110 a month to cover your cell phone and internet expenses
- High-end laptop (Dell XPS or Mac)
- Competitive pay and bonus/commission
- Comprehensive health, detail, vision, and mental benefit options (PPO, FSA, HSA)
- 401k plan with a 3% employer non-election contribution
The national minimum salary is $145,988 a year + bonus. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
*Note: Disclosure as required by CA, CO, NY, and WA Pay Transparency Law
THE VENDAVO STORY
Vendavo partners with the world’s leading companies to accelerate growth and profitability, advance innovation, and build more prosperous communities. Our powerful, cloud-based, AI-powered pricing, selling, and prescribing solutions empower global manufacturers and distributors to manage, optimize, and digitize their end-to-end commercial processes. But we offer so much more than software. Our proven, repeatable process, and passionate, experienced people accelerate value and drive profitable, unrivaled business outcomes for our customers. We are passionate about helping our customers deliver the right products, at the right prices, at the right time, for the right people.
OUR SAAS PRODUCTS
Our B2B pricing and selling solutions include Vendavo Intelligent CPQ, Margin Bridge Analyzer, Profit Analyzer, Business Risk and Sales Alerts, Vendavo Sales Optimizer, Deal Price Optimizer, Vendavo Pricepoint, and Rebate & Channel Manager. You can learn more about our products here.
OUR FUNDING
We are backed by two of the top high-tech private equity firms in the world, have excellent financial health, and boast the top SaaS retention in our space.
OUR CULTURE & YOU
We collaborate with our customers unlike any others in our industry. Anchored in our values (Move with Integrity, Be Clear, Win as One, Solve for the Customer, Build What’s Next), we are growing, constantly innovating, and consistently driving sustainable outcomes for our clients and partners.
Unlocking opportunities for our customers would not be possible without our employees. When you are part of Vendavo, you’re part of a company that’s committed to your growth and invested in your career. Diversity, inclusion, and celebration of community are at our core, and we come together to learn from each other and honor our commitments.
EMEA and California residents applying for positions at Vendavo can see our privacy policy here.
OUR TEAM IS GROWING. YOU WILL TOO.
Top Skills
Ai Tools
Marketo
Pardot
Salesforce
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The Company
What We Do
Vendavo partners with the world’s leading companies to accelerate growth and profitability, advance innovation, and build more prosperous communities. Our powerful, cloud-based, AI-powered pricing, selling, and prescribing solutions empower global manufacturers and distributors to manage, optimize, and digitize their end-to-end commercial processes. But we offer so much more than software. Our proven, repeatable process, and passionate, experienced people accelerate value and drive profitable, unrivaled business outcomes for our customers. We are passionate about helping our customers deliver the right products, at the right prices, at the right time, for the right people. Vendavo is headquartered in Denver, CO and has offices around the globe.
Why Work With Us
With our SaaS products, we collaborate with our B2B customers unlike any others in our industry. Anchored in our values (Move with Integrity, Be Clear, Win as One, Solve for the Customer, Build What’s Next), we are growing, constantly innovating, and consistently driving sustainable outcomes for our clients and partners.
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Vendavo Offices
Remote Workspace
Employees work remotely.
We are digital nomads - a 100% remote company with offices for employees to have the flexibility to work from wherever they work best.
Typical time on-site:
None
Denver, CO
Our company is in the best part of downtown Lodo by plenty of bars, restaurants plus an easy five minute walk from Union Station.
