Director of Customer Marketing (Maternity Leave)

Job Description
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to to connect, engage, develop, and retain top talent. Since 2015, we've achieved substantial year-over-year growth and have received over $500m in VC funding, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 4000+ midsize and multinational companies.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that's bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we're waiting to hear from you. Come and join us.
HiBob is seeking an experienced and strategic Director of Customer Marketing to join our team on a maternity leave cover basis. In this role, you will lead and inspire a high-performing team responsible for cultivating customer engagement and cross-functional influence through advocacy, education, and community. You will guide the team through a period of transition and restructure, ensuring continued excellence and alignment with broader company goals.
This role requires a proven track record in B2B SaaS marketing, a passion for customer-centric strategies, and strong cross-functional collaboration with Customer Success, Sales, Product, and Services teams. You will be instrumental in driving pipeline influence, retention, adoption, and scaled customer success strategies through innovative marketing programs.
Job Requirements

• 8-10 years of progressive experience in B2B SaaS marketing , with a deep understanding of customer engagement strategies.
• 5-7 years of leadership experience with a demonstrated ability to lead teams through change and growth.
• Proven success evolving customer adoption, advocacy , community engagement , and education/certification programs at a company scales
• Exceptional cross-functional collaboration and stakeholder management skills.
• Strong strategic thinking paired with excellent executional capabilities.
• Excellent written and verbal communication skills.
• Experience with customer engagement platforms (e.g. Gainsight, UserEvidence) is a plus.

Job Responsibilities
Leadership & Team Management

• Lead and mentor a high-performing Customer Marketing team through a critical phase of transition.
• Ensure continuity of strategy and execution during the maternity leave period.
• Inspire a culture of excellence, collaboration, and accountability within the team.

Customer Engagement & Advocacy

• Oversee and evolve customer advocacy programs, including reference management, case studies, reviews, and awards.
• Strengthen and grow the customer community platform to drive deeper engagement, product adoption, and brand affinity.
• Develop and manage customer lifecycle campaigns that highlight success stories and encourage product evangelism.

Education & Adoption

• Drive the development and promotion of customer education, learning paths, and certification programs that empower users and increase product proficiency.
• Collaborate with Enablement and Customer Success teams to deliver impactful content and training.

Cross-Functional Collaboration

• Build strong partnerships with Customer Success, Sales, Product, and Services teams to align on shared goals, surface customer insights, and maximize impact.
• Collaborate with Product Marketing on go-to-market plans for new features, customer communication strategies, and voice-of-the-customer initiatives.

Strategic Planning & Performance

• Define and track key performance indicators for customer marketing efforts, ensuring measurable impact on pipeline influence, retention, and adoption.
• Partner with Marketing Operations and Analytics to report on program performance and drive continuous improvement.
• Collaborate with marketing leadership on annual planning and budgeting for 2026

Benefits
Join our village
HiBob is a village filled with amazing people and we're especially proud of that. It's a place where Bobbers can be themselves. We're about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you'll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:

• Company share options plan - every employee can eventually become a shareholder
• Cash allowance for health insurance
• Annual vision allowance
• Perkbox membership
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays - take the day off and receive a special gift