Director, Creative - Orange Apron Media

Position Purpose: 
 

The Director, Creative - Orange Apron Media is a cross-functional leader responsible for driving the development and execution of brand-right, business-relevant creative across digital, print, social, and in-store channels. This role oversees multidisciplinary creative teams and ensures that all content delivers on brand strategy, campaign objectives, and audience engagement goals. This leader brings together cross-functional creative leads and storytelling expertise to deliver cohesive, high-impact work that supports marketing campaigns, brand initiatives, and retail programs. They serve as a creative translator—bridging strategy and execution—while balancing visionary ideas with practical production constraints. 

 
Key Responsibilities: 

• 60% Creative Development: Oversee integrated marketing campaigns across owned and paid channels. Guide creative talent, ensuring work aligns with campaign goals, audience needs, and business strategy. Lead and mentor a multidisciplinary team including creative leads, designers, copywriters, art directors. Foster a high-performing, inclusive culture grounded in creativity, collaboration, and accountability. 

• 20% Cross-Functional Collaboration: Serve as a senior liaison between creative teams and cross-functional stakeholders. Negotiate scopes, timelines, and priorities that balance creative integrity with business needs. 

• 20% Budget, Resources & Vendor Management: Partner with Sr. Director on resource planning and vendor utilization. Oversee day-to-day allocation of internal creative talent and project resourcing to ensure on-time, on-budget delivery. 

Direct Manager/Direct Reports:  

• This Position typically reports to a Senior Director

• This Position has direct reports.

Travel Requirements: 

• Typically requires overnight travel less than 10% of the time. 

Physical Requirements:  

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Working Conditions: 

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications: 

• Must be eighteen years of age or older.

• Must be legally permitted to work in the United States.

Preferred Qualifications: 

• Bachelor’s degree in Graphic Design, Advertising, Marketing, or related field.  

• 10+ years of creative leadership experience within retail, consumer brands, and agency environment. 

• Portfolio demonstrating strong cross-channel creative (video, print, digital, social), with a focus on brand storytelling and design excellence. 

• Proven ability to lead multidisciplinary teams and deliver end-to-end creative solutions from concept to execution. 

• Experience in executive communications and stakeholder alignment.   

• Strong understanding of creative operations, workflow optimization and digital asset management systems 

• Skilled in coaching, developing and retaining high-performing creative talent. 

Preferred Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Years of Work Experience:

• 10+ years

Minimum Leadership Experience:

• 2+ years of previous leadership experience

Competencies: 

• Creative Judgment: Guides creative aligned with brand standards, audience expectations, and campaign goals across diverse platforms. 

• Customer Focus: Leverages customer insights and data to develop relevant, resonant creative. 

• Leadership & Team Development:  Demonstrated success leading and mentoring creative professionals while fostering a culture of inclusion and high performance. 

• Campaign Development: Crafts channel-specific creative informed by briefs, business objectives, and segmentation strategies. 

• Cross-Functional Collaboration: Builds alignment and drives integrated outcomes across departments and leadership levels. 

• Adaptability: Thrives in fast-paced environments with strong prioritization and quality assurance skills. 

• Data-Informed Decision Making: Uses performance data and testing insights to optimize creative and content strategy. 

• Communication: Effectively presents and explains creative concepts to stakeholders and executive leadership. 

• Technical: Mastery of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and other relevant creative software on Mac OS.