The Role
Lead creative strategy and content across eLearning, online courses, communities, and live events. Oversee designers, writers, editors, and external partners. Align content with growth and product KPIs, pioneer new formats blending education and entertainment, and use analytics to optimize engagement and revenue.
Summary Generated by Built In
Austin based Creative Director / Head of Marketing, Advertising, Communications Content job opening for Customer Acquisition and Retention. BluZinc has been asked by the Founder & CEO of a fast-growth, digital-first company to appoint a Creative Director / Head of Content. This is a confidential search being led by Jonathan Pearson, CEO of BluZinc, and represents a rare opportunity to shape the voice and creative direction of one of the most dynamic entrepreneurial brands in the market.
The Role
You will be the architect of a bold, innovative creative vision across eLearning, online courses, digital community, and live events. Working directly with the Founder, you’ll translate big ideas into compelling content, oversee a team of creatives, and ensure storytelling drives engagement, learning outcomes, and revenue growth.
Key Responsibilities
Lead the end-to-end creative strategy across online courses, coaching programs, digital communities, live events, and multi-channel media.
Ensure content excellence and consistency across formats: newsletters, podcasts, YouTube (deep in YT, short and long form and video in general), Instagram, TikTok, and long-form educational assets.
Direct and inspire a team of designers, editors, writers, and producers; recruit and manage external agency and freelance partners.
Collaborate with Growth, Marketing, and Product teams to align creative output with funnel conversion and business KPIs.
Pioneer new content formats that blend education and entertainment, increasing audience loyalty and lifetime customer value.
Measure impact: use analytics and learner engagement data to continuously improve storytelling and training effectiveness.
BluZinc A-Player Criteria
We are only considering A-Players who:
Have 5–10+ years in senior creative/content leadership roles within eLearning, online education, digital coaching, media, or training companies - with subscription and membership models for high ticket CLVT.
Demonstrated spotlight achievements, such as:
Scaling through or within the $20MM-$60MM revenue range growth curve, for an online courses, media brand or eLearning content platform from thousands to millions in audience or revenue.
Designing creative campaigns that doubled learner engagement or subscriber growth.
Producing world-class live event experiences (in-person and virtual) that boosted brand impact and sales.
Proven track record of growing content-driven revenue (e.g., course sales, memberships, subscriptions).
Hands-on experience across video, social storytelling, digital campaigns, and community-driven content.
Commercially minded—understands how creative decisions drive customer acquisition and monetisation.
Cultural alignment: thrives in a fast-growth, founder-led environment, entrepreneurial, resilient, innovative.
Why Join?
Partner directly with a visionary Founder who has built one of the fastest-growing communities in the entrepreneurial space.
Shape the future of eLearning and live event experiences for a highly engaged, global audience.
High visibility and high impact—your creative leadership will be central to scaling a 7–8 figure business to the next level.
Competitive salary with performance bonus.
Skills Required
- 5-10+ years in senior creative/content leadership within eLearning, online education, digital coaching, media, or training companies with subscription/membership models
- Proven track record of growing content-driven revenue (course sales, memberships, subscriptions)
- Hands-on experience across video production, social storytelling, digital campaigns, and community-driven content
- Experience using analytics and learner engagement data to measure and improve storytelling and training effectiveness
- Ability to lead and inspire a team of designers, editors, writers, and producers and manage agencies/freelancers
- Experience designing creative campaigns that significantly increased learner engagement or subscriber growth
- Experience producing world-class live event experiences (in-person and virtual) that drove brand impact and sales
- Experience scaling a content or eLearning business through the $20MM-$60MM revenue growth curve
- Commercially minded with strong understanding of how creative decisions drive customer acquisition and monetization
- Cultural fit: thrives in a fast-growth, founder-led, entrepreneurial environment
Am I A Good Fit?
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The Company
What We Do
BluZinc is a transformational growth consultancy powered by expert people. Founded in 2015, it supports organizations through people strategy, executive recruitment, senior appointments, interim management, and advisory consulting. The firm serves clients across wellness, fitness, fashion, food and beverage, health, supplements, fintech, training, coaching, eLearning, SaaS, and BPO customer services, helping them scale their organizations and leadership capabilities for sustainable growth.
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