Director, Corporate Communications, EMEA Centres of Excellence

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
In this role, you will guide and manage our EMEA Centres of Excellence across employee communications, content & social media and external communications (eg. PR/AR).
You will partner with key stakeholders across regional and global communications and corporate affairs to understand their needs and objectives, and develop the balance between global/EMEA programmes, exec comms and locally enablement. You will be a coach to our centres of excellence to drive integrated thinking and collaboration in developing best practice.
You will be equal parts strategic thinker and brilliant executor. As a connector between our stakeholders, global and our centres of excellence function, you will be responsible for identifying the programmes that can be effectively scaled to support our ongoing growth.
You are a collaborative and active leader who is willing to push the envelope by proactively identifying new ways of working across the team that will help optimize existing processes and create efficiencies.
Key Responsibilities:

• Serve as the central lead on EMEA scale programmes (eg. thought leadership, regional narratives) for communications, building an integrated plan with employee communications, content & social and integrated campaigns for regional execution.
• Develop partnership with global and EMEA level stakeholders to enhance EMEA-wide communications programmes and campaigns with a focus on integrated communications.
• Drive EMEA planning and alignment with global on key campaign moments (eg. Knowledge, Platform announcements, executive visits).
• Own the development and updates to EMEA narrative for ongoing storytelling in EMEA.
• Support 360 communications programme for the EMEA President, with consistent narrative.
• Support strategy & management around key executive visits in EMEA region.
• Manage and coach the EMEA Comms CoE team.
• Partner with area communications to drive adoption and use of CoE team assets and best practices. Identify best practice within EMEA area communications and find ways to scale it across the region
• Oversee and actively manage the delivery of projects and programs involving cross-functional, multi-market teams, from strategy to implementation.

Qualifications
Desired Skills & Experience:

• Minimum of 10 years of experience delivering integrated communications programmes - either in-house or in an agency.
• Highly collaborative style capable of building and maintaining positive and productive working across departments; effectively building consensus and resolving complex issues within the project team.
• Proven ability to develop and execute integrated communications strategies across PR, employee communications, executive communications, and social media that align with business objectives and brand voice.
• Ability to prioritise and articulate focus areas for communications team, balancing with ad-hoc requests for communications support Skilled in identifying compelling story angles and navigating complex topics.
• Experience in developing executive platforms for and working with senior leaders, including bylines, briefing documents, and media opportunities.
• Ability to craft consistent, high-impact messaging across channels-owned, earned, and social-to amplify campaigns and maximize reach.
• Deep understanding of the nuances across EMEA communications landscapes, with the ability to balance local execution with global alignment.
• Strong cross-functional partner who thrives in matrixed environments.
• Able to use metrics and insights to measure impact, optimize strategy, and communicate results clearly to stakeholders.
• Brings a self-starter mindset with the ability to adapt quickly, prioritize effectively, and deliver in a high-growth, fast-moving environment.
• Demonstrated experience in leading, mentoring, and developing high-performing communications teams. Committed to creating a supportive, inclusive environment that nurtures growth, encourages creativity, and builds future leaders.

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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