Director of Community Relations

Posted 2 Days Ago
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Mokena, IL, USA
In-Office
Senior level
Real Estate
The Role
Develop and execute marketing and sales strategies to maximize senior living community occupancy and revenue. Manage inquiries, tours, follow-ups, lead tracking, and sales closing. Coordinate community events, educational seminars, professional networking, advertising, and public relations initiatives. Produce weekly marketing reports and maintain accurate inquiry records and next steps in lead management software. Collaborate with management on ongoing plans to increase qualified inquiries, traffic, and move-ins.
Summary Generated by Built In

When you work at Clarendale of Mokena, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life!

Clarendale of Mokena is recruiting for a hospitality focused Director of Resident Services to join our team! This position is responsible for developing and implementing marketing and sales program to insure maximum occupancy and revenue levels are achieved for the Community

Salary:  $75,000

Here are a few of the daily responsibilities of a Director of Resident Services:

 

  • Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.
  • Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.
  • Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
    • Community Events
    • Educational Seminars
    • Professional Networking
    • Advertising
    • Public Relations
  • Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week.
  • Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented.  All existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact.

 

Here are a few of the qualifications we need you to have:

 

  • Bachelor’s degree with emphasis in marketing/sales preferred.
  • Minimum five (5) years’ experience in marketing and sales and/or knowledge of senior living industry
  • Management experience preferred.

If you're an enthusiastic, compassionate, senior care professional who is passionate about hospitality and senior engagement- please apply, we'd love to get to know you!

EEO Employer

Responsibilities

Skills Required

  • Bachelor's degree with an emphasis in marketing or sales
  • Minimum five years of experience in marketing and sales and/or knowledge of the senior living industry
  • Management experience
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The Company
HQ: Waco, TX
22 Employees
Year Founded: 2018

What We Do

The Delaney at Lake Waco is a rental senior living community in Waco, Texas, located near downtown Waco and Baylor University. It offers independent living, assisted living, and memory care, supported by wellness navigation, personalized care, residences, dining, housekeeping, transportation, and other lifestyle amenities. The community emphasizes resident choice, flexibility, and control while providing support as care needs change over time.

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