Director of Community Relations

Posted Yesterday
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Mokena, IL, USA
In-Office
Senior level
Real Estate • Hospitality
The Role
Directs community marketing and sales efforts for a senior living community to maximize occupancy and revenue. Responsibilities include managing inquiries, tours, follow-up, lead tracking, sales closing, community events, educational seminars, professional networking, advertising, public relations, outreach strategies, and weekly marketing reporting. The role also coordinates inquiry coverage and develops 90-day plans with management.
Summary Generated by Built In

When you work at Clarendale of Mokena, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life!

Clarendale of Mokena is recruiting for a hospitality focused Director of Resident Services to join our team! This position is responsible for developing and implementing marketing and sales program to insure maximum occupancy and revenue levels are achieved for the Community

Here are a few of the daily responsibilities of a Director of Resident Services:

 

  • Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.
  • Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.
  • Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
    • Community Events
    • Educational Seminars
    • Professional Networking
    • Advertising
    • Public Relations
  • Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week.
  • Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented.  All existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact.

 

Here are a few of the qualifications we need you to have:

 

  • Bachelor’s degree with emphasis in marketing/sales preferred.
  • Minimum five (5) years’ experience in marketing and sales and/or knowledge of senior living industry
  • Management experience preferred.

If you're an enthusiastic, compassionate, senior care professional who is passionate about hospitality and senior engagement- please apply, we'd love to get to know you!

EEO Employer

Responsibilities

Skills Required

  • Bachelor’s degree, preferably with an emphasis in marketing or sales
  • At least five years of experience in marketing and sales and/or knowledge of the senior living industry
  • Management experience
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The Company
HQ: Nashville, TN
88 Employees
Year Founded: 2017

What We Do

Clarendale at Bellevue Place is a resort-style senior living community in Nashville, Tennessee, managed by LCS. It provides independent living, assisted living, and memory care in one community, with modern residences, dining, wellness and social programming, housekeeping, transportation, and supportive services. Its connected-living model emphasizes engagement, hospitality, dignity, and a continuum of care for older adults and their families.

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