Director of Communciations

Company Overview

POOLCORP is the leading business-to-business distributor of swimming pool and landscape supplies, equipment, and related outdoor living products.  Through our subsidiaries, SCP Distributors LLC, Superior Pool Products LLC, and Horizon Distributors Inc., we operate in more than 445 wholesale Sales Centers worldwide with more than 6,000 employees serving the needs of customers by offering a wide array of products and value-added support.

Our Covington, LA and Clearwater, FL headquarters provide exceptional support (i.e., IT, HR, Finance, Marketing, Legal, Purchasing, Sourcing, etc.) to each of our Sales Centers.  Our extraordinary company culture encompasses a high work ethic, an entrepreneurial spirit, and a community presence all within a family-oriented work atmosphere.  At POOLCORP, we strive to employ only the very best. 

Why POOLCORP? 

Because it’s a place where you can make an impact and grow!  At POOLCORP you’ll find a wealth of opportunities that support your individual and long-term career goals.  Our stable work environment is further enhanced by our generous compensation and benefits package.  Publicly traded since 1995, POOLCORP is a global organization with a long history of continuous success - clearly making it an industry leader – in so many ways!

So, end your job search here – at POOLCORP – Where Outdoor Living Comes to Life!

You want Benefits? You’ve got it! Our generous benefits package includes: 

• Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs

• 401 (k) with generous company match

• Eligible for Paid Time Off and 8 paid holidays (NOTE: PTO increases with tenure!)

• 100% employer paid Life Insurance and Long-Term Disability Insurance

• Paid Parental Leave

• Fully Funded Tuition Education Programs

• Employee Stock Purchase Plan

• Excellent career advancement and training opportunities to support your career growth

• Employee Discounts and much more!

Location: Pinch A Penny Administration - 6385 150th Ave N. Clearwater, FL 33760 OR Covington Support - 109 Northpark Blvd., Covington, LA 70433

Job Summary:

The Director of Communications is responsible for leading POOLCORP’s enterprise communications strategy to strengthen the company’s reputation with employees, customers, suppliers, trade and industry partners, and local communities. This role develops and executes integrated communications, public relations, executive communications, and brand storytelling aligned to the company’s purpose, culture, and business priorities. The Director of Communications partners closely with executive leadership to shape consistent, trusted messaging across internal and external audiences, and oversees enterprise communications, executive messaging, presentation development, public relations, and reputation management.

Responsibilities:

• Develops and executes POOLCORP’s enterprise communications and brands storytelling strategy, ensuring consistent, relatable messaging across all audiences.

• Owns and evolves POOLCORP’s enterprise narrative, ensuring our story is consistently communicated across every audience, channel, and executive touchpoint.

• Leads reputation management efforts, proactively building and protecting the company’s brand and public image within the trade and local markets.

• Develops and executes public relations programs that elevate POOLCORP’s leadership, strengthen relationships with industry organizations, and generate meaningful, relevant coverage.

• Serves as the primary communications advisor to executive leadership, providing strategic counsel on messaging, organizational announcements, change management, and business communications.

• Leads executive communications including speeches, keynote presentations, leadership messages, Board support materials, town halls, video communications, and enterprise initiatives.

• Oversees enterprise content strategy across presentations, internal communications, corporate events, customer events, digital communications, and thought leadership.

• Partners closely with Marketing, Finance, HR, Sales, Operations, and executive leadership to ensure communications support key business priorities and resonate with trade audiences.

• Develops messaging frameworks that simplify complex business strategies, financial information, operational initiatives, and industry topics into clear, practical, and engaging stories.

• Leads communication planning for major corporate initiatives, organizational changes, acquisitions, product launches, and strategic programs.

• Develops and maintains crisis communications plans and provide communications leadership during business-critical events.

• Oversees communication strategy and content for enterprise meetings, leadership conferences, customer events, supplier meetings, and large-scale corporate productions.

• Establishes editorial standards, messaging guidelines, and governance to ensure consistency while maintaining an authentic, approachable voice.

• Manages agency partners, public relations firms, freelance resources, and external vendors as needed.

• Measures communications effectiveness and continuously improve engagement, reach, and reputation across stakeholder groups.

Requirements:

• 5 – 8+ years of progressive experience in communications, public relations, brand communications, or a related field.

• Experience leading both internal and external communications strategies within a complex B2B organization.

• Exceptional writing, editing, and storytelling skills with the ability to communicate complex ideas with clarity, authenticity, and impact.

• Strong executive presence with experience partnering directly with senior leaders and executives.

• Proven experience developing executive presentations, speeches, strategic messaging, and enterprise communications.

• Strong visual communication skills with the ability to guide presentation design and ensure messaging and design work together to tell compelling stories.

• Experience leading reputation management and strategic public relations initiatives.

• Excellent project management skills with the ability to manage multiple high-profile initiatives simultaneously.

• Strong interpersonal and relationship-building skills with the ability to influence across all levels of the organization.

• Ability to exercise sound judgment and manage confidential information with discretion.

Preferred Qualifications:

• Experience supporting executive leadership, investor relations, or board communications.

• Experience designing content for large conferences, keynote presentations, or live events.

• Experience working in Microsoft PowerPoint, Canva, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and Figma.

• Experience with Microsoft Excel, Think-Cell, Power BI, Tableau, or other data visualization tools.

• Degree in Communications, Marketing, or related discipline.

Bilingual, Military, Military Spouses and Veteran applicants are strongly encouraged to apply!  We understand the uniqueness of hiring military personnel and veterans and will support him/her in the time of duty or with the transition into new civilian professions. 
 

All offers to external candidates for employment are contingent upon the successful completion of pre-employment drug testing and background verifications before employment is finalized.
 

POOLCORP, including all its subsidiaries, is a drug-free company and Equal Opportunity Employer – By Choice. The Company understands, respects, and values diversity – unique styles, experiences, identities, ideas, and opinions – while striving to be inclusive of all people. This commitment is critical to our success as a global company as we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Hiring and promotional decisions are based solely on the qualifications required for the job to be filled.